In-House Brand Manager
DWELL by SAM + SAM Design
St. John's, Newfoundland & Labrador
DWELL by SAM and SAM Design are seeking an experienced, creative, and highly organized In-House Brand Manager to lead the growth, visibility, and storytelling of our brands.
This is a unique opportunity for a marketing professional who loves design, hospitality, lifestyle branding, and creating meaningful customer experiences. The successful candidate will work directly with founder Susan Drover and our leadership team to elevate both brands across all customer touchpoints.
About Us
SAM Design is an award-winning interior design studio and retail showroom known for creating thoughtful residential, hospitality, and commercial environments across Atlantic Canada.
DWELL by SAM is a collection of distinctive boutique accommodations and hospitality experiences that celebrate design, comfort, and a strong sense of place.
Together, our brands are rooted in beautiful spaces, exceptional service, and authentic storytelling.
The Role
As our In-House Brand Manager, you will be responsible for developing and executing marketing initiatives that strengthen brand awareness, drive engagement, and support business growth.
You will oversee content creation, digital marketing, marketing asset creation, public relations, partnerships, events, and brand consistency across all channels.
Key Responsibilities
- Develop and execute annual marketing and brand strategies
- Manage content calendars for social media, email marketing, blogs, and website updates
- Create compelling visual and written content that reflects our brand voice
- Coordinate photography, videography, and creative campaigns
- Oversee social media performance, analytics, and audience growth
- Manage email marketing campaigns and customer communications
- Build relationships with media, influencers, tourism partners, and community organizations
- Identify partnership and sponsorship opportunities that align with our brands
- Support retail promotions, product launches, hospitality offerings, and special events
- Maintain brand consistency across all marketing materials and customer touchpoints
- Track key performance metrics and provide regular reporting to leadership
Qualifications
- 3+ years experience in marketing, branding, communications, or a related field
- Exceptional writing and storytelling abilities
- Strong understanding of social media strategy and content creation
- Experience with Canva, Adobe Creative Suite, or similar creative tools
- Knowledge of email marketing platforms and digital advertising
- Strong project management and organizational skills
- Ability to work independently while collaborating across multiple teams
- Photography, videography, hospitality, retail, or design industry experience is considered an asset
What We're Looking For
We're looking for someone who:
- Has an eye for design and aesthetics
- Thinks strategically and executes efficiently
- Loves building brands and creating memorable experiences
- Is naturally curious, creative, and proactive
- Understands luxury, lifestyle, hospitality, and design-driven businesses
- Can confidently bring ideas to life from concept to completion
What We Offer
- Competitive salary based on experience
- Flexible work environment
- Opportunities for professional growth
- A collaborative and creative culture
- The opportunity to shape and grow two recognized Newfoundland brands
To apply, please submit your resume, portfolio (if applicable), and a brief cover letter outlining why you'd be a great fit for DWELL by SAM and SAM Design.
Applications can be sent to: [email protected]
We thank all applicants for their interest; however, only those selected for an interview will be contacted.
Pay: $60,000.00-$80,000.00 per year
Work Location: In person
