L'Oréal Paris is looking for an agile, strategic, and entrepreneurial Brand Business Leader to steer our Hair Care & Hair Color portfolios, #1 in both categories in Canada. This is a highly strategic, dual-category role designed for a dynamic marketer with a sharp business mind.
As a BBL, you will not just manage a brand; you will run a business. You will be the mastermind behind transforming consumer desire, accelerating our digital footprint, and driving high-impact innovation in the Canadian market. This position requires an individual who thrives at the intersection of creative brand building and rigorous go-to-market execution, while managing and developing a highly talented team.
Your Mission
Your ultimate objective is to elevate L'Oréal Paris Hair Care & Hair Color to new heights of market leadership and brand love through four critical strategic pillars:
- Premiumise Haircare: Accelerate our premiumization strategy by driving the adoption of high-performance hair treatments (serums, masks, oils). You will educate and entice consumers to expand their routines, positioning L'Oréal Paris as the ultimate authority in science-backed, premium hair health.
- Reignite the Desire for Hair Color: Break category conventions to bring excitement, glamour, and modern relevance back to home hair coloring. You will spearhead campaigns that celebrate self-expression, simplify the consumer journey, and make hair color highly desirable for new and existing generations.
- Accelerate E-Commerce & Omnichannel Growth: implementing in partnership with the teams best-in-class digital shelf strategies, online activations, and personalized consumer experiences in partnership with major e-retailers.
- Maintain Growth through Core & Innovation: Strike the perfect balance between safeguarding and growing our legendary "core" portfolio while launching disruptive, highly successful innovations.
Key Responsibilities
1. Brand Strategy & Market Execution
- Define in peer with the GM strategic roadmap for the Canadian Hair Care & Hair Color categories, aligning global brand vision with local market specificities.
- Lead the launch, local adaptation, and execution of 360-degree marketing campaigns (retail, ecom, media, PR, Influencer, and Social Media).
- Own the category P&L, monitoring key financial indicators (sell-out, market share, profitability, and return on investment) to deliver sustainable, profitable growth.
2. Product & Innovation Management
- Launch breakthrough innovations with high-impact launch plans while continuously optimizing the core catalog.
- Design and execute the "Premiumization through Treatments" strategy, focusing on high-margin treatment segments and consumer routine-building.
- Reposition and modernize the Hair Color portfolio to drive trial and brand loyalty among younger demographics.
3. Digital & E-Commerce Leadership
- Partner closely with the Digital & E-Commerce teams to maximize online visibility, traffic & and digital conversion.
- Develop tailored content and activation strategies specifically designed for social and e-retail platforms.
4. Collaboration
Work hand-in-hand with Sales, Category Management, and Trade Marketing to build winning promotional strategies and brilliant in-store execution.
Who You Are
To succeed in this role, you must possess a unique hybrid profile: part visionary marketer, part rigorous business manager.
- The Ultimate Business & Marketing Hybrid: You have a natural instinct for outstanding creative marketing, but you are equally obsessed with numbers, data, market share, and commercial metrics. You know how to translate a beautiful brand story into a highly profitable business model.
- Entrepreneurial & Agile Spirit: You are a self-starter who thrives in a fast-paced, high-stakes environment. You embrace change and can pivot strategies quickly based on real-time market data.
- Collaborative Influencer: You possess exceptional communication skills, enabling you to inspire cross-functional teams (Sales, Finance, Supply Chain) and persuade senior leadership.
- Consumer-Centric & Trend-Obsessed: You have a deep curiosity for beauty trends, digital culture, and consumer behavior, allowing you to anticipate what's next.
Qualifications:
- 5-8 years of experience in Brand Management / Product Management.
- Successfully launched new products
- Demonstrated experience in driving digital/e-commerce initiatives.
- Bachelors Degree in Business Adminsitraion
- We are committed to ensuring inclusive recruitment processes and to promoting every candidate in an ethical and equitable manner. The Group strictly prohibits any discrimination against a job applicant on the basis of their gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural backgrounds, health conditions, age, religion, or any other characteristic protected by law.
