Role Overview
The Revenue Marketing Strategist owns the revenue strategy and narrative for a portfolio of clients.
This role is accountable for translating business goals into clear positioning, compelling messaging, and marketing systems that drive pipeline and revenue growth.
You are not responsible for producing marketing activity.
You are responsible for ensuring that every initiative contributes to measurable business outcomes.
You act as the strategic lead across the full customer lifecycle, from planning through performance validation, while continuously refining both strategy and messaging based on real-world results.
Core Responsibilities
1. Strategic Leadership (Direction and Outcomes)
- Define revenue-focused marketing strategies aligned with client growth targets
- Identify market opportunities based on ICP, buying behaviour, and competitive landscape
- Map full customer journeys across acquisition, conversion, retention, and expansion
- Determine channel mix, campaign priorities, and investment allocation
- Translate strategy into structured campaign plans, briefs, and execution roadmaps
- Present strategic direction to clients in a clear, business-driven manner
You are expected to challenge assumptions and guide clients toward the highest-impact path.
2. Messaging and Narrative Ownership
- Own and evolve core positioning, value propositions, and campaign angles
- Define messaging frameworks aligned with ICP pain points, triggers, and objections
Ensure consistency and clarity across all marketing and sales touchpoints
- Continuously refine messaging based on campaign performance and sales feedback
- Establish messaging standards that guide internal teams, freelancers, and AI outputs
You are the source of truth for what gets said, how it’s said, and why it converts.
3. Campaign Architecture and Oversight
- Design integrated campaigns aligned with customer journey stages and intent
- Create clear, structured briefs that translate strategy into executable direction
- Ensure all deliverables align with strategic objectives and messaging standards
- Guide internal teams across content, design, development, paid media, and SEO
- Maintain visibility across campaign execution without becoming the executor
You are responsible for clarity and alignment, not task completion.
4. Revenue Performance and Optimization
- Define success metrics tied to pipeline, revenue, and business impact
- Analyze performance across traffic, conversion, and economics
- Identify gaps and opportunities impacting growth and efficiency
- Adjust strategy based on real performance data and deal progression
- Partner with sales to validate lead quality, conversion rates, and revenue contribution
- Lead quarterly business reviews focused on growth, not reporting
If performance stalls, you own the correction.
5. Conversion Optimization and Experimentation
- Identify opportunities to improve conversion across funnels and user journeys
- Develop structured testing roadmaps, including A/B and incrementality testing
- Formulate hypotheses tied to revenue outcomes
- Evaluate results and apply learnings across campaigns and accounts
Testing is not optional. It is a core driver of growth.
6. Systems and Process Development
- Build repeatable frameworks for strategy, messaging, and campaign development
- Reduce reliance on individuals through structured systems and documentation
- Leverage AI and modern tools to increase speed and output quality
- Continuously improve internal processes to scale performance across accounts
Your impact should compound over time, not reset with each campaign.
Collaboration and Leadership
- Partner with Client Experience Managers (CXMs) to align priorities and expectations
- Contribute to POD-level strategy and account direction
- Provide strategic guidance across all internal disciplines
- Ensure alignment between marketing strategy, messaging, and execution
You lead through clarity, not control.
What Success Looks Like
- Growth in marketing-sourced pipeline and revenue
- Consistently positive campaign ROI
- Improved conversion rates across the funnel
- Stronger lead quality and higher close rates
- Reduced sales cycle length
- Ongoing testing that drives measurable improvements
- Faster execution through better systems and AI
- Scalable, consistent performance across accounts
Qualifications and experience
Required
- 5 to 7 years of experience in revenue marketing, growth marketing, demand generation, or marketing strategy
- Agency experience or proven track record managing multiple clients or business units simultaneously
- Demonstrated experience across B2B, B2C service-based, and ecommerce environments
- Strong organizational skills with the ability to manage competing priorities, deadlines, and stakeholders without sacrificing quality
- Proven ability to translate business goals into marketing strategies that drive pipeline and revenue
- Experience developing positioning, messaging frameworks, and value propositions tied to ICP research and buyer behaviour
- Track record of designing and overseeing integrated campaigns across acquisition, conversion, retention, and expansion
- Hands-on fluency with HubSpot (Marketing Hub and CRM), Google Analytics 4, and Google Tag Manager
- Working knowledge of Hubspot or comparable CRM platforms
- Experience with paid media platforms including Google Ads, Meta Ads, and LinkedIn Ads
- Familiarity with SEO tools such as Ahrefs, SEMrush, or Screaming Frog
- Strong analytical skills with the ability to interpret performance data, identify gaps, and adjust strategy accordingly
- Excellent written and verbal communication skills, with the ability to present strategy to client stakeholders and executives
- Comfort working in a fast-paced, accountability-driven environment
Preferred
- Prior experience in a digital marketing or growth agency managing a portfolio of accounts
- Specialized depth in one or more verticals: B2B SaaS, professional services, or ecommerce
- Experience leading quarterly business reviews and presenting to client leadership
- Experience with lifecycle marketing platforms such as Klaviyo, Customer.io, Mailchimp, or Braze
- Fluency with AI tools (Claude, ChatGPT, Perplexity) for research, ideation, and operational efficiency
- Experience with attribution and analytics platforms such as Triple Whale, Northbeam, or HubSpot attribution reporting
- Background collaborating with sales teams to validate lead quality and revenue contribution
- Experience building repeatable frameworks, SOPs, or internal documentation that scales across teams
- Familiarity with project management tools such as Asana, ClickUp, or Monday.com
