OVERVIEW
As Associate Marketing Manager, you will lead the development and execution of go-to-market strategies, brand positioning, and commercial marketing initiatives to drive brand awareness, strengthen consumer affinity, and deliver measurable sell-in and sell-through results. You will act as a hands-on marketing leader who ensures product launches are executed flawlessly and make a measurable impact in the market. You will lead brand storytelling, event marketing, and trade marketing strategies, connecting product development, sales, and marketing to drive cohesive, insight-driven campaigns across all touchpoints in a B2B2C environment.
Reporting to the Director of Marketing, you will develop and execute omnichannel marketing plans rooted in consumer and market insights, ensuring new products reach the right audience with clarity, consistency, and measurable results. You will also own the development of sales tools, and marketing communications, while overseeing events and trade marketing initiatives that strengthen brand presence and drive sell-in and sell-through performance.
This role requires someone who is highly organized, strategic, and hands-on, capable of juggling multiple launches, communicating effectively with cross-functional teams, and turning insights into actionable marketing programs that deliver results.
RESPONSIBILITIES
Go-to-market and brand 45%
- Lead the development and execution of integrated go-to-market strategies for new product launches and commercial initiatives, driving sell-in and sell-through performance.
- Own brand and product storytelling, ensuring messaging is cohesive, compelling, and consistent across all channels and touchpoints.
- Translate business priorities and marketing campaigns into clear creative briefs, collaborating closely with the Graphic Design team on campaign assets and product launch toolkits.
- Lead the development and execution of sales tools, including catalogs and marketing materials, to support retail sell-in.
- Collaborate with Graphic Design Manager to support the catalog process, including:
- Pulling and validating product data to handoff to Graphic Design
- Managing cross-functional communication across departments
- Leading catalog proofing and quality control to ensure accuracy and consistency
- Overseeing mailing lists, distribution, and execution
- Collaborate with PMO to support booking program process. Lead the development of marketing tools and communications to promote booking programs, ensuring clear and effective communication to sales teams and retail partners.
- Monitor, analyze, and report on go-to-market performance, providing insights and recommendations to optimize future launches and campaigns.
Field marketing 25%
- Lead the development and execution of field marketing strategies, ensuring alignment with go-to-market priorities and brand positioning.
- Plan and execute tradeshows, events, and grassroots activations, delivering best-in-class brand presence and experience.
- Define KPIs and success metrics for all events and activations and provide post-event analysis and recommendations to inform future strategies.
- Identify and manage strategic sponsorship opportunities to elevate brand visibility and engagement.
Insights 15%
- Lead the collection and analysis of consumer and dealer insights to inform go-to-market strategies, messaging, and product positioning.
- Translate insights into actionable recommendations that improve marketing effectiveness, product positioning, and commercial outcomes.
Trade marketing 15%
- Lead the development of mutually beneficial marketing plans with key retail partners to drive sell-in and sell-through.
- Own brand visibility at retail, ensuring consistent execution and alignment with go-to-market strategies.
- Develop and implement strategies and tools to educate retail sales staff on Fastco product assortment
- Develop and deploy retail marketing tools and programs to support in-store and online conversion, ensuring maximum commercial impact.
Team leadership
- Define objectives for Marketing Coordinator and effectively communicate them. Perform annual performance review based on objectives.
- Provide coaching and feedback to support learning and development objectives.
BEHAVIOURS
- Highly collaborative and able to lead cross-functional teams to deliver integrated marketing programs.
- Self-motivated, results-oriented, and able to operate efficiently in a fast-paced, multi-launch environment.
- Strong analytical thinker with the ability to interpret marketing data and insights to drive ROI and optimize campaigns.
- Excellent verbal and written communication skills in English and French, with the ability to clearly present ideas to internal and external stakeholders.
- Organized and detail-oriented, capable of managing multiple projects, launches, and initiatives while meeting deadlines.
- Hands-on and proactive, taking ownership of processes, campaigns, and deliverables from concept through execution
QUALIFICATIONS
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Minimum of 3 years of relevant in-house or agency marketing experience, preferably with exposure to go-to-market strategy, brand management, and trade marketing.
- Strong written and verbal communication skills in English and French.
- Previous experience in the automotive industry or in a relevant field is an asset.
- Comfortable with occasional travel to consumer events, tradeshows, and retail activations.
- Proficiency with MS Office Suite (Excel, Outlook, Word, PowerPoint); familiarity with Wrike and Typeform is an asset.
CONDITIONS
- This is a hybrid role, with three days per week on-site at Fastco Canada headquarters in Vaudreuil-Dorion, QC, and two days remote.
- This role requires frequent travel across Canada to support events and trade shows.”
- This role requires occasional overtime work, including evenings and weekends, to support Fastco’s presence at trade shows and events.
