Stormtech was born in 1977 on the rugged West Coast of British Columbia, Canada, where a connection to nature is a way of life. A trusted leader in apparel, we provide our customers across the globe with unparalleled performance gear and prioritize design excellence every step of the way.
We value teamwork, integrity, accountability, adaptability, and the drive to improve continuously. Our approach to sales, service and distribution focuses on providing a simple and trusted experience for our customers. We are committed to fostering a culture that strives toward product excellence, a sustainable future, and partnering with organizations to forge a brighter tomorrow.
OVERVIEW
The Digital Operations Coordinator supports the day-to-day execution and coordination of Stormtech’s digital marketing, commerce, and web operations, including Shopify and Commerce Cloud-based web environments.
This is an execution-focused role responsible for completing assigned website updates, product and content changes, SEO metadata inputs, product/content changes, digital merchandising updates, QA tasks, reporting pulls, and digital support tickets based on priorities set by the Senior Brand & Marketing Manager.
The role requires strong organization, attention to detail, follow-through, and clear communication. Success in this role depends on keeping work visible, documenting issues clearly, escalating blockers early, and ensuring digital updates are completed accurately and on time. The Digital Operations Coordinator works closely with the rest of the Marketing team and IT to support a reliable, accurate, and customer-friendly digital experience.
KEY RESPONSIBILITIES:
Website Content, Product Updates and Digital Merchandising
- Execute assigned updates to B2B and B2C website content, product pages, collections, navigation, imagery, links, landing pages and promotional areas.
- Support Shopify B2C updates, including product content, metafields, collections, basic merchandising updates, promotional content, and content QA.
- Support Salesforce B2B website updates, including assigned content, product, page, and customer-facing updates based on approved direction.
- Maintain accuracy and consistency across digital touchpoints, including product information, imagery, links, pricing/display details, and page content.
- Support digital product launches by ensuring assigned product pages, content, imagery, links, and related digital assets are accurate and ready on time.
- Flag website, product, content, or merchandising issues that may affect customer experience or launch readiness.
- Ensure updates are completed at the right level of detail without overcomplicating or delaying execution.
SEO and Content Hygiene
- Input and update SEO metadata, page titles, descriptions, alt text, redirects, and related content fields based on direction.
- Support basic SEO cleanup, content hygiene, broken link checks, and page accuracy projects.
- Maintain consistency in page naming, metadata formatting, image alt text, and content fields.
- Flag SEO, content, or page structure issues for review when they are outside the assigned scope.
- Support ongoing digital content improvements based on approved priorities.
QA, UAT and Issue Tracking
- Complete assigned QA and UAT checklists for website updates, new releases, product launches, landing pages, digital campaigns, and platform changes.
- Review updates across desktop and mobile where applicable.
- Check links, imagery, product information, page layout, navigation, forms, CTAs, and customer-facing content for accuracy.
- Document issues clearly with screenshots, URLs, device/browser details, expected behaviour, actual behaviour, business impact, and recommended next steps.
- Log, triage, and track website bugs or digital issues in Asana or the appropriate ticketing system.
- Coordinate with IT on assigned tickets and follow through until next steps or resolution are clear.
- Escalate blockers early with context, what has already been checked, and a recommended next step.
Reporting and Documentation
- Pull recurring website, traffic, conversion, product, campaign, and digital performance reports from existing dashboards or tools.
- Support basic reporting summaries based on direction from the Senior Brand & Marketing Manager or Digital Operations Specialist.
- Maintain clear documentation of website updates, issues, completed work, QA notes, and recurring processes.
- Keep assigned tasks current in Asana with status, next steps, blockers, timelines, and completion notes.
- Support the creation and maintenance of SOPs, checklists, and process documentation for website updates, QA, issue tracking, and digital commerce workflows.
Digital Operations Support
- Support day-to-day digital inbox requests and route items appropriately based on priority, platform, and owner.
- Coordinate assigned web tasks with Marketing and IT.
- Assist with digital campaign execution, landing page updates, ecommerce promotions, product launches, and related web support.
- Maintain visibility into assigned digital tasks and ensure follow-up does not rely on others chasing status.
- Support digital backlog cleanup by helping keep tasks organized, current, and actionable.
- Bring forward concise findings, blockers, and recommendations when work is unclear, delayed, or outside scope.
QUALIFICATIONS:
Education and Experience:
- 1–3 years of experience in digital marketing, ecommerce, web content, marketing operations, or a similar execution-focused digital role.
- Experience supporting or working with B2B and/or B2C ecommerce websites.
- Experience working in a CMS, ecommerce platform, web admin environment, or product content system.
- Experience with Shopify, Commerce Cloud, or similar ecommerce/web platforms is preferred.
- Basic understanding of SEO, website content, product data, digital merchandising, and digital customer experience.
- Experience supporting product launches, website updates, QA, or digital campaign execution is an asset.
Technical Skills:
- Experience with Shopify, Commerce Cloud, or similar ecommerce/CMS platforms.
- Familiarity with Google Analytics, Google Search Console, email platforms, ecommerce reporting, or dashboard tools.
- Comfortable working in Asana or similar project management tools.
- Comfortable working with spreadsheets, product information, image assets, links, and content fields.
- Basic HTML/CSS knowledge is helpful but not required.
- Experience documenting QA issues or working with IT, development teams, or agency partners is an asset.
- Familiarity with SEO metadata, redirects, alt text, and content hygiene best practices is an asset.
Core Competencies:
- Highly organized, detail-oriented, and able to manage multiple tasks and deadlines.
- Strong follow-through and task ownership.
- Clear communicator who keeps work, updates, blockers, and timelines visible.
- Comfortable documenting issues clearly and escalating with context.
- Practical thinker who can deliver at the right level of detail.
- Able to follow SOPs, checklists, and established workflows.
- Comfortable asking clarifying questions and flagging risks early.
- Collaborative, responsive, and comfortable working across Marketing and IT.
- Curious, adaptable, and open to feedback.
- Customer-minded, with an interest in improving the accuracy, usability, and reliability of digital commerce experiences.
Nice to Have Experience:
- Apparel, promotional products, retail, or B2B ecommerce experience.
- Experience with product information management systems or product data workflows.
- Experience supporting both B2B and B2C digital commerce environments.
- Experience with digital merchandising, product launches, or ecommerce promotions.
- Basic understanding of UX, mobile usability, product page best practices, and conversion-focused content.
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