About Vita
Vita is a leading manufacturer of premium outdoor living products, including pergolas, arbors, raised garden beds, planters, and trellis. We partner with many of North America's largest retailers and marketplaces, including Amazon, Costco, Walmart, Home Depot, Lowe's, Wayfair, and others. We are looking for an experienced E-Commerce Marketing Specialist who will take ownership of our digital brand, website, product content, and marketplace presence. This is a strategic role that directly impacts revenue, customer experience, search visibility, and brand growth.
Position Overview
We are looking for someone who understands how customers shop online and knows how to continuously improve content, optimize search visibility, strengthen our brand, and increase conversion rates across every digital touchpoint. This role will own the ongoing development of Vita's online presence through compelling storytelling, website optimization, SEO, product content management, paid advertising, email marketing, social media, visual assets, and marketplace merchandising. 12 month contract with possible extension or permanent position.
Key Responsibilities
Website & Content Management
- Own and continuously improve the Vita website.
- Maintain product pages, landing pages, and category pages.
- Create educational content, buying guides, blogs, and seasonal campaigns.
- Identify and close content gaps that improve the customer experience.
Search Engine Optimization (SEO)
- Continuously optimize website and product content for organic search.
- Perform keyword research and implement current search trends.
- Update product titles, bullet points, descriptions, metadata, and category content.
- Regularly refresh product copy and search terms to reflect changing customer behaviour, industry terminology, seasonal trends, and emerging keywords.
- Monitor search performance and recommend improvements.
- Improve overall website discoverability and search rankings.
Retailer Optimization
- Manage and optimize product content across Amazon, Walmart Marketplace, Wayfair, Home Depot, Lowe's, Costco, and other retail partner websites.
- Create, maintain, and optimize product listings, including titles, bullet points, descriptions, specifications, and keywords.
- Develop and maintain Enhanced Brand Content (A+ Content), Brand Stores, and other merchandising assets.
- Coordinate and update product imagery, lifestyle photography, videos, and other visual content.
- Ensure consistent branding, messaging, and product presentation across all digital sales channels.
- Monitor marketplace content performance and implement continuous improvements to increase search visibility, customer engagement, and conversion rates.
Google Ads & Paid Digital Marketing
- Develop, manage, and continuously optimize Google Ads campaigns to support sales, traffic, product launches, and seasonal business objectives.
- Develop campaign strategies, keyword targeting, ad copy, audiences, and product-specific campaigns.
- Monitor budgets, click-through rates, conversion rates, cost per click, return on ad spend (ROAS), and overall campaign performance.
- Test and optimize ad creative, keywords, landing pages, and campaign structure.
- Identify opportunities to improve paid search performance and maximize marketing spend.
- Coordinate paid campaigns with seasonal promotions, product launches, SEO initiatives, and overall e-commerce strategy.
Email Marketing
- Manage Vita's email marketing strategy and campaigns using Mailchimp.
- Develop and maintain email marketing calendars aligned with seasonal selling periods, promotions, product launches, and company initiatives.
- Create engaging email content, including promotional, educational, product-focused, and customer engagement campaigns.
- Build and manage customer segments and targeted email campaigns.
- Monitor email performance, including open rates, click-through rates, conversions, and revenue.
- Test subject lines, content, calls-to-action, and campaign strategies to continuously improve performance.
- Manage and grow Vita's email subscriber base while maintaining strong customer engagement.
Brand Management
- Ensure consistent branding across every customer touchpoint.
- Develop messaging that communicates Vita's quality, innovation, and value.
- Maintain consistency across websites, marketplaces, social media, packaging, and sales materials.
- Help strengthen Vita's position as an industry leader.
Content Creation
Coordinate and manage creation of:
- Product photography
- Lifestyle imagery
- Product videos
- Assembly videos
- Educational graphics
- Infographics
- Comparison charts
- Social media content
Social Media & Community Growth
- Develop and manage social media content calendars.
- Grow engagement across Pinterest, Instagram, Facebook, LinkedIn, and emerging platforms.
- Create content that supports DIY, gardening, landscaping, outdoor living, and home improvement audiences.
- Collaborate with customers and partners to showcase real-life installations.
Conversion Rate Optimization
Analyze website performance and customer behaviour by monitoring:
- Customer journeys
- Bounce rates
- Conversion rates
- Cart abandonment
- Page performance
- Calls-to-action
- Recommend and implement improvements that increase customer engagement and sales.
Analytics & Performance
- Monitor website traffic, marketplace performance, paid advertising, and email marketing performance.
- Track campaign results and SEO performance.
- Report on KPIs including traffic, conversion rates, organic rankings, engagement, advertising performance, email performance, and revenue growth.
- Use data to prioritize improvements and identify new opportunities.
Qualifications
- 3–7 years of experience in e-commerce marketing or digital marketing.
- Post-secondary education in Marketing, Digital Marketing, E-Commerce, Communications, Business, or a related field.
- Equivalent combination of education and relevant hands-on e-commerce experience will be considered.
- Experience managing Shopify websites.
- Strong understanding of SEO best practices.
- Experience with Google Analytics and Google Search Console.
- Experience developing and managing Google Ads campaigns.
- Experience with Mailchimp or other email marketing platforms.
- Excellent copywriting and storytelling skills.
- Experience creating or managing digital content.
- Strong understanding of customer buying behaviour.
- Experience with marketplaces and retailers such as Amazon, Walmart, Wayfair, or Home Depot is considered a strong asset.
- Graphic design or video editing experience is an asset.
What We're Looking For
The ideal candidate is:
- Creative and analytical.
- Passionate about e-commerce and digital marketing.
- An excellent communicator and storyteller.
- Detail-oriented with strong organizational skills.
- Comfortable managing multiple projects simultaneously.
- Curious, proactive, and continuously looking for ways to improve performance.
- Able to balance creative thinking with data-driven decision making.
- Comfortable taking ownership of projects from strategy through execution.
Why Join Vita?
At Vita, you'll have the opportunity to directly influence how millions of customers discover and interact with our brand. Your work will shape the customer experience across our website, retail partners, and leading online marketplaces. This is an opportunity to build something meaningful, own major initiatives, and play a key role in the continued growth of one of North America's leading outdoor living brands.
Pay: $28.00-$35.00 per hour
Expected hours: 40.0 per week
Work Location: In person
