ANBL
Manager, Merchandising Programs
Essential role information
Title: Manager, Merchandising Programs
Language requirement: Spoken and written competence in English
Location: Reporting to the ANBL Train Station Office in Fredericton, NB – remote work within NB is possible
Closing: June 29th, 2026
Who we are
As one of Atlantic Canada’s Top Employers for 2025 and 2026, ANBL is proud of the people-first culture we’ve built together with our team members. Alcool NB Liquor (ANBL) is a provincial Crown corporation responsible for the purchase, importation, distribution, and retail activity for all beverage alcohol in the province.
Our sister company, Cannabis NB (CNB), manages retail cannabis sales for the province, providing safe and legal products while focusing on education, safety and responsible access.
Together, ANBL & CNB return 100% of profits to the Government of New Brunswick to benefit all New Brunswickers while responsibly serving customer and communities across the province.
Corporate Social Responsibility at ANBL
At ANBL, we take our social responsibility seriously. With our Corporate Social Responsibility Strategy to guide us, we are committed to:
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Responsible selling through our CHECK 30 program, which specifies that customers who look younger than 30 will be asked for valid photo identification.
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Food security through our partnership with Feed Nourrir NB to help get more food to the New Brunswickers who need it.
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Helping New Brunswickers get home safely through our Safe Ride program, providing FREE transportation at ANBL-sponsored events.
None of these efforts would be possible without the more than 800 team members who are the lifeblood of our organization and choose ANBL as their employer.
What's in it for you?
Being part of the team at ANBL means working in an organization that values its people and encourages every employee to have a voice. Our team takes pride in contributing to the communities and province we serve.
At ANBL, we also support both personal and professional growth through internal and external development opportunities, including our Leadership Development Program.
About the Manager, Merchandising Programs role
At Alcool NB Liquor, we look for people whose values align with ours! Integrity, Caring, Trust, Community and Celebration. We value team members who collaborate well, make thoughtful decisions, support others, and take pride in delivering great experiences while celebrating success together.
The Manager, Merchandising Programs is accountable for defining, leading, and evolving ANBL’s merchandising strategy. This role provides strategic oversight to build and deliver compelling, customer-centric, and impactful promotional experiences that align with organizational goals and priorities.
This role is accountable for balancing ANBL’s strategic vision with disciplined planning and execution to ensure that the merchandising programs are insight-driven, operationally sound, and performance-oriented. As the Manager of Merchandising Programs, this person leads the development of promotional programs and experiences that maximize value for consumers, strengthens vendor partnerships, and drives measurable impacts.
The Manager also leads and develops a high-performing merchandising team, fostering a culture of accountability, collaboration, continuous improvement, and customer focus.
Additional Responsibilities:
Merchandising Strategy & Program Leadership
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Lead and define ANBL’s merchandising strategy, ensuring alignment with ANBL, Brand and Marketing, Category Management, and Channel strategies and plans.
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Develop and maintain a multi-year roadmap for merchandising innovation, program optimization, and evolution.
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Lead the design of customer-centric merchandising programs and promotional experiences that support continued growth and enhancement of the customer experience.
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Identify and pursue opportunities to improve merchandising program structure, execution standards, and overall program effectiveness.
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Ensure merchandising programs are strategically aligned, operationally feasible, and positioned to deliver measurable outcomes.
Program Performance, Insights & Optimization
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Accountable for the overall performance, effectiveness, and continuous evolution of ANBL's merchandising programs.
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Leverage performance data and customer, market, and industry insights to inform merchandising strategies.
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Partner with Business Intelligence and key stakeholders to establish performance measurement frameworks, reporting, and program evaluation processes.
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Utilize post-program analysis and performance insights to optimize program design, resource allocation, and future promotional programming strategies.
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Monitor industry trends, cross-jurisdictional activity, emerging merchandising practices, and consumer behaviors to identify opportunities for innovation and continuous improvement.
Cross-Functional Leadership & Stakeholder Management
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Build and maintain strong collaborative relationships across Brand and Marketing, Category Management, Channel, Supply Chain, Pricing, Finance, and Business Intelligence.
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Serve as the subject matter expert on merchandising program strategy, providing leadership, guidance, and recommendations to internal and external key stakeholders.
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Influence and align cross-functional teams to ensure successful development, execution, and evaluation of merchandising initiatives.
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Lead cross-functional planning to ensure merchandising programs support broader organizational priorities and objectives.
Vendor Strategy & Partnerships
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Develop strategic vendor engagement approaches that strengthen vendor partnerships and maximize value and outcomes.
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Influence vendor investment in merchandising programs through compelling program strategies, performance insights, and informed opportunities.
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Collaborate with vendor partners to identify innovative merchandising opportunities that enhance customer experience and drive relevant customer programming and results.
People Leadership & Effectiveness
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Provide strong, visible leadership to the Merchandising Programs team by establishing clear priorities, expectations, and performance standards.
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Lead, coach, mentor, and develop team members to build capability and support individual growth and succession planning.
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Foster a high-performance culture rooted in accountability, collaboration, innovation, customer focus, and continuous improvement.
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Conduct performance management activities, including goal setting, coaching, performance reviews, and development planning aligned with corporate objectives.
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Champion employee engagement and cultivate an inclusive environment where diverse perspectives, ideas, and contributions are encouraged and recognized.
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Lead change management initiatives related to merchandising program evolution, process improvement, and organizational transformation.
What do you need to be successful?
While a formal degree or diploma is preferred, we value practical experience and are open to considering candidates with equivalent experience in lieu of educational qualifications.
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8-10 years in a business leadership role, with demonstrated ability to build informed strategic plans.
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Demonstrated success leading cross-functional teams and initiatives in support of shared goals.
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Proven experience in building and executing merchandising or promotional strategies and plans.
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Proven ability to translate data and insights into measurable impact-focused strategies.
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Experience leading, developing, and managing high-performing teams.
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Exceptional stakeholder management and influencing skills.
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Strong critical thinking, problem-solving, and strategic planning capabilities.
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Process and detail-oriented.
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Excellent written, verbal, and presentation skills with executive-level communication experience.
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Deep understanding of retail environments and customer experience strategy.
Would be an asset if you had:
Experience within beverage alcohol or regulated retail environments.
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Experience in multi-channel retail organizations.
Key Competencies
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Ensures Accountability: Holds self and others accountable to meet commitments. For example, tracks performance and strives to remain effective, learning from both successes and failures. Readily takes on challenges or difficult tasks and has reputation for delivering on commitments.
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Communicates Effectively: Develops and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences. For example, tailors communication content and style to the needs of others. Pays attention to others' input and perspectives, asks questions, and summarizes to confirm understanding.
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Plans and Aligns: Plans and prioritizes work to meet commitments aligned with organizational goals. For example, strengthens alignment and coordination between own work and others', providing well-sequenced activities and exact time frames. Foresees and resolves many potential bottlenecks and delays.
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Decision Quality: Makes good and timely decisions that keep the organization moving forward. For example, ensures that people's decisions comply with policies and standards. Integrates analysis, experience, and other inputs to make effective decisions. Accepts workable decisions and also seeks better alternatives.
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Strategic Mindset: Sees ahead to future possibilities and translates them into breakthrough strategies. For example, knows what to prioritize for the greatest strategic impact on the organization. Takes industry and market trends into account in decisions. Explores possibilities that may impact the team or organization in the future.
Language competencies
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Bilingualism in both official languages is an asset, but not required
Work location:
The Train Station Office is located in Fredericton, New Brunswick.
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The successful candidate must be based in New Brunswick, remote work is possible.
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Semi-regular travel for meetings and project work may be required.
Compensation information:
Benefits information:
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Comprehensive benefits package, including medical, dental coverage and a generous pension plan.
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Access to a Health Spending Account or Wellness Subsidy
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Opportunities to utilize flexible work arrangements, such as remote or hybrid work.
Note
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Only candidates with legal authorization to work in Canada will be considered
Alcool NB Liquor (ANBL) is proud to be an equal opportunity employer and is committed to reflecting the diverse communities we serve. We foster an inclusive and accessible workplace, and accommodations may be provided upon request, in all aspects of the selection process.
