Marketing & Growth Manager
We’re looking for a commercially minded, digitally savvy marketer who can develop strategy, execute campaigns and, most importantly, connect marketing activity to leads, sales and business growth.
You’ll work across multiple projects and business priorities at the same time, partnering directly with business owners and leadership teams to identify opportunities, build marketing plans, execute campaigns and measure what is actually working.
The ideal candidate is equal parts strategist, digital marketer, project manager and problem solver.
You’re someone who sees marketing as more than content and likes being able to answer:
What did we spend? What did we generate? What worked? What should we do next?
What You’ll Do - Drive Local and National Growth Through well Executed Marketing
Develop and execute marketing strategies designed to generate measurable business growth.
Identify opportunities to improve:
- Lead generation
- Sales and conversion
- Customer acquisition
- Retention and re-engagement
- Brand awareness
- Local market performance
Translate business goals into practical marketing plans with clear objectives, budgets and KPIs.
Digital Advertising
Plan, manage, optimize and monitor paid digital campaigns across platforms including:
- Google Ads
- Meta Ads
- Google Business Profile
- Display and retargeting campaigns
- Other advertising platforms as appropriate
Monitor spend, leads, conversions and cost per acquisition.
Use campaign data to continually optimize performance and improve return on marketing investment.
Website & Conversion Optimization
Take ownership of website performance as a key driver of sales.
Identify opportunities to improve:
- Website content
- User experience
- Calls to action
- Landing pages
- Lead capture
- Conversion rates
- Local search visibility
Work with developers, designers or external partners where required to implement improvements.
SEO & Local Search
Develop and execute practical SEO strategies that improve organic visibility and generate qualified traffic.
Responsibilities may include:
- Keyword research
- On-page optimization
- Local SEO
- Google Business Profile optimization
- Website content optimization
- Technical SEO opportunities
- Monitoring search rankings and organic performance
Understand that SEO is not simply about rankings — it is about generating qualified leads and sales.
Analytics, Reporting & Performance
Measure marketing based on business outcomes.
Build and maintain reporting that tracks key metrics such as:
- Leads
- Sales / registrations
- Conversion rates
- Website traffic
- Cost per lead
- Cost per acquisition
- Advertising return on investment
- Campaign performance
Regularly review results, identify trends and recommend what should be changed, increased or stopped.
Multiple Clients & Projects
Manage marketing activities across multiple clients, brands, locations or business units simultaneously.
Build strong relationships with stakeholders and ensure each account receives strategic thinking, proactive communication and reliable execution.
Balance competing priorities while keeping projects, campaigns, budgets and deadlines organized.
Client-Facing Marketing
Act as a trusted marketing partner to clients and stakeholders.
You’ll be expected to:
- Understand business objectives
- Recommend practical marketing solutions
- Explain performance clearly
- Present results and recommendations
- Provide guidance and education
- Build confidence in marketing decisions
You should be comfortable speaking with business owners and leaders and translating marketing data into straightforward business recommendations.
AI & Emerging Marketing Technology
Use AI intelligently to improve the speed, quality and effectiveness of marketing.
Stay current with emerging AI tools and apply them to areas such as:
- Content development
- Research
- Campaign ideation
- SEO
- Reporting and analysis
- Workflow automation
- Customer communications
- Marketing productivity
We’re looking for someone who is AI-savvy and curious, not someone who simply uses AI to generate social media captions.
Campaign Execution
Develop and execute campaigns across:
- Paid digital advertising
- Social media
- Email marketing
- Websites and landing pages
- SEO
- Partnerships
- Promotions
- PR and communications
Ensure campaigns are strategically sound, well organized, on brand and delivered on time.
Project & Operations Management
Keep marketing moving.
You’ll manage:
- Timelines
- Campaign calendars
- Budgets
- Deliverables
- Vendors and freelancers
- Reporting
- Marketing systems
- Multiple projects simultaneously
You’ll bring structure, accountability and follow-through to a fast-moving environment.
What You BringMust-Haves
- 3–7+ years of marketing experience with measurable responsibility for results
- Strong digital marketing experience
- Hands-on experience with Google Ads and Meta Ads
- Understanding of website conversion optimization
- Working knowledge of SEO and local SEO
- Strong analytical and reporting skills
- Experience managing multiple projects, accounts or priorities simultaneously
- Excellent organizational and project management skills
- Strong written and verbal communication skills
- Ability to move between strategy and hands-on execution
- Commercial mindset with a focus on leads, sales and ROI
- Strong comfort with AI tools and emerging marketing technology
Strong Assets
- Experience working with multiple clients, locations or business units
- Agency, franchise, multi-location or small-business marketing experience
- Experience with CRM, email marketing and analytics platforms
- Google Analytics / GA4 experience
- Experience with website platforms and CMS systems
- Experience creating dashboards and performance reports
- Experience training or supporting clients or team members
- Background or interest in arts, education, entertainment, children’s programming or other community-based businesses
How You Work
You are:
Commercial. You care about revenue, not vanity metrics.
Analytical. You want to know what the numbers are telling you.
Proactive. You spot opportunities before someone asks.
Organized. You can keep multiple campaigns and priorities moving at once.
Hands-on. You are comfortable creating the strategy and then getting into the platforms to make it happen.
Client-focused. You build trust and communicate clearly.
Curious. You continually test new ideas, tools and technologies.
AI-savvy. You understand how to use AI to work smarter and create leverage.
Why Join Us
- Opportunity to have a direct impact on business growth
- Work across multiple brands, markets and projects
- Significant ownership and autonomy
- A role combining strategy, digital marketing and client relationships
- Creative, entrepreneurial and fast-moving environment
- Opportunity to grow into a senior marketing or leadership position
- Work directly with leadership and decision-makers
Job Type: Full-time, Permanent
Work Location: Hybrid — Halifax, NS
Pay: $55,000.00-$75,000.00 per year
Work Location: In person
