Job Description
Sage is scaling its North America account-based marketing program, and this role will help shape how we identify, prioritize, engage, and convert high-value mid-market accounts across the U.S. and Canada.
As Senior Account-Based Marketing Manager, you will lead a high-visibility ABM program focused on outbound pipeline growth, Sales and BDR alignment, account engagement, and measurable opportunity creation. This is a senior individual contributor role for someone who wants to take ownership to refine structure to a growing and maturing ABM program, with leadership empowerment and support who are invested in helping the program scale.
This role is designed for an ABM marketer who has helped build, scale, or improve a B2B account-based program and can move confidently between strategy and execution planning in a cross-functional environment. You will have access to an established ABM tech stack, agency support, sales partnership, and a clear business need to create a more connected and measurable ABM engine across North America.
Who is Sage & Why Join?
Sage helps small to medium-sized businesses to succeed with AI-powered Accounting, Finance and ERP software. Knowing that over 6M of our global customers depend on our solutions, motivates us to keep innovating so they keep growing with confidence. Sage Copilot is a prime example.
Own and scale a high-impact ABM program across the US and Canada as Sage continues growing in North America and investing in more targeted ways to reach priority mid-market accounts.
Turn ABM into a measurable revenue channel tied to account engagement, SQOs, pipeline, ROI, and marketing efficiency.
Gain executive visibility and help shape ABM best practices that can influence how Sage approaches account-based marketing across other regions.
Grow your career within a stable, global SaaS company investing heavily in agentic AI and guided by our mantra “We do the Right Thing” and values: Human, Bold, Trust, and Simplify.
Location Requirements: Hybrid 3 days per week from our Toronto office.
Minimum Qualifications
5+ years of B2B/SaaS account-based marketing experience, with hands-on ownership of ABM programs.
You have developed and executed scalable ABM programs for mid-market or enterprise B2B organizations, including 1:few and 1:many strategies, with targeted 1:1 campaigns.
Strong understanding of ICP development, account segmentation, intent data, contact acquisition, and buying committee strategies.
You're proficient in ABM platforms such as 6sense or Demandbase, CRMs such as Salesforce, and marketing automation platforms.
You have partnered closely with Sales and BDR/SDR teams to align account prioritization and drive coordinated inbound and outbound account engagement.
You can speak to running coordinated ABM campaigns across paid media, LinkedIn, display advertising, email, content, and other digital channels.
You have used engagement, intent, conversion, pipeline, attribution, and ROI data to optimize account progression and marketing efficiency.
You bring strong project management, communication, and cross-functional collaboration skills, with the ability to influence multiple stakeholders and manage campaigns, budgets, and priorities.
Key Responsibilities
Key Responsibilities:
Develop and execute scalable ABM programs across priority mid-market accounts and industry segments, leveraging 1:few and 1:many strategies, with targeted 1:1 campaigns where appropriate.
Partner closely with Sales and BDR/SDR teams to align account prioritization, campaign planning, outbound motions, and pipeline goals.
Develop personalized account and contact experiences using firmographic, intent, and behavioral signals.
Own account targeting, audience segmentation, contact acquisition, and buying committee expansion within target accounts.
Execute coordinated inbound and outbound ABM campaigns across paid media, email, content, and digital channels.
Continuously optimize campaigns using engagement, intent, conversion, and pipeline data to improve account progression and marketing efficiency.
Collaborate with Marketing Operations, Revenue Operations, and IT to ensure ABM platforms, audience segmentation, and data integrations support effective campaign execution.
Work closely with Digital, Content, Creative, and Field Marketing teams to deliver integrated ABM programs.
Measure campaign performance, communicate insights to stakeholders, and recommend optimizations that improve pipeline generation and ROI.
Support regional and global ABM initiatives and share best practices across North America and other regions as appropriate.
Key Performance Indicators
Marketing Qualified Accounts (MQAs)
Sales Qualified Opportunities (SQOs)
Target Account Reach & Engagement
Contact Coverage within Target Accounts
Pipeline Influence / Marketing-Sourced Pipeline
Benefits? We have plenty...
100% paid premiums for health, dental, and vision coverage
RRSP contribution match (100% up to 4%)
35 days paid time off (11 holidays, 16 vacation days, 3 personal days, 5 sick days)
Work Away, an opportunity to work & play for 10 weeks in a country of your choice (from a Sage-approved list)
18 weeks of paid parental leave for birth, adoption, or surrogacy offered 1 year after your start date
5 days paid yearly to volunteer (through Sage Foundation)
$5,250 tuition reimbursement per calendar year starting 6 months after your hire date
Sage Wellness Rewards Program (annual fitness reimbursement)
Compensation offered will be determined by factors such as location, level, job-related knowledge, education, and experience. Certain provinces in Canada require job postings to include a reasonable estimate of the salary range applicable to the role. For this role, in those locations, the target salary range for new hires is C$130,000 to C$150,000. In addition to base salary, employees will participate in a bonus plan (20%) based on company and individual performance. Our talent acquisition team will provide specific opportunities on our bonus or incentive programs. The range listed is just one component of the Sage total compensation package.
#LI-CH1