Recognized as one of Canada’s Best Managed Companies, Barkman Concrete Ltd. is a leading manufacturer of precast concrete. We have sustained growth through the contributions of our team members’ commitment to customer service, quality, and innovative products.
We currently have an opportunity for a Demand Generation Specialist to join our Marketing team, working from our head office in Steinbach, MB. Within this role you will be responsible for owning qualified lead generation and marketing funnel performance, turning traffic into leads and revenue through data-driven optimization, testing and campaign execution.
At Barkman Concrete we focus on:
People: A positive attitude with the ability to work with others to solve problems, providing help to complete tasks. Being punctual with a commitment to good attendance.
Quality: An eye for detail and taking pride in your work. A high level of commitment and a “can-do” attitude.
Capacity: Understanding the importance of time management, and work ethic to complete tasks meeting necessary requirements, with a high-quality standard.
Responsibilities of a Demand Generation Specialist include but are not limited to:
- Own lead generation targets for assigned business segments
- Build and manage end-to-end marketing funnels
- Develop and optimize landing pages, CTAs, and conversion pathways
- Manage and execute performance-driven digital campaigns
- Optimize website and point-of-purchase focused on conversion rate improvement
- Contribute to content creation, driving lead generation performance
- Analyze results, reporting on performance, lead quality, and conversion data
- Monitor and improve cost per lead, conversion rates, and pipeline contribution
- Leverage content assets while owning performance outcomes
The ideal candidate:
- 2–5 years’ experience in demand generation, growth marketing, and/or performance marketing
- Post-secondary degree or certificate in Marketing, Business, or a related field
- Experience managing lead generation campaigns and conversion funnels
- Strong understanding of conversion rate optimization and A/B testing methodologies
- Hands-on experience with digital advertising platforms (e.g., Google Ads, Meta, LinkedIn)
- Strong analytical skills with attention to detail, interpret and act on performance data and reporting
- Interpersonal skills, partnering with team members across organizations
- Results-driven, focused on measurable outcomes including revenue
- Strong written and verbal communication
- Experience optimizing e-commerce or lead-gen websites is an asset
If you enjoy working in a team environment, making a positive impact, this may be the right opportunity for you. Barkman offers you group insurance, a retirement savings plan, and product discounts. Wages will be dependent on education, skills, and experience. To learn more about our company and products visit www.barkmanconcrete.com
Applicants are requested to submit their resumes as soon as possible. Resumes will be reviewed as they are received, and applicants may be contacted for an interview throughout the process.
Only those candidates selected for an interview will be contacted.
Benefits:
- Dental care
- Disability insurance
- Life insurance
- On-site parking
- Paid time off
- RRSP match
- Tuition reimbursement
Work Location: In person
