Dajcor is seeking a VP, Commercial Growth & Marketing to lead our enterprise commercial strategy across our Chatham, Ontario and Chavies, Kentucky facilities.
This is a hybrid role, open to candidates based in Canada or the United States. Given the cross-border, multi-site nature of the position, we're ideally looking for someone based near or willing to be regularly on-site at our Chatham, Ontario or Chavies, Kentucky facility, with regular travel across both.
Position mandate
The Vice President, Commercial Growth & Marketing is Dajcor’s enterprise commercial leader, accountable for profitable growth across both the Chatham and Kentucky facilities. This leader will connect market opportunity, customer strategy, marketing, pricing, capacity and operational capability into one disciplined North American commercial plan.
The role is designed to build a balanced portfolio: high-volume, long-term programs that optimize core assets and create operating leverage, alongside smaller, higher-margin opportunities that reward Dajcor’s responsiveness, technical capability and breadth of value-added services.
Core accountabilities
Enterprise commercial strategy
· Develop and execute a unified North American commercial strategy for both facilities, aligned with Dajcor’s growth plan, available capacity, target margins and investment priorities.
· Translate market intelligence, customer needs and Dajcor’s capabilities into clear choices on priority sectors, geographies, customers, program types and routes to market.
· Maintain an active, risk-adjusted growth portfolio that balances large strategic programs with smaller, high-margin and faster-cycle business.
· Serve as the senior commercial voice on the Executive Leadership Team, bringing forward opportunities, risks, resource requirements and fact-based recommendations.
Sales leadership and customer growth
· Lead, coach and hold accountable the sales and sales-support organization across Canada and the United States; establish clear coverage, goals, pipeline expectations and operating rhythms.
· Build executive-level relationships with strategic customers and prospects, while creating a consistent customer-management discipline throughout the team.
· Own customer segmentation and account planning, including strategies to retain, grow, recover or exit relationships based on strategic fit, profitability, risk and capacity utilization.
· Guide complex proposals, commercial negotiations and long-term agreements in partnership with Engineering, Operations, Finance, Quality and Legal resources.
· Create a rigorous approach to opportunity qualification so commercial effort is focused on programs Dajcor can win, launch successfully and serve profitably.
Marketing and market development
· Set a modern marketing vision that positions Dajcor as a technically capable, responsive, single-source aluminum extrusion and value-added manufacturing partner.
· Build targeted campaigns and content for priority sectors and buyer groups, generating qualified opportunities rather than awareness alone.
· Strengthen Dajcor’s digital presence, thought leadership, industry participation, customer stories, technical content and lead-generation capabilities.
· Develop differentiated go-to-market approaches for large-program buyers and for smaller customers that value speed, engineering support, flexibility and value-added services.
· Establish clear marketing performance measures, including qualified leads, target-account engagement, pipeline contribution, conversion and return on investment.
Commercial analytics and performance
· Create a reliable commercial data model and performance dashboard spanning bookings, pipeline, win rate, pricing, margin, volume, mix, retention, share of wallet, forecast accuracy and customer concentration.
· Use customer-, product- and program-level economics to improve pricing, quoting, contract terms and resource allocation.
· Connect sales forecasts and pipeline probability to plant capacity, operational constraints, capital requirements and financial planning.
· Lead monthly and quarterly commercial reviews, converting data into actions, owners and timelines.
· Improve CRM adoption, data quality and transparency so customer knowledge becomes an enterprise asset rather than individual knowledge.
Cross-functional execution and leadership
· Partner closely with site General Managers and functional leaders to ensure commercial commitments reflect operational capability, launch readiness, quality requirements and delivery expectations.
· Champion a customer-first culture while maintaining appropriate margin, working-capital, credit, contractual and operational discipline.
· Develop talent and succession depth within sales, marketing and sales support; set a high standard for preparation, responsiveness, collaboration and accountability.
Candidate profile
· Progressive commercial leadership experience in aluminum extrusion, metals, industrial manufacturing or a comparably complex engineered-product environment.
· Demonstrated success leading multi-site or cross-border sales and marketing activity and building profitable, sustainable growth.
· Strong commercial judgment: able to understand customer economics, value propositions, pricing, margin, contracts, capacity trade-offs and program risk.
· A sophisticated marketer who can define positioning, segment markets, build targeted campaigns and connect marketing activity to qualified pipeline and revenue.
· Highly data-literate; comfortable interrogating financial and operational information, challenging assumptions and turning analysis into clear priorities.
· Proven people leader who creates clarity, coaches performance, builds trust across functions and holds teams accountable for results.
· Bachelor’s degree in business, marketing, engineering or a related discipline; a graduate degree or equivalent advanced commercial experience is an asset.
· Willingness and ability to travel regularly between Dajcor facilities, customers, prospects and industry events across North America.
Leadership attributes
Strategic and practical: Sees where the market is going and converts the vision into specific actions, targets and operating rhythms.
Customer curious: Understands how customers make money, what creates risk for them and where Dajcor can create differentiated value.
Commercially courageous: Pursues growth with urgency while making disciplined choices on price, fit, terms and resource commitment.
Analytical storyteller: Uses data to find the signal, form a point of view and communicate a compelling case to customers and internal teams.
One-team leader: Connects sales, marketing, operations and support functions around shared commitments and enterprise outcomes.
Working conditions
This is a senior, customer-facing leadership role operating across two manufacturing facilities and a North American customer base. The position involves regular travel, plant-floor exposure with required safety practices, competing priorities, complex negotiations and accountability for commercial results in dynamic market conditions.
Role relationships
· Reports to: President
· Direct leadership: Sales, marketing and sales-support functions; final reporting structure to be confirmed
· Key internal partners: Site General Managers, Finance, Engineering, Estimating, Operations, Quality, Customer Service, Supply Chain and Human Resources.
· Key external relationships: Current and prospective customers, commercial partners, agents, industry associations and selected marketing resources.
Accessibility & Accommodation
We are committed to providing equal employment opportunities in accordance with the Accessibility for Ontarians with Disabilities Act (AODA). Accommodations are available upon request for candidates taking part in all aspects of the recruitment and selection process. If you require an accommodation, please contact Human Resources at [email protected].
Job Type: Full-time
Benefits:
- Dental care
- Employee assistance program
- Extended health care
- Life insurance
- On-site parking
- Paid time off
- Vision care
Work Location: Hybrid remote in Chatham, ON
