Title: Business Development Representative
Salary: $50,000 - $100,000 OTE (Salary + Commission) + PTO + Benefits
Location: Thornhill, Ontario *Hybrid
Length: Full-time, Permanent
About Us:
At WellnessLiving, we empower thousands of health and wellness business owners to turn their entrepreneurial dreams into reality. Our mission-critical software fuels their vision, supporting millions of clients around the world in their wellness journeys. With a deep commitment to putting our customers first, we foster a culture that values high performance, adaptability, and accountability. If you are a skilled professional who thrives in a fast-paced, customer-focused environment and are passionate about making a meaningful impact on the health and wellness industry, we would love to connect with you.
Our team is driven by four core values that shape everything we do. If you share these values and meet the qualifications outlined for this role, we encourage you to apply - we’d love to learn more about you!
- Customer First – We approach every challenge with a customer-focused lens, driven by an obsession with our customers’ happiness and success.
- Excellence – We approach every task, whether big or small, with a steadfast commitment to exceptional execution and the pursuit of greatness.
- Accountability – We take full ownership of our decisions, actions, and outcomes – both successes and failures.
- Adaptability – We recognize that sustained success demands that we be malleable and purposefully evolve, acknowledging that the world is dynamic and constantly changing.
About the Role:
As a Business Development Representative (BDR), you are the engine of our outbound sales team, helping to educate potential customers and continue the explosive growth we have achieved over the past several years. This is a critical role in our sales organization, you will focus on booking qualified meetings for our Account Executives by cold calling prospective customers. Quota is based on the number of qualified demos from opportunities you set. As a BDR, you will:
- Introduce potential customers to WellnessLiving via cold call, explaining how our software will help their business attract, convert, and retain clients.
- Generate qualified opportunities for our Account Executives.
- Become an expert in prospecting, identifying decision makers and uncovering areas WellnessLiving can help.
- Own your book of business, you will be responsible for managing your pipeline, opportunities, and day-to-day activities in Salesforce.
Here’s what you can expect as a new BDR at WellnessLiving:
First Month
- Go through our BDR specific onboarding, led by management and your peers
- Spend time with your peers, Account Executives and others in the organization learning best practices and different styles of doing the role
- Develop the skills needed to be a top-performing BDR through role plays, call reviews, and making your first calls
- Work towards a goal of 2 qualified demos in your first month
Second Month
- Continue to develop your sales skills and work with your manager and our training team to identify and address areas for improvement
- Target 100 outbound calls a day, leaning on your peers to learn how they structure their day to achieve or surpass this target
- Work towards a goal of 5 qualified demos in your second month
Third Month
- Continue to develop your sales skills, refine your day-to-day process, and target 100 calls per day
- Have a clear understanding of our software, how to handle common objections, and managing Salesforce
- Attain a final month of ramp quota of 16 meetings Set and 9 Sales Accepted qualified Leads
Skills & Qualifications:
- 2+ years of experience in software sales/lead generation
- Exhibits a personable, friendly demeanor and determination to present oneself effectively when interacting with teammates or potential customers
- Shows enthusiasm for joining a rapidly growing and collaborative team, contributing to the collective learning experience alongside sales trainers and outbound account executives
- Possesses an entrepreneurial spirit, comfortable working autonomously, focusing on continuous development, and actively applying feedback received
- Commits to taking ownership of day-to-day processes, actively participating in skill and career development, and maintaining the discipline to persevere through challenges while celebrating achievements
- Excitement to join a quickly growing and collaborative team – learning from and helping your teammates, your sales trainers, and the outbound account executives
Bonus points for:
- Prior sales experience regardless of industry
- Experience working in a direct customer-facing role (server, teacher, retail, customer service, etc.)
- Background in the health, wellness, or fitness industry (business owner, instructor, coach, trainer, receptionist, etc.)
- Competitive sports background with a demonstrated leadership role
Our Interview Process:
- Our hiring process is transparent, thorough, and engaging, enabling you to experience what the role entails and plenty of opportunities to ask questions and learn more about WellnessLiving, our team, and culture
- A 15-minute introductory call with a WellnessLiving HR team member to learn a bit about you, discuss the role, and answer your questions
- A 30-minute virtual interview with our Business Development Manager discussing the role and what types of candidates we’re looking for more in-depth
Why Work With Us?:
- Work with a passionate, dynamic, and fast-growing team dedicated to making a meaningful impact in the wellness industry.
- Competitive salary, vacation, and benefits package.
- Hybrid work environment with opportunities for career growth and development.
- Work in a culture that values creativity, collaboration, and continuous learning.
We appreciate you taking the time and look forward to reviewing your application.
Please note that only those selected for an interview will be contacted.
WellnessLiving is an equal opportunity employer. At WellnessLiving, we are proud to embrace and celebrate differences. Employment at WellnessLiving is based purely on a candidate’s qualifications and experiences as they directly relate to professional competencies. WellnessLiving does not discriminate against any employee or potential employee because of race, creed, colour, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, family or parental status, or any other status protected by the laws and regulations in the locations where we operate. Furthermore, we will not tolerate bias or discrimination of any kind from our employees or customers. At WellnessLiving, we bring everyone together to create something incredible! We are a unique and diverse blend of leaders and action-takers, and that mindset encompasses our passion and commitment to our product and our employees.
We utilize AI to generate summaries of interview notes as part of our candidate evaluation process. This helps ensure a fair and consistent review while maintaining a human-centered hiring approach.
