YOU’RE A NATURAL storyteller.
The Opportunity
For you, being a great content strategist is more than just being an excellent writer (which you are) or knowing your way around the web, social media and print (which you do). It’s about truly connecting with your audience—putting yourself in their shoes and understanding their journey to build trust, evoke emotion and inspire action. Most of all, you’re a master storyteller who uses insight, creativity and compassion to create content that makes someone say: “they get me.” And you really do. You also have the ability to take large, complex topics and distill them down to the core message, with a clear understanding of how to best reach your audience.
A Place to Belong
AMA is more than a workplace; it’s a family. Together, we help protect the things that matter most to our more than one-million members—everything from roadside safety to retail savings, food security to childhood well-being. And with operations that span automotive, registries, travel, insurance and more, the opportunities to grow with us are almost limitless!
For us, curiosity fuels innovation. We value people who are eager to explore new ideas and who are comfortable putting emerging technologies into practice. We see experience with AI‑powered tools like ChatGPT, Copilot, and similar platforms as a real plus - especially when it’s used to work smarter, increase efficiency, and find better ways to get things done.
Building on a century of proud service in Alberta communities, we’re passionate about making a meaningful difference in the places where we live and work. And that all begins with our people. As part of the AMA team, you’ll enjoy:
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Competitive salary and flexible benefits, with five packages to choose from and up to $3,000 in health and wellness spending accounts.
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Employer-paid retirement savings program, including 5% AMA contribution and 5% matching.
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Employee-exclusive discounts on travel, insurance, memberships, driver education, registry services, and more.
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Free travel medical insurance for you and your immediate family.
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Ongoing professional development, with unlimited learning opportunities, full Udemy access, and dedicated time for personal growth.
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Paid vacation and personal days, including three weeks of vacation to start, a Me Day, a Volunteer Day, and the option to purchase additional vacation time.
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Flexible work models that make sense for your lifestyle, including our four-day work week option: Alongside our other work models, this option gives you another way to harmonize work and life in a way that’s personally meaningful and aligned with your role. Available to eligible fully in-office and fully remote roles, with tailored guidelines to fit department-specific needs. Requires a 12-month commitment; eligible employees can opt in or opt out annually during the benefit renewal period.
Who You Are
- You bring creative flair to all your projects, nailing the brief every time.
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You create content with clarity, elegance, simplicity and evocativeness—and always know the right tone for the right piece.
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You’re a discerning wordsmith who understands the power of language and storytelling to create change and communicate impact.
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You have the right balance of creative talent and business acumen, with a knack for understanding business strategy and how to communicate that to your audiences.
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You not only stay on top of industry trends, developments and content best practices but recognize and embrace the opportunities inherent in advancements like AI.
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You’re an excellent writer and editor who knows the difference between license and licence, with an eagle eye for typos. You probably spell-checked this posting!
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You’re not only comfortable with change, you embrace it. And you like to help others through it too.
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You’re so diplomatic with internal stakeholders, you could work for the United Nations.
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You’re results driven and work just as well on your own as you do in a team.
How You’ll Make an Impact
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Report to the Director, Corporate Communications.
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Provide support for internal and external programs and campaigns, including our Corporate Responsibility portfolio.
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Research, write, edit and create content for employees, stakeholders and members.
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Use your knowledge of the Canadian Press Style Guide to create and edit content that’s written in AMA’s unique brand voice.
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Collaborate with colleagues to deliver a cohesive content strategy and calendar.
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Create impactful content for various company-wide communications channels, ranging from speeches and video scripts to web and print.
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Leverage data and insights to understand how to best reach your audience.
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Measure and monitor the effectiveness of communications.
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Work within tight deadlines to deliver compelling, strategic, story-driven content to clients, leaders, and stakeholders.
What You Bring to the Table
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You’ll have a university degree or post-secondary diploma in a related field such as journalism, English or professional writing.
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You have a minimum of 7 years of writing and multichannel content development experience.
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You have a strong background in writing and editing a range of content, including long form/magazine, video scripts, executive/leadership communications, speech writing, and online content.
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Experience developing and delivering effective corporate content strategies and managing projects in support of those strategies.
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You have proven expertise in writing and editing brand content.
As this is a communications role, we request that candidates include a cover letter. Your letter will provide us with an initial insight into your writing skills, so we encourage you to take care in crafting a polished and thoughtful letter sharing your interest in joining AMA.
Belonging Matters Here
AMA is committed to providing an inclusive, respectful, and accessible environment. If you require an accommodation at any time during our recruitment process, please contact [email protected]. We’ll work with you feel supported throughout your journey with us.
WORK MODEL:
Hybrid
We thank all applicants for their interest; however, only those selected for an interview will be contacted.
