Lead strategic growth for a 50-year restoration powerhouse ready to dominate the next decade.
Paul Davis Canada is hiring a VP of Strategic Growth. This is a newly created executive role that combines sales leadership, strategic partnership development, and player-coach execution. You'll lead a national sales team while personally hunting transformational deals that define Paul Davis's next decade.
THE WHO: Paul Davis is Canada's most trusted name in restoration and reconstruction – nearly 400 locations across North America, 50+ years of market leadership, and a mission that matters. When disaster strikes (floods, fires, storms, mold), Paul Davis shows up. Families get back in their homes. Businesses reopen. Communities recover. This isn't just restoration work – it's restoring lives.
THE WHAT: You'll lead Paul Davis Canada's national sales team (5 professionals across the country) while simultaneously serving as a player-coach hunting $2M+ in strategic commercial revenue. Think: managing, coaching, and developing your team Monday through Wednesday, then closing a transformational partnership with a national REIT on Thursday. You'll set the strategy, build the playbook, lead the team, and execute the biggest deals yourself.
MUST HAVES: We need an elite sales leader who's built and managed high-performing teams (5-10+ people) while maintaining their own book of business. You've led people to quota, coached struggling reps to success, made tough personnel decisions, and personally closed complex, multi-stakeholder deals. You understand franchise or multi-location business models where influence matters more than authority. You've worked in service-based B2B industries (restoration, construction, property management, insurance, facilities management, commercial real estate) and know how to navigate long sales cycles with senior decision-makers.
THE WHY: The Canadian restoration market is massive and growing – driven by climate change (more severe weather), aging infrastructure, insurance evolution, and commercial property expansion. Paul Davis has the brand, the footprint, the operational excellence, and the financial backing. What they're building now is the sales leadership and strategic architecture to dominate the next decade. This VP role is the linchpin – the leader who transforms how Paul Davis goes to market, develops talent, and captures market share.
THE WHERE: This is a remote role based anywhere in Canada with strong preference for Ontario (Toronto, Ottawa, or surrounding areas) for easier access to headquarters, franchise locations, and commercial client concentration. Expect 50% travel – franchise visits, client meetings, industry conferences, team offsites, and Paul Davis events across Canada (with occasional U.S. travel).
THE HOW: Three strategic priorities will define your success in the first 12-24 months:
- Sales Team Leadership & Performance: Build a high-performing, accountable sales culture across your 5-person national team. Implement CRM discipline (Luxor), establish clear KPIs and activity metrics, coach to quota, drive consistent pipeline growth, and transform the team from "lone wolves" to collaborative hunters who share wins and best practices.
- Strategic Partnership Development: Personally hunt and close transformational partnerships that create competitive advantage – national insurance carriers, property management firms, REITs, commercial real estate organizations, and strategic referral channels. Build C-level relationships that generate $2M+ in new commercial revenue while establishing partnership models the sales team can replicate.
- Franchise Network Alignment: Work with 18+ franchise owners across Canada to align sales strategies, share best practices, and build consensus around growth initiatives. Coach franchise owners (many of whom are operators, not salespeople) on commercial business development while respecting their entrepreneurial independence and local market knowledge.
THE NUTS & BOLTS: Base salary of $130,000 - $160,000 CAD plus performance bonus tied to team revenue achievement and personal deal closure. Comprehensive benefits include Medical, Dental, Vision, RRSP matching, generous PTO, professional development budget, and vehicle allowance.
See the full job brief here: https://jombinejobs.com/vp-strategic-growth-94563
JOMBINE & OUR CLIENT
We are Jombine – a recruiting partnership that goes far beyond traditional headhunting. We represent our clients as trusted talent advisors, partnering with leadership teams to find candidates who don't just meet the technical requirements, but genuinely align with their unique culture, values, and team dynamics.
Our clients choose us because they know we invest the time to truly understand what makes their organization special – and then we find candidates who will thrive in that specific environment. This isn't about placing bodies in seats; it's about identifying people who will contribute to, and be energized by, the culture our clients have worked so hard to build. When you engage with us, you're talking to representatives who deeply understand our client and are committed to ensuring mutual fit. Learn more at www.jombine.com.
THE COMPANY & TEAM
Picture this: A homeowner's basement floods at 2 AM. A restaurant kitchen catches fire during dinner rush. A 20-story commercial building experiences catastrophic water damage, displacing hundreds of tenants and employees.
Paul Davis shows up.
For over 50 years, Paul Davis has been the trusted name when disaster strikes. Nearly 400 locations across North America. Thousands of professionals who understand they're not just restoring property – they're restoring lives, livelihoods, and communities. Part of FirstService Corporation (a global leader in real estate services), Paul Davis combines the stability and resources of a major organization with the entrepreneurial spirit of a franchise network.
This is the restoration industry at its finest – stable, recession-proof, essential, and deeply mission-driven. When people are having their worst day, Paul Davis is the calm in the storm, the expertise in the chaos, and the partner that makes whole what was broken.
But here's where it gets exciting:
Paul Davis Canada isn't maintaining market leadership – they're aggressively expanding it. New executive leadership with strategic vision. Fresh investment in sales capability and commercial growth. A franchise network of motivated owners ready to evolve. Corporate-owned locations setting new performance standards. And a recognition that the next decade of dominance requires a different approach to sales leadership, partnership development, and market positioning.
The Canadian market opportunity is massive:
Canada's restoration industry is projected for sustained growth driven by:
- Climate change impacts – increased frequency and severity of weather events (flooding, wildfires, severe storms)
- Aging infrastructure – older buildings requiring more frequent emergency response and restoration
- Insurance industry evolution – carriers seeking trusted partners who can handle complex commercial claims
- Commercial property expansion – growing demand for reliable restoration services from REITs, property managers, and facility directors
Paul Davis has the brand recognition, operational excellence, geographic footprint, and financial backing. What they're building now is the sales organization and strategic partnerships to capture exponential growth.
The culture? It's genuinely special.
There's pride in wearing the Paul Davis polo – everyone on the team understands they serve communities during crisis. Servant leadership runs deep. Empathy and competence go hand-in-hand. The franchise model creates an entrepreneurial dynamic where independent owners bring local market expertise while corporate provides systems, support, and strategic direction.
You'll join a leadership team that values both heritage and innovation – honoring the foundation while being unafraid to evolve. A culture that respects the "lone wolf" sales mentality of the past while building the collaborative, accountable, data-driven sales culture of the future.
This is established enough for stability (50+ years, FirstService backing, proven business model) yet entrepreneurial enough for impact (new role, hungry franchise owners, untapped commercial potential, executive-level autonomy).
A CAREER-DEFINING OPPORTUNITY FOR A PROVEN SALES LEADERYOUR DNA
You're a sales leader who still sells. You've managed teams (5-15 reps) and hit quota yourself. You know the difference between coaching from the sidelines vs. leading from the front. Your team respects you because you can do everything you ask of them – and do it better. You're equally comfortable reviewing pipeline on Monday, coaching a struggling rep on Tuesday, and closing a $500K deal on Wednesday.
You build A-player sales cultures. You've hired, developed, and fired salespeople. You know how to set clear expectations, create accountability without micromanagement, and celebrate wins while addressing performance gaps quickly. You've turned mediocre performers into quota crushers and made the hard call to exit people who weren't cutting it. Your former team members still text you for advice.
You're a strategic hunter, not just a manager. You can spot a partnership opportunity three moves ahead. That REIT expansion everyone else missed? You saw it in Q1 and closed it by Q3. You build relationships at the C-suite level – with VPs of Facilities, Risk Managers, Property Directors, and Insurance Executives – because you speak their language: ROI, risk mitigation, business continuity, and total cost of ownership.
You understand franchise dynamics. You've worked in multi-location, distributed, or franchise environments where success depends on influence, not authority. You know how to get independent business owners (who don't report to you) excited about corporate strategies by showing them the money, respecting their local expertise, and building trust through results.
You're a data-driven closer. You live in your CRM. You know your conversion rates, average deal size, sales cycle length, and pipeline velocity without checking a dashboard. You forecast accurately. You hold your team to activity metrics because you know the math: X calls + Y meetings = Z closed deals. But you're not a robot – you balance metrics with relationship intuition and know when to break the rules to close the big one.
You thrive in complexity and ambiguity. Multi-provincial sales strategies across diverse franchise locations don't intimidate you – they energize you. You can think nationally (partnership with a national insurance carrier) while executing locally (ensuring 18 franchise owners can deliver on the promise). You toggle between strategic vision and tactical execution without losing momentum.
You bring the energy and the grit. You're the sales leader who pumps up the team on Monday calls, celebrates wins publicly, and coaches performance issues privately. You travel relentlessly without complaining. You respond to franchise owners at 8 PM because you know they're working late too. You're comfortable with rejection (most partnerships say no initially) and you see obstacles as puzzles to solve, not reasons to quit.
You lead with integrity and mission. Paul Davis's work – helping families and businesses recover from devastating losses – resonates with you. You're not just chasing quota. You're building something meaningful. Your team knows you care about their success as much as the company's numbers.
WHO WE'RE LOOKING FOR
The VP of Strategic Growth is Paul Davis Canada's sales architect, team builder, and deal closer rolled into one executive role. You'll lead the national sales organization while personally hunting the transformational partnerships that competitors can't match.
This isn't a typical VP role where you manage from behind a desk. You're 50% sales leader (coaching team, driving accountability, building systems) and 50% player-coach (hunting strategic deals, building C-level partnerships, closing big revenue). The person who succeeds here will be equally energized by both.
The Day to Day
Sales Team Leadership & Development
- Lead, manage, and hold accountable a team of 5 sales professionals distributed across Canada (Quebec, Ontario x2, Western Canada, Atlantic)
- Conduct weekly 1-on-1 coaching sessions and bi-weekly team meetings to drive performance, share best practices, and maintain alignment
- Set clear revenue targets, activity expectations, and KPIs for each team member aligned with their territory potential
- Drive adoption of CRM (Luxor) as the single source of truth for pipeline, forecasting, and customer data
- Coach team members on strategic selling, consultative approaches, relationship building, and closing complex deals
- Review and approve large proposals, RFP/RFI responses, and strategic account plans
Strategic Partnership Development (Player-Coach Responsibilities)
- Personally hunt, develop, and close transformational partnerships with national/regional accounts: REITs, property management firms, insurance carriers, independent adjusters, commercial real estate organizations, hotel chains, restaurant groups
- Build C-level relationships with VPs of Facilities, Risk Managers, Property Directors, Claims VPs, and other senior decision-makers
- Navigate complex, multi-stakeholder sales cycles (6-18 months) involving procurement, operations, finance, and executive approval
- Lead negotiations, structure partnership agreements, and ensure contracts align with Paul Davis's operational capabilities
- Generate $2M+ in new commercial revenue annually through direct sales efforts
- Develop 500+ new qualified contacts in CRM who understand Paul Davis's capabilities and would call when restoration needs arise
Franchise Network Collaboration & Alignment
- Build strong relationships with 18+ franchise owners across Canada to understand their capabilities, local market dynamics, and growth objectives
- Coach franchise owners (many of whom are operators, not salespeople) on commercial business development strategies
- Facilitate knowledge sharing across the franchise network – sharing what's working in BC with owners in Atlantic Canada
- Work with Regional Business Coaches to ensure sales initiatives are operationally supported
- Align franchise owners around national partnerships (e.g., if we close a national REIT, these 8 franchises will service the accounts)
- Address franchise owner concerns and build buy-in through influence, education, and demonstrated ROI
Strategic Planning & Execution
- Own and drive execution of Paul Davis Canada's national growth strategy with accountability for revenue, pipeline, and market share targets
- Identify white space opportunities – new verticals, geographic expansion, service line additions, partnership models
- Lead annual strategic planning sessions with franchise advisory councils and executive team
- Monitor industry trends (insurance, commercial real estate, climate impacts, regulatory changes) and adjust strategies accordingly
Account Management & Client Success
- Provide executive oversight for key accounts including client touchpoints, new account implementation, dispute resolution, and SLA compliance
- Lead complex RFP/RFI responses and sales proposals that clearly communicate Paul Davis's value proposition
- Ensure seamless coordination between sales commitments and operational delivery (working with Operations, Quality Assurance, and CAT teams)
- Manage client escalations and problem resolution for strategic accounts
Budget & Resource Management
- Oversee the sales organization's budget and allocate resources effectively to support growth objectives
- Track ROI on sales initiatives, partnerships, and team activities
Reporting & Accountability
- Provide weekly/monthly reporting to SVP of Business Development on team performance, pipeline health, forecast accuracy, and strategic initiative progress
- Present at Paul Davis leadership meetings, Owner School, district meetings, annual convention, and CSMP (Canadian Strategic Management Program)
Required Education and Experience
Education:
- Bachelor's degree required (Business, Marketing, Finance, or related field preferred)
- MBA or advanced degree is a strong plus but not required
- Industry certifications and professional development valued
Experience:
- 10+ years of progressive sales or business development experience in B2B service industries
- 5+ years of proven sales leadership – managing, coaching, developing, and holding accountable teams of 5-15 sales professionals
- Demonstrated track record of personal sales success – building and closing a multi-million dollar book of business
- Experience in service-based industries – restoration, construction, insurance, property management, commercial real estate, facilities management, or related sectors strongly preferred
- Franchise, multi-location, or distributed network experience – proven ability to influence and align independent business owners or stakeholders without direct authority
- Success managing complex, long-cycle B2B sales with multiple stakeholders and 6-18 month sales cycles
- Commercial/enterprise sales focus – selling to property managers, facility directors, risk managers, insurance executives, or similar B2B decision-makers
Key Competencies & Skills
Strategic Sales & Business Development
- Executive-level consultative selling – building relationships with C-suite decision-makers
- Complex deal structuring, negotiation, and closing with multi-stakeholder approval processes
- Partnership development expertise – identifying non-obvious opportunities and creating win-win agreements
- Market analysis and competitive intelligence to inform go-to-market strategies
CRM & Sales Operations
- Fanatical CRM discipline – views CRM (Luxor or similar) as strategic weapon, not administrative burden
- Strong command of sales forecasting, pipeline management, and performance analytics
Franchise & Stakeholder Influence
- Understanding of franchise business dynamics and balancing corporate direction with local autonomy
- Relationship building across diverse audiences – franchise owners, executives, clients, industry partners
Industry & Market Knowledge
- Deep understanding of insurance restoration, commercial property services, risk management, and related channels
- Knowledge of Canadian market dynamics, regional differences, and competitive landscape
Physical Requirements & Work Environment
- Remote work from home office anywhere in Canada (Ontario preferred)
- Up to 50% travel required including:
- Client and partner visits across Canada
- Franchise location visits to build relationships and provide coaching
- Industry conferences, trade shows, and association events
- Paul Davis events: Owner School, district meetings, annual convention, CSMP
- Occasional U.S. travel for corporate meetings or industry events
COMPENSATION & BENEFITS
Base Salary: $130,000 - $160,000 CAD
Performance Bonus: Strong bonus structure tied to:
- Team revenue achievement vs. quota
- Personal deal closure and commercial revenue generation
- Strategic partnership development milestones
- CRM adoption and pipeline health metrics
Total Compensation Potential: $170,000 - $210,000+ for high performers
Comprehensive Benefits Package:
- Medical, dental, and vision coverage
- RRSP matching program (Paul Davis contributes to your retirement)
- Generous paid vacation time, holidays and personal days, parental leave
- Vehicle allowance and expense account for travel
Pay: $130,000.00-$160,000.00 per year
Benefits:
- Casual dress
- Company events
- Life insurance
- Paid time off
- RRSP match
- Work from home
Work Location: On the road
