Head of Growth – Premium Aesthetics Brand (Western Canada, 1 - 2 days/week in Canmore)
Location: Western Canada (remote with weekly commute to Canmore)
Before you go further: this role requires hands-on experience building AI-powered systems. Not using AI tools, building with them. Agents, automations, workflows that have run in a real business and moved real numbers. If that's not you, this isn't the right fit.
If it is, keep reading.
Radiance Plastic Surgery is a surgeon-led practice in the heart of the Rockies, trusted across Western Canada for exceptional surgical and non-surgical results. We already have proven funnels generating profitable leads, now we need a Head of Growth to optimize, scale, and expand them while adding new revenue levers like continuity programs, referral networks, and product sales.
The role
You'll own the full patient acquisition engine across surgery, non-surgical treatments, injectables, skincare, and continuity programs. That means paid media, funnels, CRM, social, content, product sales, referral programs, and reputation. You'll have budget, contractors to direct, and a clear mandate to grow.
You'll work remotely across Western Canada, in Canmore one to two days a week. During the first two to three months, expect more face time as you get embedded in the patient flow and brand experience.
This is a leadership seat. You'll sit alongside the Head of Clinical Nursing and Head of OR, with direct input into growth strategy and brand direction.
What you'll be measured on
30 days: KPI dashboard live and tracking leads, consults, conversions, CAC, ROAS, and LTV. Campaigns audited. First AI automations deployed.
60 days: At least one funnel scaled profitably. Lead nurturing running on autopilot. Product growth strategy underway.
90 days: Measurable growth across consults, surgical bookings, continuity, and product revenue. Six-month roadmap presented to leadership.
Day to day
- Optimize and scale funnels across all service lines and product categories
- Build and run AI agents that automate lead follow-up, nurture sequences, reporting, and conversion workflows and keep evolving them
- Manage paid campaigns across Google, Meta, and other channels with a focus on profitable CAC and ROAS
- Own KPI reporting end-to-end and present findings to leadership regularly
- Grow skincare and scar care product revenue in-clinic and online
- Manage referral and affiliate programs to expand reach across Western Canada
- Direct external contractors across ads, SEO, and content; build a small remote team over time
- Keep the brand consistent and premium across every touchpoint
- Ensure all marketing complies with CPSA, Health Canada, and healthcare advertising standards
What you'll need
- 5+ years in growth, marketing, or a revenue-driving role with numbers to show for it
- Hands-on experience building and deploying AI agents and automation workflows (you'll be asked to show examples)
- Solid command of funnels, CRMs, and paid media
- Experience in high-ticket service marketing; aesthetics or healthcare background is a real plus
- Based in Western Canada, able to get to Canmore one to two days a week
Why this one
- You're scaling a brand that already works, not building from scratch
- Real autonomy — over budget, strategy, contractors, and creative direction
- A seat at the leadership table from day one
Compensation and benefits
- Salary: CA$100,000–$120,000 depending on experience
- Employer-paid extended health, dental, vision, disability, and life insurance
- RSP with employer contribution matching after one year
- Paid vacation
- Wellness program, employee assistance program, company events, on-site parking
If you’re ready to prove you can take a thriving aesthetics brand and scale it into a regional market leader, this is your shot.
Job Type: Full-time
Pay: $100,000.00-$120,000.00 per year
Benefits:
- Company events
- Company pension
- Dental care
- Disability insurance
- Employee assistance program
- Extended health care
- Life insurance
- On-site parking
- Paid time off
- RRSP match
- Vision care
- Wellness program
- Work from home
Work Location: Hybrid remote in Canmore, AB T1W 1P4
