WBMG is an integrated brand management firm headquartered in Fort McMurray, Alberta,
serving organizations across Canada. We are a wholly-owned subsidiary of Infinity Métis
Corp., the economic development arm of McMurray Métis. We specialize in strategic social
media management, advertising management, website development, graphic design,
video production, and comprehensive brand stewardship.
We are committed to delivering exceptional results while maintaining the highest standards
of professional excellence and community values. Our team is collaborative, innovative,
and dedicated to client success.
Job Summary
Reporting directly to the Manager, Agency Services, the Account Manager is responsible for the coordination and successful delivery of marketing initiatives for assigned client accounts. Acting as the primary liaison between the agency and its assigned clients, this role ensures all projects are executed efficiently, on brand, on budget, and aligned with each client’s strategic goals.
The Account Manager plays a pivotal role in nurturing strong client relationships, identifying growth opportunities, and translating marketing strategies into actionable plans including Media Production, Graphic Design, Web Development, and Digital Marketing. The incumbent thrives in a fast-paced, multi-client agency environment and demonstrates exceptional communication, organizational, and leadership skills.
The incumbent will conduct all activities in a manner that supports the mission, vision, and values of WBMG, while ensuring compliance with established Policies and Procedures.
This permanent full-time salaried position is based on forty (40) hours weekly. Additional hours may be required.
Duties and Responsibilities
- Responsible for managing and growing assigned client accounts, serving as the primary point of contact for all communications and strategic discussions.
- Develop and maintain comprehensive account plans that align marketing strategies with client business objectives.
- Coordinate and oversee the execution of marketing projects ensuring alignment on deliverables, deadlines, budgets, and quality standards.
- Facilitate regular client strategy meetings and performance reviews to assess campaign effectiveness and identify areas for optimization.
- Prepare professional reports and strategic recommendations for clients.
- Monitor project progress against timelines and budgets, proactively identifying risks, scope changes, or resource gaps and escalate as required.
- Oversee and execute client social media strategies, including content planning, campaign coordination, community engagement oversight, and performance analysis.
- Manage basic digital advertising initiatives, including boosted posts, targeted campaigns, and budget allocation using platforms such as Meta Business Suite and other relevant advertising tools.
- Monitor, analyze, and report on digital marketing performance metrics (e.g., engagement, reach, conversion rates), providing actionable insights and recommendations.
- Collaborate closely with Media Production, Graphic Design, and Web teams to ensure deliverables meet brand standards and strategic objectives.
- Ensure all client-facing materials reflect agency quality standards, brand alignment, and cultural sensitivity.
- Maintain accurate and up-to-date project documentation using agency project management systems.
- Provide regular updates to leadership regarding account performance, project status, and client feedback.
- Stay current with emerging marketing trends, digital platforms, and industry best practices to ensure innovative and competitive solutions; and,
- Other related duties as assigned.
Qualifications
- Diploma in Marketing, Communications, Business Administration, Public Relations, or a related field is required. A degree is considered a strong asset.
- Two (2) years of experience in account management, marketing coordination, or a related role, preferably within an agency or multi-client environment is required.
- A combination of relevant post-secondary education and experience may be considered.
- Valid Class 5 Alberta Driver’s License and a clean drivers abstract are required.
- Criminal Record Check is required.
- Demonstrated experience managing multiple client accounts and marketing projects simultaneously.
- Strong understanding of digital marketing principles, including social media strategy, content marketing, and basic paid advertising.
- Proven proficiency with social media management platforms, Meta Business Suite, project management software (e.g., ClickUp), and standard office productivity tools.
- Must be proficient with all Microsoft Office Suite applications.
- Experience interpreting analytics and performance metrics to guide strategic decisions.
- Strong written and verbal communication skills, with the ability to lead meetings, deliver presentations, and prepare professional client-facing documentation.
- Demonstrated ability to build and maintain positive working relationships with clients, internal teams, and external partners.
- Exceptional organizational and time management skills, with the ability to prioritize competing demands and meet tight deadlines.
- Understanding of, or willingness to learn about, Métis culture and the history of the McMurray Métis community, ensuring culturally respectful and aligned marketing initiatives.
- Ability to work evenings and weekends when required to support client campaigns, events, or deadlines.
- Ability to travel within and outside the Wood Buffalo region when required.
- High level of professionalism, discretion, and confidentiality; and,
- Proactive, self-motivated, and capable of working both independently and collaboratively in a dynamic agency environment.
Qualified status with the Métis Nation of Alberta or fluency in Dene Cree are preferred candidate traits.
We appreciate the interest of all applicants; however, only those individuals selected for interviews will be contacted.
