SEO Specialists work within a team to design and optimize our clients’ websites to improve their search engine ranking and to increase the volume and quality of their organic traffic. As an SEO Specialist, you will plan and execute on-page and technical SEO strategies and tactics. This position offers a blend of creative problem solving, technical implementation, and content creation, with support from our team of web developers, designers, and strategists.
Location: Saskatoon, SK (in-office, with hybrid opportunities after probation)
Benefits: Health & dental coverage
Key Responsibilities:
If you land this position, here’s an idea of what to expect!
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SEO Strategy Development: Develop and implement effective SEO strategies to improve organic search rankings, drive traffic, and increase conversions.
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Keyword Research: Conduct thorough keyword research to identify high-value search terms and optimize content accordingly.
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On-Page Optimization: Optimize website content, meta tags, headers, and images for targeted keywords. Ensure content is search-engine friendly and aligned with best practices.
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AI Search Optimization: Monitor and optimize for AI-driven search experiences, including AI Overviews, ChatGPT, Perplexity, and other emerging platforms. Understand how generative AI is changing search behaviour and adapt strategies accordingly.
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Technical SEO: Identify and resolve technical SEO issues, such as crawl errors, broken links, and site speed problems. Work with the development team to implement necessary changes.
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Content Creation & Optimization: Collaborate with the content team to create and optimize high-quality, engaging content that attracts and converts target audiences.
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Analytics & Reporting: Monitor, track, and analyze website performance using tools like Google Analytics, Google Search Console, and other SEO tools. Provide regular reports on key metrics and make data-driven recommendations for improvement.
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Competitor Analysis: Conduct competitor analysis to identify opportunities and stay ahead of industry trends.
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Trend Analysis: Keep abreast of the latest SEO trends, algorithm changes, and best practices to ensure strategies are current and effective.
Qualifications:
The ideal candidate will meet most of the following qualifications:
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Experience: 2-4+ years as an SEO Specialist or similar role, with a demonstrated track record of successful SEO campaigns across corporate and ecommerce websites.
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Skills: Proficient in SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs), HTML/CSS, and content management systems.
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Technical Knowledge: Strong understanding of search engine algorithms, ranking factors, and SEO best practices.
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Analytical Abilities: Excellent analytical skills and attention to detail. Ability to analyze data and provide actionable insights.
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Communication: Strong verbal and written communication skills. Ability to explain complex SEO concepts to non-technical stakeholders.
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Time Management: Strong organizational skills and ability to manage multiple projects and deadlines.
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Education: Bachelor’s degree in Marketing, Communications, Information Technology, or equivalent experience.
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Certifications: SEO certifications from recognized organizations (e.g., Google, Moz) are a plus.
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Conscientious Work Ethic: We’ll teach you how to do awesome things, but it’s up to you to implement
- those skills and to get everything completed.
If you want your resume at the top of the heap, apply for this position by email with a brief cover letter (one paragraph is fine), at [email protected].
Subject line: "Resume, SEO Specialist: First Name Last Name"
Thank you for your interest; only candidates selected for interviews will be contacted.
