About LabX Media Group
LabX Media Group is a leading worldwide science publishing company that delivers meaningful industry content and integrated marketing solutions for the scientific community. LabX Media Group’s brands and product solutions deliver trusted, timely and deep information across print and digital products to empower our customers and advance their research.
About the Role
LabX Media Group is searching for a marketing expert to direct attendee growth initiatives for our diverse range of executive summits and live industry conferences.
Under the Associate Director of Marketing, you will manage comprehensive campaigns intended to boost registration numbers, enhance conference revenue, and deepen community involvement. Collaborating with cross-functional teams in sales, editorial, and production, you will implement analytical strategies that ensure high turnout and provide value to our event sponsors.
The ideal applicant pairs tactical marketing vision with practical campaign management and superior communication skills. You will be instrumental in broadening our audience via multi-channel outreach, including social media, digital advertising, strategic partnerships, and original content creation.
Beyond leading promotion, you will act as a primary representative for the organization, networking with presenters, contributors, and prominent industry professionals during our events.
Key Responsibilities:
- Direct attendee growth initiatives and marketing campaigns for executive summits and live industry conferences
- Manage comprehensive campaigns to boost registration numbers and drive conference revenue
- Develop and execute multi-channel outreach strategies, including social media, digital advertising, strategic partnerships, and original content
- Collaborate cross-functionally with sales, editorial, and production teams to align marketing efforts with event goals
- Implement data-driven, analytical strategies to ensure strong turnout and measurable results
- Deliver value to event sponsors through targeted audience growth and engagement
- Deepen community involvement and engagement across the brand's event portfolio
- Represent the organization at live events, networking with speakers, contributors, and industry leaders
- Report to and partner closely with the Associate Director of Marketing on campaign strategy and execution
What You Bring (Qualifications):
- 3–5 years of dedicated B2B event marketing or conference promotion experience.
- Proficiency with marketing automation platforms (e.g., HubSpot, Marketo), email marketing systems, and CRM tools (e.g., Salesforce).
- Comfortable using Google Analytics and event platform data to track campaign performance and pivot strategies in real time.
- Exceptional copywriting skills tailored for executive audiences, alongside strong interpersonal skills for high-level networking.
Travel:
- Willingness to travel to live conferences.
Compensation:
- The expected salary range for this position is $55,000 - $70,000 CAD per year, commensurate with
experience. Benefits package includes health and dental coverage, paid vacation, and professional development support.
Application Procedure:
This position is based in Midland, ON, and is open to both local and remote candidates. Those located in the Midland area or within commuting distance are preferred, but we encourage all qualified applicants to apply.
This job posting is for a current vacancy.
LabX Media Group is an enthusiastic equal opportunity employer that values diversity, equity, and
inclusion. We celebrate diverse perspectives and are committed to fostering a culture where
differences are valued and innovation thrives.
Reasonable accommodation is available for qualified individuals with disabilities, upon request
when contacted for an interview. We thank all candidates for applying. Only those candidates
selected for an interview will be contacted.
Please note: Our hiring process does not involve the use of artificial intelligence (AI) for candidate
screening or decision-making. All evaluations are conducted by our human resources team and
hiring managers.
