Reports To: Manager of Annual Giving & direct response
Department: development
Job Level: fundraising support
Core Purpose & Mission Statement
The Core Purpose of The Ottawa Mission is to reflect Jesus’ love in serving the homeless, the hungry, and the lost.
Our Mission is to provide food, shelter, clothing and skills, and offer healing, faith and hope for building a wholesome life.
Vision & Values
Our Vision is that all the hurting, hungry and lost in Ottawa find HOPE, HEALING & HOME
Our Values are Faith first, Excellence in All, Respect & Dignity
Position Purpose
Reporting to the Manager of Annual Giving & Direct Response (Manager), the Digital Fundraising Strategist (Digital Strategist) supports raising brand awareness, integrating digital assets, managing all digital fundraising projects and measuring the efficiency and effectiveness of all digital channels. The Digital Strategist plans, designs, implements and evaluates components of The Ottawa Mission’s comprehensive digital fundraising strategy, to renew annual support from donors and acquire new donors from the community. Working collaboratively with the Manager, they plan and execute the digital fundraising program, monitor KPIs to grow revenue and meet digital marketing targets.
Scope & Dimension
The Digital Strategist is responsible for the strategy, management and implementation of all programs related to digital fundraising with a revenue goal of $3.4M. The Digital Strategist will give direction to and support one (1) Digital Content Officer in the implementation of all digital and email activities. The Digital Strategist needs to have well prepared plans for the current quarter and have a clear sense of what is to be accomplished in the year to come.
Major Responsibilities
- Manage the development and execution of a comprehensive digital fundraising strategy that aligns with organization’s ambitious fundraising goal, generating $15M annually to support life-changing programs at The Ottawa Mission.
- Responsible for meeting or exceeding digital fundraising goals specific to revenue with a focus on donors giving $499,999 or below.
- Optimize the organization’s online presence and donor engagement across various digital platforms, including social media, email marketing, and other channels.
- Build and manage relationships with external partners, vendors, and influencers to amplify the organization’s brand and reach.
- Make key recommendations and decisions in a fast-paced environment on digital strategy.
- Develop and execute a multi-channel digital fundraising and engagement strategy, working directly with the Development Team and with the Communications Team.
- Manage the implementation of a digital donor acquisition and cultivation program using email marketing, social media, display ads, lead generation, SEO, SEM and other digital platforms as appropriate.
- Question, test and measure digital fundraising results to ensure a data-driven strategy.
- Project manage all digital fundraising initiatives, including critical paths, creative briefs, copy briefs, data requests and oversight of external contractors and agencies.
- Ensure KPIs, performance and financial targets are met or exceeded across all digital channels.
- Oversee the digital budget and adjust budget allocation as required to maximize performance.
- Innovate, identify and create strategies to grow digital revenues to reach growth targets; ensure ongoing testing and program optimization.
- Manage the organization’s digital fundraising platform (Fundraise Up) and fundraising integration in relation to the overall website.
- Stay up-to-date with current digital marketing and fundraising trends, new tools, and best practices.
Other Requirements
Education
- University degree in marketing, communications, business or a related field.
Experience
- A minimum of 5 years’ related work experience, ideally including digital fundraising and/or marketing experience in a non-profit or other setting.
- 3 to 5 years' experience in Project Management
- Experience with digital content production and initiatives, tailored to different audiences and across multiple platforms, aimed at expanding organizational reach.
- Experience with digital advertising via Meta, Google, and Microsoft.
- Experience with digital fundraising platforms, such as Fundraise Up.
- Experience analyzing and tracking digital data and the effectiveness of campaigns, with the ability to draw out key observations/learnings and present them to key target audiences.
- Experience with email contact lists, database management and using merge fields to personalize content for emails in MailChimp
- Experience with design, photo editing and video production skills tailored for digital channels.
- Professional knowledge of and experience with video production, conducting live webcasts and photography.
- Knowledge of philanthropy and integrated marketing communications considered an asset.
Qualifications
- Project Management
- Digital fundraising knowledge and certification in best practices and strategies.
- Demonstrated social media abilities and proficiency with Hootsuite or similar platforms.
- Working knowledge of WordPress or a similar website platform.
- Knowledge of WCAG 2.0 and AODA accessibility standards.
- Graphic design skills (experience with Canva, Adobe InDesign, Illustrator and Photoshop desirable).
- Proficient in Mail Chimp or another similar email platform.
- Knowledge of email, online and mobile marketing principles, practices and trends.
- Ability to track results through Google analytics and other UTM parameters.
- Experience with video production and editing is desirable.
- Excellent organizational skills and ability to manage multiple projects simultaneously as part of a high-performing and productive team.
- Data-driven with proven ability to collect and analyze data to problem-solve and make decisions.
- Excellent written, verbal and visual communication skills in English, with strong attention to detail and proofing skills.
- Creative, innovative thinker with a strong eye for digital content layout and design.
- Excellent interpersonal skills and ability to work well with others.
- Solutions-oriented.
- Self-motivated and ability to take initiative.
- Ability to work in a fast-paced environment, respond to requests quickly, and meet deadlines.
- Flexibility in work hours (occasional evening & weekend hours required).
- Understanding of and commitment to engaging the community to understand the issues surrounding homelessness and respectful of the privacy rights of individuals in a vulnerable situation.
- Bilingualism (French and English) considered an asset.
Working Conditions
- Lead projects & deadlines as well as managing team members and vendors in a fast-paced environment to execute critical digital campaigns.
- Intermittent physical activity including walking, standing, sitting, and lifting.
- Hybrid workplace, minimum 2-3 days in office.
- Interacts with employees, donors, partner agencies, clients, and the community at large.
- General Office Setting.
We thank all applicants for their interest in The Ottawa Mission, however, due to the volume of resumés we receive, only those selected for interview will be contacted.
ACCOMMODATION IS AVAILABLE, UPON REQUEST, FOR ALL APPLICANTS WITH DISABILITIES
THE OTTAWA MISSION IS AN EQUAL OPPORTUNITY EMPLOYER
Pay: $66,900.00-$78,690.00 per year
Benefits:
- Casual dress
- Company events
- Dental care
- Disability insurance
- Discounted or free food
- Employee assistance program
- Extended health care
- Flexible schedule
- Life insurance
- Mileage reimbursement
- On-site gym
- Paid time off
- RRSP match
- Tuition reimbursement
- Wellness program
- Work from home
Application question(s):
- Are you legally eligible to work in Canada?
- Do you have a minimum 3 years' experience in Project Management?
- Do you have experience and proficiency in Social Media using HootSuite or similar platforms?
- Do you have experience and proficiency in Email Marketing using MailChimp or similar platforms?
- Do you have experience and proficiency in Digital Advertising using Meta, Google, Bing and SEO?
- Are you able to attend the work location in Ottawa, Ontario a minimum of 3 days per week?
Work Location: Hybrid remote in Ottawa, ON K1N 6E4
