Position Title:
Senior Producer, Video & Audience Growth (English Services) (On-Site)
Status of Employment:
Temporary Long-Term (Fixed Term)
Position Language Requirement:
Language Skills:
Work at CBC/Radio-Canada
At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.
Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.
Unposting Date:
2026-06-29 11:59 PM
About the role:
CBC New Brunswick is looking for a Senior Producer of Video and Audience Growth. This role leads the creation of innovative, effective live and on-demand video content that draws in and captivates audiences, and drives excellence in video journalism by being a champion and implementer of best practices. This role also drives CBC NB’s audience growth strategy by understanding audience needs and monitoring and leveraging digital performance data and analytics. Additionally, this role supports journalistic excellence in afternoon and evening assignment.
The position requires demonstrated experience leading news teams, which includes shaping and planning video content and production. This position will concentrate on responsiveness - live, breaking coverage - video distribution and audience growth.
This is a temporary one-year position, based onsite in Fredericton.
Key tasks:
The Senior Producer of Video and Audience Growth is responsible for a variety of tasks, including, but not limited to:
Supporting assignment through the evening.
Driving video content that meets audience needs by being a champion of best practices, creativity and attention to detail.
Optimizing discovery and distribution of our content, with a particular emphasis on the details that immediately capture audience.
Supervising journalists focused on video content.
Monitoring digital performance data and analytics, consistently providing reports and leveraging data to grow audience.
Updating and communicating best practices, ensuring staff training relative to discovery and distribution and audience growth is up to date.
Providing editorial oversight to ensure our content is original, relevant and impactful, elevates a range of voices and perspectives, identifies legal risk and adheres to our Journalistic Standards and Practices.
Executing on CBC News strategy and objectives
About You
You are an experienced team leader and know how to plan, direct, and co-ordinate the work of others, as well as manage the performance of team members
You know how to balance a senior leadership role that includes accountability to achieve strategic objectives with the continuous requirement to focus on the details that ensure content is of the highest quality
You have a good track record of quick editorial judgment and making immediate decisions in complex and stressful environments
You are a critical thinker and can sift through complex layers of a story, and provide guidance or seek consultation when needed
You have sound experience and judgment in news, Journalistic Standards and Practices and media law
You have experience in and understanding of all content delivery platforms, and seek collaboration and seamlessness between teams, putting the audience first through a story centric approach
You have demonstrated experience working to produce outstanding content on video platforms and understand the best practices associated with video content.
You follow industry trends and are excited about new video platforms.
You are a promoter of live coverage and thrive during breaking news
You are an exceptional leader, bring a team-first attitude and the ability to motivate and coach teams, encourage creativity and embrace experimentation
You enjoy leading in a collaborative manner that fosters an open environment and encourages input from all team members
You have demonstrated skills in talent recognition, development and retention
You are enthusiastic and passionate about CBC’s mission and have a thorough understanding of CBC objectives and how to implement them
You enjoy breaking down audience data and using that data to guide decision making and have a desire to increase audience engagement
You are committed to developing content strategies to feature new voices and perspectives and to connect with new, younger and more diverse audiences
You are engaged, interested and immersed in the diversity of experiences that make up contemporary Canada. You will encourage members of the team to bring their life experiences, perspectives and expertise to the program, with the goal of enriching the team and the content of CBC New Brunswick
You care deeply about the province of New Brunswick and the audiences we serve
Candidates may be subject to skills and knowledge testing.
We thank all applicants for their interest, but only candidates selected for an interview will be contacted.
As part of our recruitment process, candidates who advance to the next
step will be asked to complete a background check. This includes:
CBC/Radio-Canada is committed to being a leader in reflecting our country’s diversity. That’s because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country. That’s why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada’s public broadcaster. For more information, visit the Diversity and Inclusion section of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e-mail to [email protected].
You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our corporate website. All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on conflicts of interest. In the event that you become an employee, it will be important to inform us, as quickly as possible, of any situation that, because of your hiring, constitutes or could appear to constitute a conflict of interest.
Primary Location:
1160 Regent Street, Fredericton, New Brunswick, E3B 3Z1
Number of Openings:
1
Work Schedule:
Full time
