Senior Marketing Specialist
Location: Hamilton, Ontario
Department: Marketing
Employment Type: 18-24 Month Contract, In-Office
About Morison Insurance
Morison Insurance is one of Southern Ontario’s leading independently owned brokerages, with seven locations serving communities across the region. We’re proud to be a family-owned business that has grown significantly over the years while staying true to our roots: doing right by our clients, our communities, and our people. Our comprehensive insurance solutions include business, commercial auto, personal home and auto, recreational coverage, and specialized products. We’re committed to innovation, exceptional service, and creating an environment where our team can thrive — guided by five core values: Go Beyond, Evolve, Own It, Our Promise, and Unified.
About This Role
As a Senior Marketing Specialist, you will lead the marketing strategy and brand direction for Morison Insurance. This role is primarily strategic — you will set direction, define priorities, and review output, working closely with our Digital Marketing Specialist who handles day-to-day execution across social, digital, and content channels. A core part of this role is deeply understanding our audiences and translating what makes Morison different — our independence, our people, our community roots — into communications that resonate and convert. Equally important is staying connected to the business, interpreting what the data is telling us, and turning those insights into clear, actionable recommendations. As AI continues to reshape the marketing landscape, this role also plays a key part in how we evolve — leveraging AI tools to sharpen strategy and keep Morison ahead of the curve.
What You'll Do
-
Analytics, Trends & Business Insight
- Monitor marketing performance data across all channels and translate findings into clear recommendations for leadership
- Stay current on industry trends, competitor activity, and shifts in consumer behaviour, bringing forward relevant insights that inform marketing strategy
- Stay connected to the business — understanding our products, markets, and growth priorities — to identify emerging opportunities and make recommendations
- Bring a solutions-oriented mindset to performance gaps, proposing and testing adjustments with clear rationale and measurable outcomes
- Communications & Audience Strategy
- Develop a deep understanding of Morison’s core audiences including their motivations, pain points, and decision-making process
- Translate what makes Morison different into clear, compelling messaging that resonates across all channels
- Ensure all communications reflect a consistent brand voice that sets Morison apart from competitors
- Continuously sharpen messaging by identifying gaps between how we talk about ourselves and how different audiences actually experience us
- Digital Marketing & SEO
- Own SEO strategy including setting direction on keyword targeting, on-page optimization priorities, and performance benchmarks
- Oversee website strategy, user experience improvements, and ensure alignment with lead generation goals
- Provide strategic direction on digital advertising channels and evaluate ROI in partnership with the Digital Marketing Specialist
- Review analytics platforms and translate findings into strategic adjustments
- Marketing Strategy & Brand Leadership
- Develop and lead integrated marketing strategies for Morison Insurance
- Own brand standards across all channels, ensuring consistency in voice, design, and messaging
- Define content direction, campaign priorities, and channel strategy in alignment with business goals
- Content & Creative Direction
- Review and approve marketing output including social content, email campaigns, blog posts, and digital assets to ensure alignment with brand standards and strategic goals
- Provide creative direction for branded materials using design tools including Adobe Creative Suite and Canva, ensuring a consistent and compelling brand voice across all touchpoints
- Define messaging frameworks and content guidelines that the Digital Marketing Specialist can execute against consistently
- Marketing Innovation
- Champion the integration of new industry tools into marketing workflows to improve efficiency, content quality, and strategic output
- Stay informed on how AI is reshaping the marketing landscape, identify relevant applications for Morison, and help establish internal guidelines for responsible use
- Team Leadership & Sales Alignment
- Provide day-to-day direction and mentorship to the Digital Marketing Specialist
- Manage relationships with external vendors including agencies, designers, and media partners
- Evaluate vendor performance and hold partners accountable to deliverables and timelines
- Partner with sales leadership and digital sales to align marketing activity with lead generation targets and track campaign-to-conversion performance
- Develop and maintain sales materials that support the full digital sales process
What We're Looking For
- 3–5 years of progressive marketing experience with demonstrated expertise in digital marketing and SEO strategy
- Strong communications background with the ability to understand distinct audiences, articulate brand differentiators, and craft messaging that connects — not just informs
- Highly analytical with the ability to interpret data, identify trends, and translate insights into concrete marketing recommendations
- Genuinely curious about the business — someone who seeks to understand how Morison grows and how marketing can directly support those goals
- Hands-on experience with AI tools such as Claude or Microsoft Copilot
- Proficiency in design tools such as Canva for Business
- Strong understanding of SEO best practices, Google Analytics, and keyword research tools
- Comfortable in a sales-driven environment with excellent written and verbal communications skills and a sharp eye for brand consistency
- Post-secondary education in Marketing, Communications, Business, or a related field
- Experience in the insurance or financial services industry is an asset
- RIBO (Registered Insurance Brokers of Ontario) licensing is an asset
Work Environment & Schedule
- In-office
- Monday-Friday schedule (8:30am-4:30pm) with early Friday closures during long weekends (May-October)
- Collaborative in-person team environment
Comprehensive Benefits
- Competitive salary with performance-based growth opportunities
- 7.5% RRSP matching program
- Group Benefits Plan (health, dental, vision coverage)
- Employee Assistance Program for personal and professional support
- 4 weeks vacation
- Paid personal days and extended Christmas break
Professional Development
- Continuing education opportunities and certification support
- Modern technology and collaborative workspaces
- Clear advancement pathways within our expanding organization
Unique Perks
- Full commission on personal home and auto policies
- Regular team social events and company celebrations
- Work with cutting-edge insurance technology and diverse market access
Expected Compensation
The expected hiring range for this role is $65,000 to $85,000 per year. The actual offered salary will depend on the successful candidate’s qualifications and experience, as well as market conditions for the role, and internal equity.
Equal Opportunity & Accessibility
Morison Insurance is an equal opportunity employer committed to creating an inclusive workplace. We provide disability-related accommodations throughout our recruitment process. If you require any accommodations, please contact us at [email protected] or inform your interviewer during the selection process.
We appreciate all applications and will contact candidates selected for interviews directly.
