Join our Team - Optimize. Grow. Drive Digital Success.
Kot Auto Group is looking for a detail-oriented and digitally savvy Website & Digital Marketing Coordinator to join our Marketing Department. Reporting directly to the Marketing Manager, this role will support the day-to-day management, optimization and performance of our dealership websites and digital presence across multiple automotive brands.
The Website & Digital Marketing Coordinator will focus on keeping our websites accurate, current and optimized while assisting with SEO, analytics, digital campaigns, monthly email and text marketing, and reporting.
The ideal candidate is organized, analytical and comfortable working across multiple websites and brands, with a strong understanding of how website content, SEO and digital marketing work together to generate traffic and leads.
This role requires regular travel between dealership locations to support digital marketing and keep each brand’s online presence up to date.
Responsibilities
- Manage day-to-day website updates across Kot Auto Group dealership websites under the direction of the Marketing Manager
- Update website promotions, banners, offers, landing pages, dealership information and other website content
- Conduct regular website audits to identify outdated content, broken links, errors and opportunities for improvement
- Monitor website traffic, leads, conversions and engagement using GA4 and other analytics platforms
- Prepare regular website and digital performance reports for review with the Marketing Manager
- Assist with the implementation of SEO strategies across dealership websites
- Optimize website content, page titles, metadata, headings, internal links and other on-page SEO elements
- Conduct keyword, competitor and search trend research to identify opportunities for improvement
- Assist with creating and publishing SEO-focused website and blog content
- Create and maintain landing pages for dealership promotions and marketing campaigns
- Monitor website lead forms and conversion points to identify potential issues and opportunities
- Help improve website usability, customer experience and lead conversion
- Coordinate approved website updates and technical requests with third-party website providers and vendors
- Assist with maintaining and optimizing Google Business Profiles and other online dealership information
- Monitor organic search performance and bring opportunities and recommendations forward to the Marketing Manager
- Ensure dealership promotions, pricing information and website content remain accurate and compliant
- Assist the Marketing Manager with the creation, setup and execution of monthly email and SMS marketing campaigns across Kot Auto Group dealerships
- Help prepare campaign content, links, landing pages and customer communications for email and text blasts
- Assist with scheduling and deploying approved email and SMS campaigns
- Monitor email and SMS campaign performance, including open rates, click-through rates, engagement and lead activity
- Support tracking and reporting for additional digital marketing campaigns
- Assist with website launches, dealership updates and other group-wide digital projects
- Stay current on SEO, website, analytics, email marketing and digital marketing best practices
- Support the Marketing Manager with additional digital marketing initiatives as required
What We're Looking For
- Experience in digital marketing, website management, SEO or a related field
- Familiarity with website content management systems (CMS)
- Experience with Google Analytics 4 (GA4) and website performance reporting
- Understanding of SEO fundamentals and on-page optimization
- Experience with email or SMS marketing platforms is considered an asset
- Strong analytical and problem-solving skills
- Excellent attention to detail and ability to identify website errors or inconsistencies
- Strong written communication and content editing skills
- Highly organized and able to manage projects, updates and deadlines across multiple websites and brands
- Comfortable analyzing data and turning it into clear insights and recommendations
- Ability to work independently while taking direction from the Marketing Manager
- Comfortable collaborating with dealership teams, management and third-party vendors
- Experience with Google Business Profile and local SEO is considered an asset
- Automotive or multi-location digital marketing experience is considered an asset
This is a great opportunity for someone who enjoys the analytical and technical side of marketing and wants to play an important role in improving the digital presence and performance of multiple automotive brands as part of the Kot Auto Group Marketing Department.
Why choose us!
We are a family owned and run business founded in Kelowna in 2011 and built on decades of experience in the industry; our business includes 12 award winning dealerships across BC. As an established and growing company we offer:
- Competitive pay
- Comprehensive group benefits plan
- Employee and Family Assistance Program
- Life Insurance
- Apprenticeship and Training programs
- Mentorship
- Long Service Awards – commencing at 2 years service
- Regular social/team building events
- Community Involvement: Volunteering and donating
- Career growth and security
Please note that only those selected for an interview will be contacted. We thank all applicants for their interest!
#INDHigh
Job Types: Full-time, Permanent
Pay: $48,000.00-$50,000.00 per year
Benefits:
- Company events
- Dental care
- Disability insurance
- Employee assistance program
- Extended health care
- Life insurance
- Paid time off
- Vision care
Flexible language requirement:
Experience:
- Social Media Marketing: 1 year (preferred)
Licence/Certification:
- Driver Licence (required)
Work Location: In person
