Position Overview
Located in Charlottetown, Prince Edward Island, Meet PEI’s is mandated to market and promote the province of PEI as a business events and conventions (MICE) year-round destination. Meet PEI identifies meeting planner needs and connects them with industry partners to meet all their planning needs by sending requests for proposals and bidding on conferences. Meet PEI seeks a self-motivated individual with sales experience in the hospitality industry for the role of Business Development Manager.
About Meet PEI
Meetings & Conventions Prince Edward Island (operating as Meet PEI) is the destination management organization responsible for attracting corporate business events, incentive groups, sport meetings and national and international conferences and government groups to the PEI. With the support of a highly collaborative community, Meet PEI works in partnership with its partners across PEI to promote the Island as a vibrant location to host business events, meetings, and conventions on a local, regional, national, and international level. Leveraging our partners unique and authentic experiences and hospitality, Meet PEI is a member-based organization who partner with the public and private sector to deliver effective destination marketing services.
Reporting to the Director of Sales, the successful candidate will exhibit strengths in the following key areas:
- Drive the business development effort in developing relationships with targeted in key areas of Canada
- Target group planners on the unique offerings for PEI and prospect new business for our partners across the island.
- Connect any incoming conferences for future years to our partners across PEI to help them navigate hosting on the island and as a destination expert
- Establish and implement individual sales plans in target meeting planners with a heavy emphasis on corporate meeting planner leads development and prospecting. Identify key differentiators for target markets and prepare individually tailored meetings solutions ranging in scope from small to large city-wide meetings, overseeing and reporting on sales performance metrics including customer relationship management activity and results tracking.
- Demonstrate a strong understanding of the business events sector in Canada and the tourism sector on PEI
- Ensure that our partners are working with us collaboratively to sell the destination of PEI when attending tradeshows
- Prospect for new clients and build relationships with planners and decision makers across Canada.
- Attend tradeshows and business travel on and off Island to promote our sector and our partners with a Team PEI approach.
- Target meetings with local ambassadors on PEI and grow the local leader community.
- Position the organization to achieve its goals in relation to growing Business Events/meetings and conventions, incentive groups on PEI targeting the shoulder seasons but also as a year-round destination.
- Sales plan development and implementation for tangible results for to grow corporate by prospecting, lead generation and follow up.
- Meet potential clients and grow awareness of PEI as a unique MICE destination; by leveraging the strengths of our unique and authentic offerings.
- Develop business/ bid proposals that are creative, timely and respond to planner’s unique needs.
- Lead generation and prospecting is key to this role.
- Exhibit skills at researching new clients and building an extensive network.
- Understand the value of our sector to the overall tourism sector on PEI.
- Liaise and network with other team members to achieve collaborative results for the organization as well as for our partners.
- Foster positive relationships and strong links with members, government partners and other key industry stakeholders.
- Maintain best practice in business-to-business sales and relationship management with follow up.
- Effectively manage a target market client business opportunity and ensure accurate and timely data management in the organizations client relationship management (CRM) tool.
- Develop and deliver ongoing ideas that support future organizational growth including the growth in member and joint marketing efforts including tradeshow and off-island events.
- Share with members client/ marketplace needs and trends.
- Be a Meet PEI brand ambassador for PEI in the exploration and development of new business event, conference, incentive and sport
Key Competencies
The business development manager will:
- Articulate compelling reasons to choose PEI as business event, meeting, sport meeting and incentive destination. They will have demonstrated skills as a communicator and experience as an industry leader in a multifaceted dynamic environment, achieving goals and taking full advantage of markets and business climate and trends to create innovative planner solutions. We build relationships creating value and generate demand.
- Be knowledgeable about industry trends and practices. They will demonstrate their expertise in developing solutions for meeting planner clients that will in turn support organizational growth. They will accurately research, oversee, manage, grow, track and report on client relationship development activity.
- Work as part of an experienced team contributing to open communication and a commitment to organizational goals. They will take responsibility for their own work whilst providing appropriate levels of support and leads generation support and feedback to their colleagues. They will thrive in a challenging and goal oriented environment and look for opportunities to develop and grow their individual and team skills and expertise.
- Have a clear understanding of partner needs and interests. They will demonstrate a proven entrepreneurial aptitude to find ways to deliver valued outcomes to partners and their respective customers alike.
- Relate well to all kinds of people, building constructive and long-term relationships founded on delivery of promised outcomes and trust (external and internal). They will be persuasive and be able to energize others and influence buying outcomes. They will clearly demonstrate expertise in relationship building as well as representing the organization through acting as a brand ambassador.
- Be reflective on past experiences and future focused and will actively seek out opportunities for individual and team development to expand our market focus.
Qualifications
- 3–5 years in the tourism, hospitality, or meetings & conventions (MICE) sector, with an existing network of meeting/event planners or industry contacts in Canada
- 3–5 years of B2B sales or business development experience, ideally including lead generation, prospecting, and CRM-based pipeline management
- Post-secondary education in a tourism related field is considered an asset
- Strong understanding and market knowledge of the meetings and conventions sector
- Proven ability to work in a fast-paced environment and to meet targets and deadlines
- Experience managing business development activity budgets
- Bilingual (French) is a strong asset
- Understanding of the unique value and selling proposition of business events and conferences on PEI
- Ability to travel to events as needed; valid driver's license and reliable transportation required. This includes domestic and possibly international travel.
Salary and Benefits
Commensurate with experience $55,000 to $58,000. Benefits include dental, health and RRSP opportunities. Frequent off Island travel is required.
How to Apply
Qualified candidates are invited to submit a cover letter and résumé by applying online by August 31, 2026. For more information about Meet PEI visit: www.meetpei.com
We thank all applicants for their interest; however, only those selected for an interview will be contacted. Meet PEI is committed to building a diverse and inclusive workplace and welcomes applications from all qualified individuals
Pay: $55,000.00-$58,000.00 per year
Benefits:
- Dental care
- Extended health care
- On-site parking
- RRSP match
Work Location: In person
