About Sycle
Sycle is a market-leading global SaaS company with the mission of facilitating the delivery of better hearing to the world. Founded in 2001, we have grown to be the leading practice management solution for audiology (hearing care) providers, with more than 65% market share. The Sycle practice management solution frees up valuable time so our customers can grow their businesses through delivering high quality patient care and exceptional services that delight their customers. Small hearing care practices and some of the largest retailers utilize our software in 13 countries worldwide.
The Sycle team is 120 strong. We are headquartered in Lone Tree, Colorado with a large remote workforce spread across the US and Canada. We are always on the lookout for exceptional talent to help us build and deliver market-leading tools that make a difference for our customers. Check out our job listings and apply!
Position Title: Vice President of Product Management
Team Role: Manager of Managers
Location: Denver CO or Seattle WA or Vancouver BC, Canada are our preferred locations (Remote position; leadership presence expected onsite monthly)
Role Scope: Global (Primary: US, with exposure to Canada)
Reporting Manager: President, Sycle
Direct Reports: Director of Product Management, UX/Design, Product Operations
Position Overview / Purpose
The Vice President of Product Management is the enterprise leader responsible for defining and executing Sycle’s product strategy across its SaaS-based practice management platform for hearing healthcare providers.
This role owns the end-to-end product vision, strategy, and execution, ensuring Sycle delivers a differentiated, scalable, and market-leading solution that drives customer value, multi-million dollar revenue growth, and long-term competitive advantage.
The VP of Product Management will lead Sycle through a critical phase of growth and transformation, including:
- Scaling the product organisation, processes, and capabilities to support a ~120-person company entering its next stage of growth
- Building and developing a high-performing, geographically distributed Product Management and UX organisation
- Driving innovation in practice management and EHR-adjacent capabilities
- Leading the integration of GenAI and emerging technologies into both product experience and product development workflows
This leader will serve as a key member of the senior leadership team, partnering closely with the President and executive team while effectively leading teams and stakeholders across multiple locations and time zones.
Key Accountabilities
1. Market Knowledge, Insights & External Engagement
- Develop deep expertise in the hearing healthcare ecosystem, including private practice workflows, EHR/practice management systems, and regulatory environments in the US (and ideally Canada)
- Monitor competitor platforms, emerging health tech trends, and AI-driven innovation shaping the industry
- Analyse reimbursement models, clinic economics, and operational workflows to identify product opportunities
- Engage directly with customers, partners, and industry leaders to inform product direction
- Translate market, regulatory, and technology trends into actionable product strategy
2. Product Strategy & Portfolio Leadership
- Define and maintain a cohesive, multi-year product vision and roadmap for Sycle’s platform
- Ensure prioritisation balances customer impact, revenue growth, scalability, and technical sustainability
- Establish clear product value propositions across customer segments
- Lead investment decisions across core platform, integrations, data capabilities, and AI-enabled features
- Drive alignment across the organisation through effective governance and decision-making frameworks
3. Product-Led Growth, Commercialisation & Go-to-Market
- Partner with Sales and Marketing to define product-led growth strategies and scalable go-to-market models
- Develop pricing, packaging, and monetisation strategies aligned with SaaS best practices
- Ensure strong product positioning, messaging, and customer value articulation
- Build repeatable product launch processes, including beta programs and rollout strategies
- Enable customer-facing teams to drive adoption, retention, and expansion
4. Product Lifecycle & Performance Optimisation
- Own product performance across key metrics: adoption, engagement, retention, revenue contribution, and customer satisfaction
- Establish data-driven decision-making practices and continuous feedback loops
- Drive lifecycle strategies that maximise customer lifetime value and platform stickiness
- Identify opportunities for platform expansion and ecosystem development
- Provide regular updates to executive leadership on product performance and growth
5. Cross-Functional Leadership & Execution
- Partner closely with Engineering to ensure high-quality, scalable, and timely delivery
- Collaborate with Customer Experience to incorporate user feedback into product improvements
- Align with Compliance and Regulatory stakeholders on healthcare requirements
- Resolve cross-functional trade-offs with clear accountability
- Ensure strong communication and alignment across all departments
6. Team Leadership & Capability Building
- Build, lead, and scale a high-performing, geographically distributed Product Management and UX organisation
- Establish strong operating rhythms and governance across multiple locations and time zones
- Hire, develop, and retain top talent, with a strong focus on coaching and mentorship
- Implement best-practice product disciplines:
- Outcome-driven roadmapping
- Customer-centric discovery
- Agile and iterative delivery
- Data-informed prioritisation
- Foster a culture of accountability, collaboration, and continuous improvement
7. Innovation, AI & Future of Product Development
Lead Sycle’s approach to integrating Generative AI into:
- Identify opportunities where AI can create meaningful customer and business value
- The product experience
- Internal product development processes
- Ensure responsible AI practices aligned with healthcare regulations
- Position Sycle as an innovator in the practice management and digital health ecosystem
Key Incumbent Requirements
Experience & Background
- 15+ years of experience in product management within SaaS environments
- 10+ years leading and scaling product teams in health tech or digital health
- Strong experience with practice management, EHR, or healthcare workflow software
- Proven track record of delivering customer-centric, scalable SaaS products
- Experience operating in growth-stage companies
- Demonstrated experience leading distributed teams across multiple geographies
Leadership & Capability
- Proven ability to build and scale product organisations, including developing senior leaders
- Strong executive presence with experience influencing senior stakeholders
- Ability to balance strategic thinking with hands-on execution
- Experience driving cross-functional alignment in complex environments
Domain Expertise
- Deep understanding of the US healthcare ecosystem, including reimbursement and provider workflows
- Familiarity with Canadian healthcare systems is a plus
- Experience integrating with EHR systems across small clinics and large hospital environments
- Strong understanding of interoperability standards (APIs, HL7, FHIR)
- Deep expertise in AI/GenAI applications across SaaS and healthcare ecosystems, specifically concerning Agentic workflows and the strategic vision of how autonomous agents transform the product experience and modern management disciplines
Core Competencies
- Customer-first mindset with strong product intuition
- Exceptional analytical and strategic thinking skills
- Excellent communication and storytelling abilities
- Comfort operating in ambiguity and driving clarity
- High ownership and accountability
Commercial Impact & Growth Leadership (Critical Competency)
- Demonstrated success driving multi-million dollar revenue growth through product strategy, innovation, and execution
- Proven ability to link product investments to measurable business outcomes (ARR growth, NRR, expansion revenue)
- Experience leading product-led growth or revenue expansion initiatives in SaaS environments
- Strong commercial acumen, with the ability to align product decisions to revenue, margin, and long-term value creation
Development Value of the Role
- Opportunity to shape the product strategy and organisation of a growing SaaS company
- Direct impact on company growth, market positioning, and innovation trajectory
- Leadership role in defining how AI transforms healthcare product experiences
- Exposure to executive leadership and future CPO-level progression
Additional Information
Direct Reports:
- Director(s) of Product Management
- Head/Director of UX & Design
- Product Operations
Key Internal Stakeholders:
Engineering, Sales, Marketing, Customer Experience, Compliance, Finance
Key External Stakeholders:
Customers, partners, industry leaders, vendors
Benefits & Perks
- Competitive compensation + performance bonus
- Health, dental, vision coverage
- RRSP matching
- Generous PTO and paid holidays
- Parental leave
- Professional development support
A Note on Compensation: Sycle is a cross-border company hiring for this role across multiple hub markets in the US and Canada. Because local market data varies, the final compensation package will be tailored based on the candidate's geographic location, depth of experience, and specialized domain and industry expertise.
