Are you a results-driven leader with a passion for people, performance, and creating an exceptional customer experience? Rangeland RV – one of Canada’s top RV dealerships – is seeking a General Manager to lead operations at our Red Deer location.
About Us
At Rangeland RV, we’re proud of our reputation as:
- The #1 Forest River dealer in Western Canada
- The #1 Rockwood dealer in Canada
- The #1 Cherokee dealer in Canada
- A Top 50 Dealer in North America for 8 years in a row
As a family-owned and operated dealership, we’ve built our business on teamwork, customer satisfaction, and representing the best brands in the RV industry, including R-Pod, Rockwood, No Boundaries, Riverstone, Cedar Creek, and more.
The Role
The General Manager is responsible for overseeing the entire dealership operation, ensuring every department – Sales, Finance, Service, Parts, and Administration – runs efficiently and profitably while maintaining Rangeland’s high standards of culture and customer care.
This is a hands-on leadership role that requires both strategic vision and day-to-day management. The GM will drive financial performance, operational excellence, and employee engagement while ensuring customers receive the best possible RV buying and ownership experience.
Key Responsibilities
Leadership & Team Development
- Lead, coach, and develop department managers to achieve operational and financial goals
- Foster a high-performance, customer-focused culture built on accountability and teamwork
- Recruit, train, and mentor top talent across all departments
Sales & Finance
- Oversee sales operations to ensure volume and profit targets are met or exceeded
- Work closely with the Finance team to maximize F&I profitability while maintaining compliance
- Implement sales processes and marketing initiatives to drive consistent growth
Service & Parts Operations
- Ensure the service and parts departments deliver exceptional customer support and after-sales care
- Monitor productivity, efficiency, and profitability of fixed operations
- Develop service retention programs to build long-term customer relationships
Business & Financial Management
- Develop and manage annual budgets, monthly forecasts, and financial reporting
- Track KPIs for all departments and implement strategies for continuous improvement
- Ensure dealership compliance with all industry, legal, and manufacturer requirements
Customer Experience
- Champion a customer-first approach across the dealership
- Resolve escalated customer concerns in a timely and professional manner
- Build and maintain strong manufacturer, vendor, and community relationships
What We Offer
- Six-figure earning potential with performance-based bonuses and incentives
- Competitive salary package and benefits plan
- Long-term growth and advancement opportunities within a top-performing dealer group
- A family-owned, team-oriented environment with a strong culture of success
- The opportunity to represent the most respected brands in the RV industry
What We’re Looking For
- Minimum 2 years of dealership management experience (RV or automotive industry preferred)
- Proven track record of achieving sales, service, and profitability targets
- Strong leadership and people management skills with the ability to motivate and inspire teams
- Business acumen with experience managing budgets, P&L, and operational KPIs
- Excellent communication, negotiation, and problem-solving skills
- Customer-focused mindset with the ability to build long-term relationships
Job Types: Full-time, Permanent
Pay: $120,000.00-$200,000.00 per year
Work Location: In person
