Choices Markets, a division of the Pattison Food Group, is Western Canada’s largest retailer of natural and organic food. We are a 100% locally owned Canadian company with 11 retail locations in British Columbia, offering a choice for something better!
Reporting to the Vice President, Health and Wellness, the Regional Director, Choices Markets drives retail performance across all locations, ensuring strong financial results, operational excellence, and a consistent customer experience. This role leads and develops store teams, aligns strategy with execution, and partners cross-functionally to optimize performance, strengthen talent, and support growth.
We are seeking someone who will
Leadership and Store Operations:
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Lead store teams with a hands-on, collaborative approach, delivering exceptional service and supporting customers in their health and wellness journey.
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Ensure a consistent, high-quality customer experience through strong operational execution, maintaining accountability for store standards, service levels, and brand alignment.
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Communicate key messages and programs to store leaders, ensuring alignment and accountability at all levels.
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Act as a coach, mentor, and resource to store leaders to achieve targeted performance.
Financial Performance and Business Planning:
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Own overall retail performance, including sales, margin, labour, and controllable costs.
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Establish annual operating plans, targets, and KPIs aligned with company goals.
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Monitor performance trends across locations, identifying risks and opportunities, ensuring accountability, and driving data-informed actions to optimize profitability and outcomes.
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Lead the development of annual budgets and quarterly targets.
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Provide strategic direction across financials, merchandising, inventory, and operational priorities.
People, Talent, and Culture:
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Partner with HR to drive recruitment, training, retention, and leadership development, fostering an engaging workplace measured by team member surveys.
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Support the development of a strong talent pipeline aligned with succession planning.
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Approve retail leadership promotions and transfers, providing recommendations for store leadership roles.
Merchandising, Inventory, and Operational Excellence:
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Partner with the merchandising team to align plans with operational priorities and maintain strong cross-functional relationships across the organization.
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Oversee inventory performance, including shrink, spillage, aging, and in-stock levels, while monitoring loss prevention, discounting, and cost control to ensure efficiency.
Community Engagement and Growth Strategy:
- Develop community support strategies and inspire store leaders to build local partnerships and initiatives.
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Leverage community, competitor, and industry insights to coach store leaders on growth strategies and drive continuous improvement, including the use of technology to enhance efficiency.
Strategic Initiatives and compliance
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Support strategic capital planning, including renovations, store development, and operational readiness initiatives.
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Ensure compliance with health, safety, labour, and regulatory requirements.
The ideal person will have:
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10 to 15 years of retail management experience with a strong knowledge of retail wellness operations, merchandising and employee relations.
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A minimum of 5 years in a senior leadership role.
- A university degree in Business or Commerce, or an equivalent combination of education and experience.
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Proven success leading multi-location retail performance and delivering strong financial and operational results.
- Experience leading operational strategy and driving business performance.
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Proficiency with the Microsoft Office suite.
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A valid driver’s licence and the ability to travel frequently to stores within the banner.
What you will bring:
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A motivating, people-focused leadership style that fosters a positive and productive work environment, with a genuine passion for organic food and promoting health and wellness.
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Exceptional communication skills, with the ability to set direction, build alignment, and develop high-performing teams.
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Strong business and financial acumen, with an analytical, results-driven approach to problem-solving and decision-making; able to interpret financial information, identify behaviors that impact performance, and drive profitability.
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Proven ability to influence and build effective relationships across all levels of the organization, with strong interpersonal skills and experience leading through change using sound change management principles.
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An innovative, goal-oriented self-starter who challenges the status quo, drives continuous improvement, and is committed to ongoing learning and development
Put your passion into work that matters with a growing, BC-based company, committed to be a better company for our customers, our employees, and the planet. We'll surround you with a great team and a supportive learning environment where you can grow and thrive.
Choices Market is an equal opportunity employer and as such we thrive to foster a workplace where individual differences are recognized, appreciated, and respected.
Apply online today!
