Rohit Homes is Canada's design-led homebuilder. With nearly 40 years of history, 7,500+ homes delivered, and a national portfolio spanning Saskatoon, Regina, Edmonton, Calgary, Ottawa, and beyond, we are evolving from a great builder into a brand people are proud to own. Our Designer Interiors™ — now curated in partnership with our interior design partner — turn our homes from places to live into expressions of identity.
Saskatchewan is a steady, dependable engine within the 2026 plan. Our plan calls for a disciplined ~17% step-up from 2025 growth — across communities including Brighton, Aspen Ridge, Westerra, Parkridge, and Warman in Saskatoon, and Rosewood and The Towns in Regina. We're looking for a Regional Marketing Manager to own the marketing engine behind that number.
Reporting to the Director of Marketing, the Regional Marketing Manager, Saskatchewan is the hands-on operator behind Rohit Homes' performance in the Saskatchewan metro. You'll take the national strategy and make it real on the ground — in our sales centres, showhomes, campaigns, realtor toolkits, digital channels, and community activations.
This is a commercial marketing role. Your #1 priority is Saskatchewan's sales number. You'll work shoulder-to-shoulder with the Saskatchewan Sales Manager — who owns pricing, the sales team, and the sales floor — to keep the pipeline healthy, equip realtors to sell with confidence, and protect Rohit's brand and pricing discipline in every execution.
Own the tactical marketing work required to keep Saskatchewan's SSC plan on track, week by week. Your calendar is built around the sales number first.
- Partner with the Saskatchewan Sales Manager in a structured weekly operating rhythm to review pipeline health, absorption, inventory aging by community, and product-mix performance; deploy marketing responses fast.
- Own the 2026 Saskatchewan marketing plan, budget, and tactical calendar — mapped community-by-community to the SSC plan and the start/closing timing for each project.
- and production agencies to deliver collateral, advertising, signage, renderings, and digital assets on time, on brand, and on budget.
- Ensure every sales centre, showhome, hoarding, and community touchpoint in Saskatchewan is fully branded, merchandised, and experientially on-standard — in coordination with the Sales Manager who operates them day-to-day.
- Track campaign and tactic performance weekly; reallocate spend toward what's working and kill what isn't.
Equip the realtor partner network in Saskatchewan (Internal Realtor Partners / External Realtor Partners) with the tools, stories, and confidence to sell Rohit homes emotionally — not rationally. The Sales Manager owns the realtor relationship; you equip it.
- Localize the national realtor toolkit (Designer Interiors™ narratives, pricing stories, product one-pagers, lookbooks) for Saskatchewan communities and product mix.
- Deliver regular realtor training content, showhome walk-through materials, and lunch-and-learn sessions — in partnership with the Sales Manager who leads realtor-facing delivery.
- Work with the Sales Manager to maintain a feedback loop from realtors into the marketing plan — surfacing objections, winning stories, and competitive intel fast enough to act on them.
- Contribute to the national Realtor Satisfaction / Advocacy measurement program once the Director of Marketing rolls it out
Be the Saskatchewan steward of the Designer Interiors™ program and our interior design partner partnership rollout during the 2026–2028 transition.
- Lead Saskatchewan’s Designer Interiors™ narrative — amplifying the newest generation of interiors.
- Coordinate photography, videography, virtual tours, and digital merchandising for every new Designer Interior release in Saskatchewan showhomes.
- Ensure sales centres, showhomes, and marketing assets visibly reflect the brand evolution and our interior design partner's design authority.
- Feed regional learnings (what resonates, what confuses, what converts) back to the Director of Marketing to refine the national rollout.
Support the national DTC build by driving Saskatchewan-level adoption of the My Rohit Home App among buyers and realtors, contributing to the divisional milestones of one DTC sale by January 1, 2027 and 30%+ of sales through the channel by 2030.
- Ensure Saskatchewan inventory imagery, and content in the App are always current, accurate, and visually consistent with the brand.
- Drive App downloads, active users, and in-App engagement through local campaigns, sales centre activations, and realtor enablement.
- Partner with Enterprise Marketing and the Technology Transformation team to test, refine, and localize DTC flows for the Saskatchewan market.
- Feed field insight — friction points, objections, realtor concerns — back into product iterations.
Participate, under the leadership of the Director of Marketing, in shaping and sharpening the national marketing strategy. You are a voice from the field, not a passive recipient.
- Contribute Saskatchewan market intelligence, buyer insight, and competitive context to national planning, campaign development, and brand reviews.
- Support cross-regional initiatives (the multi-phase brand campaign, Designer Interiors™ refresh, DTC rollout) with local execution and Saskatchewan-specific adaptation.
- Champion consistency: ensure Saskatchewan does not drift from national brand, tone, and visual standards, even under commercial pressure.
- Manage the Saskatchewan marketing budget with discipline — forecasting, tracking, and reporting spend against SSC outcomes, not activity.
- Deliver weekly and monthly marketing performance reporting to the Director of Marketing and Saskatchewan Sales Manager in commercial terms (demand quality, cost per qualified lead, conversion contribution, incentive reliance).
- Monitor competitors, resale market dynamics, and Saskatchewan-specific demand signals; translate what you see into recommended actions.
- 6–10 years of marketing experience, with meaningful time in a commercial, sales-adjacent role — ideally in homebuilding, real estate, premium retail, hospitality, or another design-led, high-consideration category.
- A demonstrated track record of owning a regional marketing number and moving it — not just running campaigns.
- Proven ability to work shoulder-to-shoulder with a sales leader under pressure without stepping on their lane.
- Strong tactical chops: you can brief an agency, write copy, review a render, pull a media report, and fix a sales centre display — in the same day.
- Fluency in realtor or channel-enabled sales models; comfort operating in a manufacturer-to-dealer-style marketing function.
- Strong digital marketing foundations: performance media, SEO/SEM, CRM, email, social, analytics, and an understanding of how apps and DTC funnels work.
- Exceptional brand and taste judgement; you protect the line between "on-brand" and "nearly on-brand."
- Budget ownership experience with a bias to ROI and margin.
- Strong written and verbal communication; comfortable briefing executives and coaching realtor partners in the same week.
- Saskatchewan market knowledge is a significant asset.
- Post-secondary education in marketing, business, communications, or a related discipline. CHBA/real estate industry credentials are a plus.
Rohit is a Bold company. We expect Rohitians to be unwavering, risk-taking, uncompromising, entrepreneurial, unafraid, and unexpected. For this role specifically, we are looking for someone who is:
- Assertive and confident, with a bias to action.
- Curious and smart — hungry for why sales moved, not just how much.
- Approachable and honest with realtors, agency partners, and sales teams.
- Knowledgeable about the product and the buyer — deeply enough to make fast calls without a committee.
Three KPIs. All outcomes, not activity. All mirroring the Director of Marketing’s national priorities through your Saskatchewan seat.
- Brand-led pricing confidence. Demonstrated improvement in design association and willingness-to-pay signals among Saskatchewan buyers and realtors. Your marketing does the work that discounts shouldn’t have to.
- Demand quality & conversion efficiency. Qualified lead-to-contract conversion improves versus the 2025 baseline by end of Q4 2026. If the pipeline is full of the wrong buyers, that’s a marketing problem — and yours to fix.
- Realtor enablement & advocacy. Saskatchewan’s realtor network sells Rohit with conviction. Measured through marketing tool adoption, brand message consistency, and realtor satisfaction as defined in the divisional plan.
- You'll join a company in the middle of a real brand transformation — not a cosmetic one.
- You'll work directly with a national Director of Marketing and a senior Sales Manager who expect — and reward — ownership.
- You'll partner with one of Canada's most respected interior designers our interior design partner on a rollout that will define our next decade.
- You'll help shape a Direct-to-Consumer home-buying experience that doesn't yet exist in Canadian homebuilding.
- We're Bold: unwavering, entrepreneurial, unafraid, unexpected. If that sounds like you, you'll fit in fast.
Preferred
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Associate's degree or better in Marketing
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Associate's degree or better in Business Administration
