Marketing & Social Media Coordinator
3-Month Contract - With Potential Extension | Part-Time | Squamish, BC
About Vitality Lab
Vitality Lab is a fitness studio in Squamish, BC where movement is medicine and community fuels confidence. Offering yoga, mat pilates, and strength training for all levels, Vitality Lab is also proud to be the only studio in Squamish offering onsite childcare, making it a truly unique space for the local community.
About the Role
We are looking for a creative, self-driven Marketing & Social Media Coordinator to lead the revamp of our marketing strategy and elevate our brand presence across digital channels. This is a 3-month contract with the potential for extension, ideal for someone who thrives in a flexible environment and wants real ownership over a brand's voice.
This role requires regular on-site availability to attend and film classes, so candidates must be local to the Squamish area. You will work closely with and report to the studio owner/manager and operations manager.
Hours: 5 to 8 hrs/week
Pay: $23/hr
Perks:
- Flexible schedule
- Hybrid
- Casual dress
- On-site parking
- Staff Membership to Vitality Lab
What You'll Do
Content Creation
- Build and maintain a social media and content calendar
- Create engaging content for Instagram, Facebook, and emerging platforms
- Design marketing materials for email and print
- Produce photo, video, and written assets that authentically represent the Vitality Lab brand
- Attend classes on-site to capture photos and video that reflect the real Vitality Lab community
- Develop promotional content around class schedules, special events, seasonal campaigns, and challenges
- Produce member testimonials to build community trust and social proof
- Ensure a consistent brand voice and visual identity across all channels
Community & Engagement
- Respond to comments, DMs, and reviews to nurture an active and loyal online community
- Manage and maintain the Vitality Lab Google Business Profile, including posts, photos, and review responses
- Support the promotion of referral or loyalty programs
Campaign Management
- Plan and execute integrated digital campaigns across social, email, and web
- Manage paid social media advertising campaigns to support class bookings and brand awareness
- Track performance metrics across organic and paid channels and translate data into actionable improvements
- Stay current on platform trends and algorithm updates to maximize reach and engagement
What We're Looking For
- Experience in marketing, social media, content creation, or a related field
- Strong portfolio or examples of past creative work (video, photography, graphics, copy)
- Confident behind the camera, with a strong eye for capturing short-form video content and photos
- Proficient in photo editing to ensure a polished and consistent visual aesthetic
- High proficiency with Canva, social video editing software (Instagram Edits, Capcut, etc.), and Mailchimp
- Experience with paid social media advertising (Meta Ads)
- Experience with Mindbody (or the ability to learn)
- Familiarity with Squarespace or similar website platforms
- Excellent writing skills, with the ability to craft captions that on-brand
- Solid understanding of platform algorithms, community management, and content strategy across Instagram and Facebook
- Organized and deadline-oriented without losing your creative spark
- Comfortable working independently with minimal supervision, while collaborating closely with studio leadership
- Must be local to the Squamish area and available to attend on-site filming sessions
Join Us
If you are a creative storyteller who loves building community through digital strategy, we would love to hear from you. Apply now and help shape the voice of Vitality Lab.
Pay: $23.00 per hour
Benefits:
- Casual dress
- Flexible schedule
- On-site parking
- Store discount
Ability to commute/relocate:
- Squamish, BC: reliably commute or plan to relocate before starting work (preferred)
Language:
Location:
Work Location: Hybrid remote in Squamish, BC
