Location: Southern Alberta (Preferred)
Territory: Western Canada
Reports to: North American Livestock Sales Leadership
Pay Range: Based on experience
Position Overview
Datamars is seeking a highly motivated Territory Sales Representative (Contractor) to manage and grow livestock business across Western Canada. This role will work closely with distribution partners, retail dealers, livestock producers, and feedlot operators to increase sales across the Datamars livestock portfolio—including livestock identification, Animal Health Delivery Systems (AHDS), electric fencing, and livestock weighing systems.
A strong field presence is essential, including regular feedyard visits and hands‑on support across the territory. This role requires extensive travel, including overnight trips, to ensure strong customer engagement and to drive sell‑through at the distributor and dealer levels.
Territory Coverage
Primary responsibility includes Western Canada, with regular travel required throughout the region.
Territory expectations (further discussed in interview):
- Southern Alberta: Majority of business; frequent travel required
- Northern Alberta: Periodic coverage
- Saskatchewan: Quarterly visits
Key Responsibilities
1. Territory Sales Development
- Grow sales across all Datamars livestock categories:
- Livestock identification (tags)
- Animal Health Delivery Systems (syringes, applicators)
- Electric fencing solutions
- Livestock weighing systems
- Develop strong relationships with livestock producers, feedlots, veterinarians, and retail dealers
- Identify and pursue new business opportunities within the territory
2. Distribution Partner Management
- Work closely with distribution partners and dealer networks to expand category presence
- Provide training, product education, and field demonstrations for distributor sales teams
- Support merchandising, in‑store promotions, and product positioning
- Drive sell‑through performance with distributors and dealers to ensure product movement and retail success
3. Customer Support & Field Presence
- Conduct regular feedyard visits as part of consistent field presence across the territory
- Maintain routine in‑person visits with livestock producers, veterinarians, and key accounts
- Provide technical support, product training, troubleshooting, and equipment set‑up as needed
- Assist with product trials, demonstrations, and on‑site installations
- Gather and share customer feedback, market trends, and competitive insights
4. Territory Planning & Reporting
- Maintain comprehensive territory plans and customer visit schedules
- Provide timely updates on sales activity, pipeline opportunities, and territory performance
- Coordinate with internal teams on product availability, logistics, and customer requirements
- Use Microsoft Office tools (Excel, Outlook, Word, PowerPoint) for reporting, planning, and presentations
Qualifications
Required
- 5+ years of experience in agricultural sales, livestock production, or animal health
- Strong knowledge of the Canadian livestock industry
- Ability and willingness to travel extensively across Western Canada, including overnight stays
- Strong communication skills and ability to build trusted relationships
- Proficiency in Microsoft Office Suite (Excel, Outlook, Word, PowerPoint)
- Highly self‑driven, organized, and able to work independently
Key Competencies
- Territory sales growth
- Distributor relationship management
- Livestock industry knowledge
- Customer relationship development
- Field sales execution
What Success Looks Like
- Strong relationships with distribution and dealer partners
- Consistent sell‑through growth across identification, AHDS, fencing, and weighing categories
- High adoption of Datamars livestock products across the territory
- Strong field presence demonstrated through regular feedyard and producer engagement
Pay: $104,430.37-$132,278.37 per year
Experience:
- Agriculture Sales: 5 years (required)
Location:
Willingness to travel:
Work Location: On the road
