At Equitable, we believe work should be a place where you feel supported, inspired, and empowered to grow. In our caring and collaborative environment, your curiosity is encouraged, your passion is recognized, and your contributions truly matter. Together, we create meaningful impact, for our clients, our communities, and each other.
The Opportunity: At Equitable, we believe great things happen when we work together. We’re a Canadian mutual company driven by purpose - putting people first and helping Canadians protect today and prepare for tomorrow. If you’re passionate about making a difference and growing your career in an inclusive and collaborative environment, we’d love to hear from you. Our culture is built on care, passion and curiosity. We put people above all else, strive to be our best and welcome new ideas to deliver positive outcomes.
As an Insurance Product Manager, Individual Insurance, you will be part of team who leads the development, management, and evolution of Equitable's Individual Insurance product portfolio, including life insurance and critical illness solutions. You will use market insight, performance data, advisor feedback, and business expertise to identify opportunities, develop recommendations, and lead product initiatives that support growth and strengthen Equitable's competitive position.
Working closely with key business partners, you will help ensure our products remain relevant, compliant, profitable, and aligned with advisor and client needs. You will also provide product expertise to support sales enablement, advisor communications, documentation, and strategic business initiatives.
Note: This is an insurance product management role focused on life insurance and living benefits. It is not a technology Product Owner or software product management role.
Join one of the region’s top employers and be part of something that truly makes a difference.
Work Arrangements: This is a hybrid role. You will work in our office in Waterloo, ON a minimum of two (2) assigned, consecutive days every other week, plus a fifth (5th) assigned day per month. You are welcome to work from the office more than the minimum requirement, and there may be some roles that are required to work in our office more than the minimum requirement.
What you’ll do:
- Manage and maintain Equitable's Individual Insurance product portfolio, including life insurance and critical illness solutions.
- Identify portfolio opportunities through market research, competitive analysis, advisor feedback, sales results, and industry trends.
- Develop business cases and lead new product launches, product enhancements, repricing, and portfolio initiatives.
- Partner with actuarial pricing, underwriting, legal, compliance, operations, marketing, and distribution teams to bring product changes to market.
- Monitor product performance, profitability, sales, persistency, and competitive positioning, recommending actions to improve results.
- Maintain product contracts, advisor guides, underwriting guides and related product resources.
- Provide product expertise and consultation on business projects, regulatory changes, and strategic initiatives.
- Support sales enablement through product training, presentations, advisor materials, and marketing content.
- Ensure products meet regulatory requirements and align with Equitable's risk management framework.
What you’ll bring:
- 3-5+ years of experience in product management, product development, product strategy, or a related role within the Canadian life insurance industry.
- Proven experience developing, launching, enhancing, and managing life insurance and living benefits products throughout the product lifecycle.
- Strong knowledge of life insurance product design, underwriting, distribution channels, regulatory requirements, and evolving client needs.
- Demonstrated ability to conduct market research, competitive analysis, and business case development to support strategic product recommendations.
- Experience leading cross-functional initiatives and collaborating with stakeholders across underwriting, sales, marketing, operations, legal, compliance, and finance teams.
- Strong analytical, communication, and presentation skills, with the ability to translate complex information into clear, actionable insights.
- Ability to balance strategic thinking with hands-on execution while managing multiple priorities in a fast-paced, highly regulated environment.
- University degree in Business, Commerce, Marketing, Finance, Mathematics, Actuarial Science, or a related field; industry designations such as FLMI, CHS, CLU, CFP, or equivalent are considered an asset.
What’s in it for you:
- Career Growth: Regular learning sessions and development opportunities
- Total Rewards: Incentive pay, annual salary reviews, employer-paid benefits and pension matching
- Time Away: Competitive vacation plus one paid volunteer day each year
- Flexibility: Healthy work-life balance with employee wellness always top of mind, complemented by a “dress for your day” approach
At Equitable, we’re committed to fair pay and an inclusive, accessible hiring experience. If you need accommodations or alternative formats at any stage, just reach out to us at
[email protected]. We’re happy to help.
Your base pay will be based on your skills, qualifications, experience and education. In addition to your salary, this role is eligible for a discretionary annual incentive award tied to business performance, plus a wide range of competitive benefits.
If you’re selected to move forward, our Talent Acquisition team will walk you through all the details of our total rewards program, so you know exactly what’s included.
Reports To: AVP, Individual Marketing
Department: Individual Insurance
Term: Permanent Full-Time
This position is open and we are excited to find the right person to join our team.
As part of the recruitment process, you will need to go through background screening, as per our company policy.
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