ANBL Category Manager
Fredericton, New Brunswick
Essential role information
Title: Category Manager - Refreshments
Language requirement: Spoken and written competence in English
Location: On-site or hybrid at ANBL’s Retail Operations Centre in Fredericton, NB
Closing: September 15th, 2026
Who we are
As one of Atlantic Canada’s Top Employers for 2025 and 2026, ANBL is proud of the people-first culture we’ve built together with our team members. Alcool NB Liquor (ANBL) is a provincial Crown corporation responsible for the purchase, importation, distribution, and retail activity for all beverage alcohol in the province.
Our sister company, Cannabis NB (CNB), manages retail cannabis sales for the province, providing safe and legal products while focusing on education, safety and responsible access.
Together, ANBL & CNB return 100% of profits to the Government of New Brunswick to benefit all New Brunswickers while responsibly serving customer and communities across the province.
Corporate Social Responsibility at ANBL
At ANBL, we take our social responsibility seriously. With our Corporate Social Responsibility Strategy to guide us, we are committed to:
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Responsible selling through our CHECK 30 program, which specifies that customers who look younger than 30 will be asked for valid photo identification.
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Food security through our partnership with Feed Nourrir NB to help get more food to the New Brunswickers who need it.
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Helping New Brunswickers get home safely through our Safe Ride program, providing FREE transportation at ANBL-sponsored events.
None of these efforts would be possible without the more than 800 team members who are the lifeblood of our organization and choose ANBL as their employer.
What's in it for you?
Being part of the team at ANBL means working in an organization that values its people and encourages every employee to have a voice. Our team takes pride in contributing to the communities and province we serve.
At ANBL, we also support both personal and professional growth through internal and external development opportunities, including our Leadership Development Program.
About the Category Manager role
At Alcool NB Liquor, we look for people whose values align with ours! Integrity, Caring, Trust, Community and Celebration. We value team members who collaborate well, make thoughtful decisions, support others, and take pride in delivering great experiences while celebrating success together.
Reporting to the Senior Category Manager, the Category Manager – Refreshments will manage and optimize ANBL’s beer, cooler, and non-alcoholic portfolios. They will set, communicate, and execute strategic direction, and collaborate with internal and external stakeholders to achieve business goals and share category insights.
Additional Responsibilities
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Overseeing the Beer, Cooler and Non-Alcoholic category, including listing and delisting products, and monitoring sales targets.
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Analyzing and interpreting category data, metrics, and reports.
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Tracking category performance against targets.
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Leading supplier selection process, making recommendations, and negotiating contracts.
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Developing and monitoring the category’s annual budget.
What do you need to be successful?
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Post-secondary degree in Business Administration, Marketing, or similar, or an equivalent combination of education and experience.
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Strong data analysis and reporting skills.
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Exceptional knowledge of ANBL’s beer, cooler, and non-alcoholic portfolios.
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Excellent organizational skills and able to handle multiple projects simultaneously.
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Proficient in MS office, including Excel and PowerPoint.
Would be an asset if you had:
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Deep understanding of category management practices, including product lifecycle management.
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An understanding of domestic and global supply chain logistics processes and pressures.
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An understanding of retail merchandising principles and concepts.
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Demonstrated ability to develop and maintain productive supplier relationships, with a focus on collaboration, accountability, and business results.
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Experience providing leadership, coaching, and direction to employees and/or cross-functional teams.
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Experience using Microsoft D365 applications.
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Experience managing supplier partnerships, including negotiations, performance expectations, and contract requirements.
Key Competencies
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Business Insight: Applies knowledge of business and the marketplace to advance the organization's goals. For example, clearly understands how own activities relate to critical business drivers. Monitors business news and market changes for impact on the business or on own expertise area; uses this to shape decisions.
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Strategic Mindset: Sees ahead to future possibilities and translates them into breakthrough strategies. For example, knows what to prioritize for the greatest strategic impact on the organization. Takes industry and market trends into account in decisions. Explores possibilities that may impact the team or organization in the future.
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Balances Stakeholders: Anticipates and balances the needs of multiple stakeholders. For example, shows a strong commitment to identifying all relevant issues and making decisions that maximize outcomes for all key stakeholders. Engages effectively with multiple stakeholders and responds with well-balanced, win-win solutions.
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Manages Complexity: Makes sense of complex, high quantity, and sometimes contradictory information to effectively solve problems. For example, asks questions to encourage others to think differently and enrich their analyses of complex situations. Accurately defines the key elements of complex, ambiguous situations.
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Plans and Aligns: Plans and prioritizes work to meet commitments aligned with organizational goals. For example, outlines clear plans that put actions in a logical sequence; conveys some time frames. Aligns own work with relevant workgroups. Takes some steps to reduce bottlenecks and speed up the work.
Language competencies
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Bilingualism in both official languages is an asset, but not required
Work location:
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The Retail Operations Centre is located in Fredericton, New Brunswick.
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The successful candidate must be based in New Brunswick; a hybrid work arrangement is possible.
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Semi-regular travel for meetings and project work may be required.
Compensation information:
Benefits information:
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Comprehensive benefits package, including medical, dental coverage and a generous pension plan.
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Access to a Health Spending Account or Wellness Subsidy.
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Opportunities to utilize flexible work arrangements, such as remote or hybrid work.
Note
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Only candidates with legal authorization to work in Canada will be considered
Alcool NB Liquor (ANBL) is proud to be an equal opportunity employer and is committed to reflecting the diverse communities we serve. We foster an inclusive and accessible workplace, and accommodations may be provided upon request, in all aspects of the selection process.
