About Work Truck West
Work Truck West is a leading supplier of truck equipment and custom fleet solutions. We design, build, and support work trucks used by municipalities, utility companies, contractors, landscapers, truck dealers, heavy equipment / Ag dealers, and commercial fleet operators across Canada. Our business is built on technical expertise, long-term customer relationships, and a commitment to delivering reliable, purpose-built truck solutions that help our customers work more efficiently. Our sales team operates in a fast-paced, field-based environment built on trust, accountability, technical knowledge, and results.
Summary
We are seeking a highly motivated and results-driven Outside Sales Representative to grow Work Truck West’s market presence throughout BC and Alberta. This is a high-visibility territory role with strong earning potential, and the opportunity to build long term customer partnerships across Western Canada. The successful candidate will drive revenue growth by winning new business, expanding key accounts, and delivering truck solutions that solve real operational challenges. This role is ideal for a self-directed sales professional who enjoys owning a territory, building relationships with decision-makers, and creating measurable business impact in the field. Success in this position is measured by territory growth, new account acquisition, and long-term customer retention.
Responsibilities
Territory Growth & Business Development
- Develop and execute a structured territory sales plan to grow revenue and market share.
- Prospect and generate new business opportunities through cold calling, referrals, networking, site visits, and industry events.
- Identify and pursue opportunities within municipalities, utility companies, contractors, landscapers, truck dealers, heavy construction / Ag dealers, and commercial fleet operators.
- Build and maintain a strong pipeline of qualified opportunities using CRM tools.
- Consistently expand the customer base within assigned territory.
Strategic Account Management
- Build long-term relationships with key decision-makers and procurement teams.
- Develop account strategies for top customers to maximize long-term revenue growth.
- Position Work Truck West as a trusted advisor and preferred supplier.
- Identify upsell and cross-sell opportunities within existing accounts and fleets.
- Maintain strong customer retention through proactive communication and service support.
Consultative Solution Selling
- Work closely with customers to understand operational requirements, fleet needs, and jobsite challenges.
- Recommend and design truck solutions including service bodies, dump bodies, crane
- trucks, mechanics trucks, and snow and ice equipment.
- Develop quotations, proposals, and equipment specifications in collaboration with internal engineering and production teams.
- Present solutions clearly and confidently to technical and non-technical stakeholders.
- Manage sales opportunities from initial contact through order confirmation and delivery.
Sales Process & Administration
- Maintain accurate records of all customer interactions, opportunities, and forecasts in CRM.
- Provide regular territory updates, pipeline reports, and sales forecasts.
- Monitor market trends, competitor activity, and pricing dynamics.
- Support municipal tenders, RFQs, and RFP processes where required.
- Ensure follow-up on quotes, orders, and customer requests is timely and professional.
Collaboration & Internal Coordination
- Work closely with engineering, production, procurement, and service teams to ensure successful project execution.
- Coordinate customer requirements to ensure accuracy in specifications and delivery timelines.
- Participate in internal planning meetings to align on sales strategy and production scheduling
The Ideal Candidate
We are looking for a driven, disciplined, and customer-focused sales professional who thrives in a performance-based environment and wants to grow with a respected, expanding company.
Experience & Education
- 3–5+ years of outside sales, account management, or business development experience.
- Experience in one or more of the following is strongly preferred:
- Commercial trucks or truck equipment
- Heavy equipment or construction equipment sales
- Commercial fleet sales
- Municipal or government procurement sales
- Agricultural or industrial equipment sales
- Post-secondary education in business, sales, marketing, or a related field is an asset.
Skills & Attributes
- Proven track record of prospecting new business and growing territory revenue.
- Strong ability to manage complex sales cycles and multiple stakeholders.
- Excellent communication, presentation, and negotiation skills.
- Strong territory planning, organization, and time management skills.
- Ability to operate independently while contributing to a team environment.
- Mechanical aptitude and ability to understand technical product applications.
- High level of professionalism and customer service focus.
- Comfortable working in the field and travelling regularly throughout the territory.
- Proficiency with CRM systems and Microsoft Office tools.
- Valid driver’s licence required.
Compensation
- $60,000 Starting Base Salary + Uncapped Commission (Earnings aligned with experience and performance)
Additional Benefits
- Company vehicle or vehicle allowance
- Extended health and dental benefits
- Company laptop and cell phone
- Paid travel expenses
- Ongoing product and professional development training
- Career advancement opportunities within a growing organization
What Success Looks Like
In this role, success will be measured by:
- Consistent year-over-year territory revenue growth.
- Strong pipeline development and conversion rates.
- Expansion into new municipal, utility, and contractor accounts.
- High customer retention and satisfaction.
- Strong internal collaboration and execution of complex projects.
- Recognition as a trusted expert in truck solutions within the territory.
Why Work Truck West
At Work Truck West, you are not just selling equipment—you are helping customers improve productivity, and fleet performance through custom-built truck solutions.
We value:
- Accountability and ownership.
- Long-term customer relationships.
- Technical curiosity and problem solving.
- Team collaboration.
- Continuous improvement and growth.
This is an opportunity to join a respected and growing Canadian company where you can own your territory, increase your earnings through uncapped commission, and build a long-term career in a specialized, relationship-driven market.
How to Apply
Please submit your resume and a brief cover letter outlining your sales experience and why you are interested in joining Work Truck West.
Work Truck West is an equal opportunity employer. We thank all applicants for their interest; however, only those selected for an interview will be contacted.
Pay: From $60,000.00 per year
Benefits:
- Dental care
- Extended health care
- Paid time off
- Vision care
Work Location: On the road
