CanadianSIM, a subsidiary of Wireless DNA Inc, helps newcomers, students, and travelers get connected prior to arrival in Canada with eSIM and physical SIM plans that offer strong value, competitive pricing, and reliable service.
We are entering a transformation phase:
- Migrating our website to Shopify
- Expanding into a future mobile app experience for activation, onboarding, and customer self-serve
Why This Role Exists
CanadianSIM has strong products and pricing, but our digital experience does not yet perform at the level it should. Visitors often leave before completing key actions, and we need a structured, measurable UX + CRO process to identify what drives drop-offs and systematically improve conversion performance.
This role exists to:
- uncover friction and trust gaps across the customer journey
- redesign high-impact flows and page experiences
- run experimentation and measurement cycles
- raise conversion performance to the standard of top eSIM competitors
Role Summary
We are hiring a UX/UI + CRO Specialist with experience in Shopify ecommerce and conversion optimization to own the end-to-end user experience.
This is a UX + performance role — you will combine design execution with analytics-driven experimentation to improve:
- engagement
- clarity
- trust
- checkout completion
- customer activation experience
Key Responsibilities
1) User Behavior Analysis & Funnel Insights
- Analyze the customer journey: landing → plan selection → checkout → post-purchase onboarding
- Use analytics + session replay tools (GA4, Clarity/Hotjar, Shopify analytics)
- Identify friction points, drop-off patterns, and trust barriers
- Translate insights into actionable recommendations and test hypotheses
2) UX Design for Shopify Ecommerce
- Create and iterate designs in Figma
- Improve information architecture and product decision-making flows
- Optimize key page experiences:
- home page
- plan/product pages
- checkout path
- activation/how-it-works content
- Partner with developers to implement scalable Shopify-friendly components
3) CRO & Experimentation
- Own the CRO roadmap: prioritization, testing cadence, tracking, and reporting
- Plan and execute:
- A/B tests
- CTA tests
- landing page optimization
- checkout optimization
- Present results with clear recommendations, expected impact, and next steps
4) Trust, Clarity & Competitive UX
In the eSIM category, trust and clarity are often the deciding factors.
You will improve:
- plan differentiation and comparison usability
- transparency in pricing, benefits, and terms
- credibility signals and reassurance content
- “how it works” guidance for eSIM activation
- overall user confidence across the purchase journey
5) App Experience Foundations (Phase 2)
Support early UX groundwork for the future app experience, including flows for:
- activation onboarding
- account management
- troubleshooting/self-serve support
- renewals and add-ons
Requirements
- 3+ years experience in UX/UI (ecommerce preferred)
- Proven experience improving conversion performance through UX changes
- Strong Figma proficiency (components, auto-layout, prototyping)
- Familiarity with Shopify ecommerce UX and constraints
- Strong understanding of CRO and experimentation frameworks
- Experience with GA4, Hotjar/Clarity, and A/B testing tools
- Ability to work cross-functionally and operate with high ownership
Strong Bonus Skills
- Shopify Liquid coding / HTML/CSS/JS
- Telecom/eSIM or subscription ecommerce experience
- UX writing/microcopy for trust + clarity
- Experience building design systems for ecommerce platforms
Portfolio Requirement
Portfolio must show:
- ecommerce UX work
- funnel or checkout improvements
- CRO testing or performance-driven redesigns
- before/after examples with measurable outcomes (where possible)
Salary Range - $70-75k
