Overview:
The Marketing team at Adastra is looking for a dynamic individual to join our impactful B2B marketing team. The Marketing team is a key function at Adastra that translates our industry-leading capabilities into meaningful customer messages delivered through strategic channels and our dedicated Account Team. Working closely with the Head of Marketing and the Partner Alliance Teams, this individual will be critical in the development and execution of interlock initiatives with our core partners (AWS, Snowflake) and strategic support across Microsoft, Databricks, and others. The execution of the interlock strategies in conjunction with the Adastra Go-to-Market priorities is pivotal to the growth of our business.
Primary Location: Across Canada
Work Model: Hybrid 2-Days Onsite
Employment Type: Permanent Full-Time
Vacancy Status: Backfill
Compensation: $90,000 - $110,000
RESPONSIBILITIES
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Develop and manage strategic partner relationships – Serve as the primary point of contact for partner marketing initiatives, building trusted-advisor relationships with stakeholders across multiple levels to drive strategic alignment and mutual growth
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Plan and execute co-marketing campaigns – Create and deploy integrated, multi-channel marketing campaigns (short- and long-term) with partners to generate partner-sourced pipeline for sales teams
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Manage events and tradeshows – Develop and execute the events calendar, including logistics for large tradeshows, CXO roundtables, regional events, and joint webinars with partners
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Create partner-ready content and messaging – Develop offers, messaging kits, decks, demo narratives, and customer-facing content while managing approvals and brand governance
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Build partner enablement programs – Deliver talk tracks, field guides, and vertical plays to support partner sellers and establish partner marketing best practices
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Collaborate cross-functionally – Partner with Product, Partnerships, Sales, and SAs on co-sell motions, partner launches, pipeline generation, and strategic customer engagements
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Manage partner portals and programs – Maintain partner portals with current offers and collaborate with internal teams to fully leverage partner programs
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Track performance and define KPIs – Monitor, analyze, and optimize partner marketing strategies; define and report on KPIs including pipeline, deal velocity, and co-marketing performance quarterly
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Identify market opportunities – Leverage competitive intelligence and industry trends to identify event and campaign opportunities aligned with business goals
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Oversee budget and marketing operations – Manage the partner marketing funding (MDF) budget, campaign calendar, internal communications, and reporting on program performance
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Lead and develop a team – Manage and mentor 2 direct reports, providing guidance, performance feedback, and professional development to ensure team success and alignment with partner marketing objectives
QUALIFICATIONS, SKILLS & EXPERIENCE
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Post-secondary degree/diploma in Sales, Marketing, Business or related field
- 3-5 years of partner management, sales, business development, or partner channel development in the technology industry. Experience with AWS or Snowflake an asset
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Deep understanding of digital transformation business drivers, cloud platforms, capabilities, and solutions that generate partner growth and innovation
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Deep strategic advisor and executive relationship management experience
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Inclusive and collaborative - driving teamwork and cross-team alignment
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Strong partner relationship management and solution development skills
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Exceptional communication and presentation skills with a high degree of comfort
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Experience with technology platforms and solutions with a reasonable level of technical proficiency
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Extraordinary attention to detail
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Strong organizational skills, ability to multitask, prioritize and meet deadlines
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Proven impact of deliverables on business success
NICE TO HAVE
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Creative
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Proactive
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Great interpersonal skills
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Honest
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Sense of humor
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Good work ethic
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Teamwork
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Self Aware
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Flexible and determined
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Organized
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Attention to detail
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Takes ownership
ABOUT ADASTRA
Adastra is a global leader in AI and data-driven transformation, helping organizations lead with artificial intelligence—responsibly, strategically, and at scale. With over 25 years of experience, Adastra empowers enterprise clients to unlock business value through data innovation, operational excellence, and smart customer engagement.
Trusted by some of the world’s most prominent brands, Adastra delivers end-to-end solutions grounded in thoughtful strategy, robust governance, and deep technical expertise. From defining vision to ensuring execution, Adastra guides organizations through every stage of their AI, data and cloud journey—building future-ready capabilities and delivering measurable, lasting impact.
Adastra serves clients across key industries including financial services, automotive, manufacturing, technology, media and telecom (TMT), healthcare, retail, and professional services. The company employs more than 2,000 professionals across North America, Europe, and Asia.
WHAT WE OFFER
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Opportunity for advancement and career progression
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Competitive compensation package
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Comprehensive benefits plan
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Successful referral program
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The opportunity to work with one of Canada’s 50 Best Managed Companies
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Satisfaction of working for a reputable company
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A flexible, dynamic, and diverse workplace
EQUAL OPPORTUNITY EMPLOYER
In our commitment to promote fair and equitable treatment of all employees and applicants, Adastra Corporation provides equal employment opportunities for all individuals regardless of age, sex, disability, race, ethnic origin, citizenship, creed, sexual orientation, marital status, or any other ground as described in the Ontario Human Rights Code. In addition, accommodation will be provided during the hiring process. Adastra Corporation’s implementation and support of employment initiatives, encourage diversified labour force participation and equal access to opportunities based on merit and performance.
AI Usage - Our hiring process includes the use of AI-enabled tools to screen applications (e.g., keyword matching, qualification ranking). A human recruiter reviews all AI-generated shortlists to make informed hiring decisions.
There has been an increased instance of fraudulent job offers coming from people posing as Adastra HR employees. Please note that Adastra will never request fees as part of our recruiting process and any emails sent to you that are not from ‘@adastragrp.com’ or ‘@talent.icims.com’ are fraudulent. All employment offers are sent via DocuSign and if you receive an employment offer from a suspicious email and not via DocuSign, it is fraudulent.
Contact [email protected] to inquire about jobs at Adastra, to report a suspicious request for money or personal information from external websites or suspicious employment offers.
