JOB SUMMARY
Responsible for the direction and generation of meeting and guest room sales and revenue production for the hotel which meet or exceed planned revenue objectives for RevPAR, occupancy and average daily rate (ADR). The Director of Sales is responsible for all areas of sales according to standards in order to achieve a professional rapport with the local business community and to increase hotel KPIs. It is a “hands on” employee actively involved on a daily basis in securing, qualifying, and following up on leads to book specific business. The Director of Sales central focus is attracting and maintaining meeting and guest room sales.
JOB RESPONSIBILITIES
· Provide inspiring leadership
· Direct and oversee all sales activities.
· Champion the sales culture within the hotel among employees and managers.
· Coach and support sales associates creating an effective, dynamic team.
· Maintain and promote a team work environment with effective and clear communication amongst co-workers
· Directs sales activities, measures progress and adjusts current and future plans to drive new business.
· Manage performance to achieve the right mix of sales and ultimately achieve sales goals, conducting performance appraisals for sales team and implement actions as required.
· Work closely with revenue management to maintain a balance between occupancy, mix and rate to achieve budgeted RevPAR. Establish and adjust rates by monitoring costs, competition, as well as supply and demand.
· Develop and manage sales budget; revenues, expenses, flow through and recovery to generate maximum returns.
· Develop and manage the marketing budget to enable development of property specific campaigns, promotions and collateral to drive revenue and meet property objectives
· Ensure cost control and budgeted expenses are met
· Evaluate business/sales goals, market opportunities, and available resources to generate profitable strategies.
· Implement and maintain a strategic sales & marketing plan to generate top line revenues to meet or exceed annual budget expectations.
· Execute strategic and tactical marketing activities according to business demands.
· Conducted account and market research to develop and implement effective sales strategies for each market segment and to grow market share.
· Investigate customer intelligence in evaluating the market and economic trends that may lead to changes in sales strategy to meet or exceed customer expectations.
· Review data benchmarking (STAR) report, competitive shopping reports and other resources to maintain an awareness of the hotel’s market position.
· Research competitors’ sales team strategies to identify ways to grow occupancy and RevPAR and increase market share
· Champion Social Media efforts to ensure messaging are dynamic, engaging and effective.
· Maximize online presence by implementing timely, and relevant marketing campaigns to drive direct revenues to the hotel to achieve financial targets
· Monthly review of website performance to enhance organic revenue, and monitor cost per click
· Conducted outside sales calls, telephone solicitation, and site inspections to build relationships, aggressively target new business, and grow existing accounts. Participates in sales calls with members of the Sales team to acquire new business and/or close on business.
· Attend industry events, educational workshops, trade shows, and company-sponsored conferences before, during and after hours. Travel may be involved.
· Participate in industry-related clubs, societies, organizations and/or committees, which may entail after-hour meetings.
· Entertain clients on/off–site; representing the hotel in a professional manner.
· Ensure all client interactions are documented and in hotel data base systems.
· Prepare and evaluate monthly reports and set appropriate actions.
· Review and produce quarterly production figures and address concerns with clients
· Assist with various assignments and/or projects as assigned by General Manager
· Work in collaboration with other properties within the ownership company
· Be aware of all mandatory training for the position and that of the sales team and ensure completion all sales leadership training, with respects to Hilton standards.
· Complete all mandatory training in a timely manner, and actualize training material in daily strategies
· Other duties as may be required.
QUALIFICATIONS
· 5 years of demonstrated experience in sales and marketing within the hospitality industry
· Strong understanding of hotel operations
· Excellent communication skills both verbal and written
· Computer literacy (excel, word, group booking systems, Power of M, SFA, Marsha, and One Yield is an asset
· Proven leader who can motivate and lead by example
· Highly energetic, motivated with well-developed sales skills including excellent negotiation, prospecting, presentation, and verbal & written communication skills
· Established industry contacts and knowledge of marketplace
· Strong organization skills and detail oriented
· Commitment to superior client experience
· Demonstrated synergy with other departments
· Bilingualism is an asset
· Works well under pressure
HCC (Ottawa) LP. is an equal opportunity employer and is committed to providing equal employment opportunities to all individuals without regard to race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offences, marital status, family status, disability, or any other characteristic protected by applicable legislation.
We celebrate diversity and are dedicated to creating an inclusive work environment where everyone feels valued, respected, and empowered to contribute to our mission.
We encourage qualified individuals from all backgrounds to apply for available positions and join us in our pursuit of excellence.
We will accommodate the needs of applicants under the Ontario Human Rights Code, the Accessibility for Ontarians with Disabilities Act, 2005, and any other applicable legislation throughout all stages of the recruitment and selection process. If you require support/accommodation during the hiring process, please contact our Human Resources Department at [email protected].
#HCCHiring
Pay: $75,000.00-$85,000.00 per year
Benefits:
- Dental care
- Discounted or free food
- Employee assistance program
- On-site parking
- Paid time off
- Vision care
Work Location: In person
