We're looking for a modern, multi-skilled Social Media & Content Specialist to own the day-to-day execution of our social media, short-form video, and content programs across our five showrooms: Ottawa Cyrville, Kanata, Hunt Club, Kingston, and Gatineau.
You'll produce content that drives real business results: store traffic, campaign performance, and customer engagement. If you thrive on variety, work confidently with AI as a creative accelerator, and want your work to visibly move the needle for a well-known Canadian retailer, let's talk.
What you can expect
- A lean, senior marketing team where your work ships fast. You'll report directly to the Marketing Manager, with no layers of approval between you and publishing.
- Two markets and two languages. Nearly everything you produce runs in both English and French.
- Variety over specialization. One week leans heavily on video production, the next on paid creative or article refreshes.
- Real ownership of the content calendar, and real accountability for whether it moves store traffic.
- Regular time out of the office. Roughly monthly you'll film design stories in customer homes, plus ongoing capture across our five showrooms.
- A marketing operation that treats AI as standard equipment rather than a side experiment.
- Direct visibility into performance. You'll see how your content connects to traffic and revenue, not just likes.
What you'll do
- Own our social channels (Facebook, Instagram, TikTok, Pinterest, YouTube Shorts) across both the English and French markets
- Shoot and edit short-form video, including monthly design story content captured in customer homes
- Produce paid ad creative and campaign assets in collaboration with our paid media partner
- Refresh top-performing blog and Learning Centre articles quarterly using AI-assisted workflows
- Manage community engagement and response across all social channels
- Turn our content library into video. We have thousands of product photos, room shots, and design stories accumulated over the years. You'll use AI video generation tools to transform that library into short-form content for social, ads, and web.
- Coordinate with our CRM Specialist, Traditional Media Lead, store teams, and external partners
Who thrives here
- People who'd rather ship ten strong pieces this month than one perfect piece this quarter.
- Self-directed operators who work well with a brief, a deadline, and nobody hovering.
- Anyone comfortable working inside a customer's home: courteous, efficient, and respectful of someone's living room.
- People who like being measured. If a campaign underperforms, you want to know why and fix it.
- Team players in a small department, where covering for each other matters more than job titles.
Our strongest candidates are often...
- Creators who've run social for a small brand or agency and did all of it themselves: shooting, editing, writing, scheduling, reporting.
- Video-first people who came up producing for TikTok or Reels and learned marketing strategy second.
- Marketers who taught themselves AI tooling well ahead of any employer mandate, and have the output to prove it.
- Bilingual communicators with roots in the Outaouais and Ottawa region who understand both markets from the inside rather than through translation.
- People arriving from an adjacent craft : photography, videography, journalism, visual merchandising with a portfolio that shows the transition already underway.
Successful candidates are...
- Fast and finish-oriented. Deadlines land without reminders.
- Comfortable on camera, or comfortable directing the person who is.
- Curious about performance data, not only creative output.
- Genuinely fluent in both languages, in writing and on their feet with customers.
- Easy to work with across the business: store staff, customers, and agency partners.
- Organized enough to run their own calendar without being managed into it.
What you'll bring
Required
- 3+ years of hands-on experience producing social content, short-form video, and digital marketing assets
- A portfolio showing real range across social, video, copy, and campaigns
- Daily working use of modern AI tools: LLMs (Claude, ChatGPT, Gemini), image generation (Midjourney, Nano Banana), and ideally AI video tools (HeyGen, Seedance, Higgsfield, or their peers). We have a strong preference for candidates who've built things with these tools and can show us the output. Bonus if you've turned static images into video.
- Short-form video shooting and editing skills (CapCut, Premiere Pro, or equivalent)
- Bilingual capability in English and French. This is non-negotiable for our Gatineau market.
- Basic photography and design skills (Canva-level minimum)
- Professionalism filming on location in customer homes
- Strong organizational skills. You own your calendar and hit your deadlines.
Assets
- HubSpot experience
- Retail or home furnishings background
- Paid social creative production experience
- Motion graphics skills
Why You'll Love It Here
Comprehensive Benefits
- Extended Health Care
- Dental Care
- Vision Care
- Life Insurance
- Wellness Program
Recognition & Rewards
- Performance bonus opportunities
- Awards and recognition programs
- Opportunity to earn a paid incentive trip
- Company events and celebrations
Employee Perks
- Employee furniture discount program
- Flexible scheduling opportunities, including hybrid work (2 days in-office / 3 remote)
- On-site parking
- Ongoing training and development
Supportive Team Environment
Work alongside passionate people who enjoy helping customers and supporting each other's success.
Career Growth
Build a long-term career with an established Canadian retail brand and a marketing team that's investing in new capability.
Additional Details
Job Type: Full-Time
Work Location: Hybrid
AI Disclosure
Please note that we may use AI-enabled tools to support portions of the recruitment and selection process. All hiring decisions are made by human reviewers.
Vacancy Clarity: Existing Job
About Us
La-Z-Boy Ottawa, Kingston, and Gatineau is more than furniture. We’re in the business of helping people create homes they love.
As a Canadian-owned retailer serving Eastern Ontario and Western Quebec, we are proud of our reputation for comfort, quality, and exceptional customer experiences.
We believe in treating people well—both customers and employees. We celebrate success, support one another, and create opportunities for people to grow professionally and personally.
If you’re looking for more than just a job—if you’re looking for a place where your personality, experience, and work ethic can translate into meaningful income, personal satisfaction, and long-term success—we’d love to hear from you.
Please apply with your résumé and tell us why this opportunity is the right next step in your career.
La-Z-Boy Ottawa, Kingston, and Gatineau is committed to fostering an inclusive and equitable workplace. We provide equal employment opportunities to all individuals and will accommodate applicants throughout the recruitment process upon request.
PLEASE NOTE: This job posting is intended to summarize the role and provide an overview of key responsibilities. It is not an exhaustive list of all duties, expectations, or qualifications associated with the position.
We are committed to fostering an inclusive and equitable workplace. We provide equal employment opportunities to all individuals and do not discriminate based on race, colour, religion, sex, sexual orientation, gender identity or expression, national or ethnic origin, age, disability, or any other ground protected under Ontario law. We welcome applications from all qualified candidates and, upon request, will make appropriate accommodations for applicants throughout the hiring and assessment process.
Pay: $65,000.00-$75,000.00 per year
Benefits:
- Company events
- Dental care
- Employee assistance program
- Life insurance
- On-site parking
- Paid time off
- Store discount
- Vision care
- Work from home
Application question(s):
- Are you able to travel to our 5 locations in Ottawa, Gatineau and Kingston?
Experience:
- Social media marketing: 3 years (required)
Language:
- English & French (required)
Work Location: Hybrid remote in Gloucester, ON K1B 3L8
