Adventure365 is currently looking for an E-Commerce Specialist
At Adventure365, we fuel the passion of outdoor enthusiasts in Northern Ontario. From cycling and running to cross-country skiing, we provide premium gear and expert advice. We are looking for a results-driven E-Commerce Specialist to join our team in Sudbury to help scale our digital storefront, enhance our online presence, and accelerate web transactions.
Role Overview
The E-Commerce Specialist will manage and optimize Adventure365’s digital storefront to maximize online traffic, conversion rates, and revenue. This role bridges the gap between digital marketing, product merchandising, and inventory data management to create a seamless multichannel shopping experience for outdoor enthusiasts.
Key Responsibilities:
Website & Conversion Rate Optimization (CRO):
- Manage the digital storefront to ensure accurate product listings, pricing, and stock levels.
- Optimize user experience (UX) on desktop and mobile to reduce cart abandonment.
- Implement SEO best practices for product titles, descriptions, and metadata to rank higher on search engines.
- Analyze website analytics using tools like Google Analytics to track user behavior and sales funnels.
Digital Marketing & Traffic Generation:
- Execute data-driven campaigns across Google Ads, Meta Ads, and email marketing platforms.
- Develop promotional calendars tied to seasonal outdoor activities (e.g., cycling, running, skiing).
- Collaborate with content creators to ensure high-quality visuals and copy match the brand voice.
- Monitor return on ad spend (ROAS) and adjust digital marketing budgets to maximize profitability.
Inventory & Operations Management:
- Synchronize in-store POS inventory with the e-commerce platform to avoid overselling.
- Coordinate with fulfillment teams in Sudbury to streamline order packing and shipping processes.
- Manage product photography and digital asset workflows for new arrivals.
- Oversee online customer service related to web orders, returns, and product inquiries.
Skills and Qualifications
- Experience: 2–4 years managing e-commerce platforms (Shopify, WooCommerce, or Lightspeed eCommerce preferred).
- Analytics: Strong proficiency in Google Analytics, Google Merchant Center, and Excel/Google Sheets.
- Marketing: Proven track record running profitable paid search and paid social campaigns.
- Local Knowledge: Familiarity with the Northern Ontario outdoor market, sports trends, and seasonal shifts.
- Attributes: Analytical mindset, highly organized, and a passion for the outdoor sports industry.
Key Performance Indicators (KPIs)
- Online Transaction Growth: Year-over-year percentage increase in completed web sales.
- Conversion Rate: Improvement in the percentage of website visitors who make a purchase.
- Average Order Value (AOV): Success of cross-selling and up-selling strategies.
- Traffic Acquisition: Growth in organic, paid, and referral web traffic.
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Location: Sudbury, ON
Salary: $55,000-$75,000
Please Note
The successful candidate will be required, prior to the start of employment, to complete a mandatory Criminal Record Check and provide two (2) official pieces of Canadian photo identification.
The search committee will begin consideration of candidates immediately and will continue until the position is filled. Thank you to all applicants. Only those selected to proceed will be contacted.
As part of our commitment to inclusivity, diversity, equality, and accessibility, our goal is a workforce that reflects the communities we serve. Beyond Wireless welcomes all qualified applicants to apply, including individuals with disabilities, those who identify as Black, Indigenous, persons of colour, members of the LGBTQ2IA+ community, and others. Accommodations are available upon request for candidates taking part in the selection process.
