Position Summary:
The Director of Student Recruitment & Admissions plays a critical role in promoting and maintaining a strong student enrollment base for a private secondary school in Ontario. This role requires both strategic planning and proactive outreach — engaging directly with families, educational agents, and marketing initiatives worldwide to promote the school and meet enrollment targets. Occasional overseas travelling would be required.
Key Responsibilities:
Proactive Outreach & Relationship Building
· Actively identify and reach out to prospective students and families through personalized communication, digital channels, and direct engagement.
· Proactively build and maintain partnerships with education agents, consultants, and feeder schools globally to broaden the school's reach and visibility.
· Initiate and participate in international student recruitment campaigns and marketing events, both virtual and in-person, to directly increase the school’s student population.
· Plan, organize, and oversee admissions events, including open houses, information sessions, and campus tours, to showcase the school's facilities, programs, and community
· Liaise with faculty, staff, and students to involve them in the admissions process and ensure their participation in recruitment events and initiatives
· To commit the annual admission target and secure the retention of new applications
· Design and execute a comprehensive admissions strategy aligned with the school’s enrollment objectives.
· Analyze enrollment trends and data to forecast, plan, and drive results.
Admissions Management
· Develop and implement comprehensive admissions policies and procedures in line with the school's mission and enrollment goals
· Manage the entire admissions process, including application review, interviews, and decisions, ensuring a seamless and efficient experience for prospective students and their families
· Collaborate with faculty, staff, and administrators to assess applicants' qualifications and fit with the school's academic, extracurricular, and community values
· Maintain accurate records of applicant data and statistics to track enrollment trends and inform strategic decision-making
· Collaborate with the marketing team to produce compelling recruitment content, including videos, brochures, and social media campaigns.
· Highlight the school's academic programs, extracurricular offerings, and university outcomes to attract high-quality applicants.
Team Leadership & Reporting
· Lead and mentor the admissions staff, ensuring a high-performing, customer-service-oriented team.
· Provide regular reporting to school leadership on enrollment trends, pipeline status, and recruitment performance.
Position Requirements:
· Bachelor's degree in a relevant field (e.g., Education, Marketing, Business Administration)
· Ten years of experience in admissions and recruitment in education sector, preferably in a secondary school or higher education setting
· Prior experience in international high school admissions is a mandatory requirement
· Strong sense of business acumen
· Strong knowledge of the Ontario education system and admissions requirements
· Excellent communication and interpersonal skills, with the ability to engage and build relationships with diverse stakeholders
· Strong organizational and project management abilities, with a keen attention to detail
· Data-driven mindset with the ability to analyze and interpret enrollment data
· Proficiency in using admissions management systems, databases, and Microsoft Office Suite
· Familiarity with digital marketing tools and social media platforms is an asset
· Occasional overseas business trips are required
· University guidance counselling knowledge
· Knowledge in IB curriculum and A-Level
Job Types: Full-time, Permanent
Benefits:
- Dental care
- Extended health care
- On-site parking
- Paid time off
- Vision care
Application question(s):
- Do you have a minimum of 8 years of experience in high school student recruitment?
- Are you familiar with OSSD, IB, and A-Level programs?
Work Location: In person
