SOCIAL MEDIA LEAD
About telMAX Inc.
Based in York Region, telMAX is a private equity-backed all fibre digital infrastructure platform that provides a 21st century alternative to traditional telecom networks. Recognized for four consecutive years as Canada’s Fastest ISP with an industry-leading net promoter score of over fifty, telMAX is continuing its rapid growth plan to bring its all-fibre network to residential and business customers across Southern Ontario.
Your Position & How You Will Contribute:
Reporting to the Director, Communication and Brand Strategy, the Social Media Lead will own and execute telMAX’s social media presence end-to-end. This role blends hands-on content creation with platform strategy and real-time engagement to drive brand relevance, audience growth, and engagement. In this dynamic position, you will have the opportunity to create, publish and optimize content daily while ensuring that the brand shows up consistently and effectively across platforms.
Responsibilities & Key Duties:
Social Channel Ownership and Execution
- Own day-to-day execution of telMAX’s social media channels across TikTok, Instagram, LinkedIn, X and YouTube.
- Manage and maintain the social content calendar, ensuring consistency, quality and timeliness.
- Publish content and manage platform tools and workflows.
- Ensure brand consistency across all social touchpoints.
Content Creation and Production
- Develop and execute original, always-on content including short-form video, graphics, and copy
- Own the full content lifecycle from ideation through production, editing, and publishing
- Continuously test and optimize formats, hooks, and messaging to improve performance
- Create content that drives engagement, reach, and shareability
- Attend telMAX and partner events, construction sites, installations, community activations across footprint to capture real content
- Develop employee advocacy on social media to amplify telMAX content
- Responsible for documenting and reporting sensitive issues such as outages, customer concerns, pricing questions, technical inquiries amongst others
Community Engagement and Brand Voice
- Act as the brand voice across platforms, engaging with audiences through comments, replies, and direct messages
- Build and maintain an active, engaged online community
- Apply sound judgment in real-time interactions (excluding customer service issues such as pricing, technical, or construction concerns)
Performance Tracking & Optimization
- Monitor brand mentions, competitors, resident sentiment, and local community groups
- Track and analyze channel performance across key metrics including engagement, reach, and follower growth with weekly/monthly reporting cadence
- Report on performance and identify actionable insights
- Continuously refine content and channel strategy based on data and results
Trends, Insights & Growth Opportunities
- Monitor trends, cultural moments, and platform updates to inform content direction
- Conduct competitive analysis to identify opportunities and gaps
- Identify and test new formats, platforms, and growth tactics
Creator & Collaboration Support
- Support influencer and creator partnerships, including sourcing, coordination, and execution
- Leverage user-generated content (UGC) and collaborations to expand reach
- Manage budgets associated with social content and campaigns
What You Bring:
- Strong content creation skills including filming, editing, and copywriting
- Clear ability to execute consistently high-quality content across multiple platforms
- Confidence operating as a public-facing brand voice in digital environments
- Solid understanding of social media platforms, algorithms, and audience behavior
- Ability to balance creativity with structure, deadlines, and performance goals
- Analytical mindset with the ability to interpret data and improve performance
- Strong organizational skills and ability to manage multiple workstreams
- Proactive, self-starter mindset with high accountability and ownership
Experience:
- 4–7 years of experience managing and executing social media for a brand or as a dedicated creator
- Proven track record of growing social media channels and driving engagement
- Experience producing high-performing content across TikTok, Instagram, LinkedIn, X, and/or YouTube
- Hands-on experience with content creation tools (e.g., Adobe Creative Suite – Premiere Pro, After Effects; Canva; CapCut)
- Experience using social media management and publishing tools (e.g., Hootsuite, Sprout, Later)
- Experience with platform-native and third-party analytics/reporting tools
- Experience working with CRM / marketing tools (e.g., HubSpot) is an asset
- Experience working with influencers or creators is an asset
Education:
- Post-secondary education in Marketing, Communications, Media, or a related field is preferred
- Equivalent practical experience will also be considered
ImPACT Values
We hold ourselves to the highest standards, delivering exceptional results through dedication, accountability, and continuous improvement. Our commitment to excellence drives us to push boundaries, take ownership, and always follow through.
We move fast, adapt with courage, and work together to solve challenges. Through empowerment and open communication, we foster a culture where bold ideas thrive. We leverage our collective strengths, achieve shared success and deliver exceptional results for our customers and teams.
In every decision we make, we think through the customer’s lens. We know that anticipating and exceeding their expectations isn’t just good service—it’s the foundation of who we are. By staying deeply connected to our customers’ needs, we build loyalty, enhance our reputation, spark positive word-of-mouth and drive company growth.
We build trust by acting with integrity, respect, and transparency in everything we do. We communicate with each other openly and presume positive intentions. By upholding these principles, we strengthen relationships, create a culture of respect, and empower teams to succeed together.
Why You Should Join telMAX:
- We are a growing, dynamic organization
- We offer a competitive variable compensation package
- Hybrid positions
- Benefits (Medical, Dental, and Vision)
- Health Spending Account (HSA)
- RRSP matching program
Equity Statement
telMAX Inc. is an equal opportunity employer committed to fostering an inclusive and accessible workplace, welcoming applications from all individuals. In accordance with the Accessibility for Ontarians with Disabilities Act (AODA), accommodations are available on request for candidates during the selection process as well as throughout employment.
