Director of Communications – Americas (Touring & Corporate)
Hybrid work model – 4 days/week in the office
Permanent Position
Location: Montreal (Headquarters)
Reports to:VP Marketing (interim) SVP Communications (future)
Scope: Americas touring shows+ Corporate Communications + Public Affairs
We were born from an eclectic troop of performers. Come live the experience of being yourself every day to create the extraordinary.
OUR MISSION
Since 1984, Cirque du Soleil Entertainment Group has been focusing on ever more creative and magical work in order to constantly push the limits of the imagination and surprise spectators! Innovation and creativity are at the heart of our shows and will continue to transcend our upcoming productions around the world.
YOUR MISSION
Role Purpose
The Director of Communications – North America (Touring & Corporate) is responsible for driving demand, shaping reputation, and ensuring cultural relevance for Cirque du Soleil across touring markets and corporate narratives in Canada and the Americas.
This role elevates communications into a strategic growth engine, integrating PR, corporate narrative, and public affairs to build anticipation, unlock market opportunities, and support commercial performance across all touring shows.
Based in Montreal, this role acts as the central communications and public affairs lead, ensuring alignment between show storytelling, corporate positioning, and cross-functional execution.
Core Mission
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Drive anticipation, urgency, and sustained demand for touring shows
- Lead corporate communications and reputation management from HQ
- Leverage public affairs as a growth enabler to unlock market access and partnerships
- Ensure communications is a core driver of revenue and brand equity
- Orchestrate cross-functional alignment to deliver cohesive outcomes across markets
Key Responsibilities
1. Communications Strategy – Touring, Corporate & Public Affairs
- Lead and oversee a North America communications strategy spanning touring shows, corporate narrative, and public affairs
- Define a clear corporate narrative and executive positioning
Embed communications within the end-to-end demand engine (onsale launch- sustain)
- Integrate public affairs into market entry and growth strategies
- Lead communications strategy in support of sponsorships and business development, including building relationships with key stakeholders, and developing joint communication plans with partners
2. Touring Show Communications Leadership (Canada & U.S.)
- Own communications strategy and performance across all Americas touring productions
- Ensure each show delivers:
- Clear, differentiated narrative
- Implement standards, playbooks, and governance
3. Corporate Communications & Reputation
- Lead corporate communications from HQ, ensuring a strong and consistent masterbrand narrative
- Lead crisis communications and issues management, including response strategy, and activation of cross-functional operations to protect the company’s reputation
- Drive visibility for:
- Company strategy and transformation
- Innovation, partnerships, and cultural impact
- Ensure alignment between corporate and show-level storytelling
- Act as a key spokesperson when required
4. Public Affairs & Stakeholder Engagement
- Leverage public affairs as a strategic growth enabler by building relationships with:
- Government and public sector stakeholders
- Tourism boards, city partners, and cultural institutions
- Unlock opportunities to:
- Support market entry for touring shows
- Facilitate partnerships and local integration
- Strengthen Cirque du Soleil’s institutional influence
- Coordinate closely with internal stakeholders to align on regulatory, reputational, and market access considerations
5. Cross-Functional Orchestration
- Own coordination across non-marketing functions to ensure aligned execution and messaging, including:
- HR (incl. talent mobility, immigration)
- Sponsorship & partnerships
- Act as the central orchestrator ensuring communications supports and amplifies business decisions
- Ensure consistency between internal decisions, external messaging, and market execution
6. Cultural Relevance & Media Impact
- Position Cirque du Soleil as a culturally relevant, premium brand
- Build relationships with Tier 1 media, creators, and influencers across Canada and the U.S.
- Activate cultural moments and partnerships tied to touring markets
7. Team, Agency & Performance Management
- Define and manage the agency ecosystem
- Set KPIs tied to business impact (demand, awareness, launch momentum)
- Partner with marketing and analytics to link comms to revenue outcomes
Profile & Experience
Required
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10+ years in communications/PR with multi-market leadership experience
- Proven ability to operate communications as a growth and demand lever
- Strong experience across corporate communications, PR, and public affairs
- Experience working with government or public sector stakeholders
- Deep media relationships across Canada and the United States
- Experience leading distributed teams and agency ecosystems
- Ability to operate in a matrixed, cross-functional environment
- Fluent in both English and French (mandatory)
Preferred
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Experience in entertainment, touring productions, live events, or premium brands
- Strong understanding of how communications integrates with marketing, CRM, and revenue generation
Create with us
Our employer proposition stands out. Here's an overview:
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A collaborative work environment with an in-office presence of four days per week, designed to support teamwork, learning and delivery: with flexibility in how we organize our work.
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Professional growth focused on high-quality projects to propel your career, as well as personalized support tailored to your professional ambitions;
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Group insurance, retirement savings and other benefits that we'll be happy to introduce to you;
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A culture focused on the development of equitable practices and rallying events.
As a proud ambassador of equality in employment, Cirque du Soleil Entertainment Group is committed to eliminating discrimination based on age, skin color, origin, religion, gender, gender identity, sexual orientation and neurodiversity. Neutral and inclusive language is now preferred for job postings.
Throughout the recruitment process, accommodation is provided for candidates who require it.
