We are seeking a commercially minded Brand Manager to oversee a five-venue hospitality portfolio across Bedford and Bridgewater: Mill Cove Brew Pub, Redwood Grill, True North Diner, and Esquire in Bedford, plus Bridgewater Local Public House in Bridgewater. This is a high-impact role designed for someone who can balance strategic thinking with hands-on execution.
You will act as the day-to-day steward of each brand, ensuring clear positioning, consistent execution, and measurable contribution to traffic and revenue. Given the part-time structure, success in this role requires strong prioritization, disciplined time management, and a focus on initiatives that drive tangible business outcomes.
This is not a passive coordination role. It is built for individuals who take ownership, move quickly, and understand how marketing directly influences performance in a hospitality environment.
Brand Strategy & Positioning
- Own and evolve the positioning, voice, and identity of each concept within your portfolio
- Ensure consistency across all guest touchpoints, including in-venue experience, digital channels, and promotional campaigns
- Identify and execute opportunities to differentiate each brand within its market
Campaign Planning & Execution
- Develop and execute monthly marketing calendars across all five brands
- Lead the rollout of promotions, seasonal features, and event-driven initiatives
- Collaborate with internal creative resources to deliver high-quality, on-brand marketing assets
Revenue & Traffic Growth
- Design and implement initiatives that increase guest frequency, average spend, and off-peak traffic
- Align marketing strategies with operational capabilities, menu features, and service flow
- Continuously optimize campaigns based on performance and guest behavior
Digital & Social Media Leadership
- Oversee social media strategy and execution across all five brands
- Ensure consistent output, tone, and engagement aligned with each brand's identity
- Identify growth opportunities through content strategy, promotions, and platform-specific tactics
Promotions & Programming
- Develop tailored promotional strategies based on concept type (restaurant, pub, brew pub, and diner)
- Balance value-driven offers with experience-led campaigns to maximize both traffic and profitability
- Evaluate effectiveness and refine programming based on results
Performance & Reporting
- Track key metrics including sales trends, campaign performance, and engagement
- Deliver concise weekly updates and structured monthly reporting
- Provide actionable insights and recommendations to improve performance
Cross-Functional Collaboration
- Partner closely with Operations to ensure seamless execution of marketing initiatives
- Work alongside the Director of Marketing for strategic alignment and approvals
- Coordinate with design and content teams to maintain quality and consistency
Qualifications & Experience
- Minimum 2+ years of marketing experience, ideally within hospitality, food & beverage, or multi-location brands
- Demonstrated ability to manage multiple brands, projects, or campaigns simultaneously
- Strong understanding of consumer behaviour in restaurant, pub, and casual-dining environments
- Experience executing campaigns across digital channels, including social media and in-market promotions
- Highly organized with the ability to prioritize effectively in a time-constrained role
Top-tier candidates will demonstrate:
- A clear track record of driving measurable business results (traffic, revenue, engagement)
- Strong commercial awareness and decision-making based on performance data
- The ability to operate independently with minimal oversight while maintaining high standards
- A bias toward action, efficiency, and continuous improvement
What Success Looks Like
Within 30–60 Days:
- Fully understand each brand's positioning, audience, and performance drivers
- Establish structured marketing calendars and execution cadence across all five locations
- Identify immediate opportunities to improve visibility and engagement
Within 90 Days:
- Deliver consistent, high-quality marketing output across all brands
- Launch targeted initiatives that drive measurable increases in traffic and engagement
- Demonstrate clear differentiation between concepts within the portfolio
Ongoing:
- Contribute directly to revenue growth through effective campaigns and promotions
- Maintain strong alignment between marketing and operations
- Maximize output and impact within a 20-hour workweek
Compensation & Benefits
- Competitive hourly compensation aligned with experience and performance
- Opportunity to work on a multi-brand portfolio across Bedford and Bridgewater with real business impact
- Exposure to strategic marketing initiatives across diverse hospitality concepts
- Potential for expanded scope and growth based on performance
Culture & Work Environment
This role operates within a performance-driven marketing team that values ownership, accountability, and execution. You will be trusted to manage your portfolio with autonomy while contributing to a broader strategic vision.
The environment blends structured corporate oversight with a creative, high-energy hospitality culture. Decisions are made quickly, expectations are clear, and results matter.
This is an ideal role for someone who thrives on responsibility, enjoys building brands in real-time, and wants to see a direct connection between their work and business performance.
How to Apply
If you are a disciplined, results-oriented marketer with a strong understanding of hospitality and a track record of execution, we encourage you to apply. This role is designed for individuals who take ownership, think commercially, and deliver outcomes, not just ideas.
Pay: $22.00-$25.00 per hour
Expected hours: 20.0 – 25.0 per week
Work Location: Hybrid remote in Halifax, NS B3J 2C6
