Located near Square One in Mississauga, Metalworks Institute is Canada's largest and most comprehensive applied arts music school. Amongst many accolades, we've been recognized twice by our peers in the Canadian music industry as Canadian Music School of the Year. Our biggest point of pride though is the success of our alumni - whether on-stage or behind-the-scenes, our alumni are making their mark on the Canadian and global music industry!
Metalworks Institute is the educational branch of The Metalworks Group, we are a sister company to the world-famous Metalworks Studios (recording studio), Metalworks Production Group (live event production) and SoundsUnite (Music EduTech Start-up).
Metalworks has been a pillar of the Canadian music scene for over 50 years.
Metalworks Institute is looking for an Admissions Lifecycle Marketing Coordinator to help us tell meaningful stories, strengthen engagement with our community, and support prospective students as they move through the admissions journey.
This role is ideal for digital marketer with strong content instincts, an interest in community-building, and a genuine connection to music, media, education, or the creative industries.
The Admissions Lifecycle Marketing Coordinator will work as part of a broader team to conceive, create, curate, and deploy content for prospective students, current students, alumni, and other stakeholders in the music industry. A major focus of the role will be supporting admissions-related communications, including email campaigns, drip marketing, social media content, landing pages, newsletters, and other digital touchpoints designed to help prospective students stay engaged and move toward registration.
The role will primarily support the marketing, communications, and digital media needs of Metalworks Institute’s Admissions, Student Services, Academics, and Alumni Services departments. From time to time, the Coordinator may also support projects connected to Metalworks Studios, Metalworks Production Group, and SoundsUnite.
Specific credentials or seniority are less important than a demonstrated ability to create thoughtful content, understand audience needs, manage multiple priorities, and contribute to marketing campaigns that achieve specific goals. The successful candidate should be creative, organized, analytical, and comfortable adapting to the natural cadence of the academic year.
This is an on-site role at Metalworks Institute during regular business hours, with occasional evening and/or weekend work required to capture content at events on- or off-site.
Key Responsibilities
The Admissions Lifecycle Marketing Coordinator will support the team by:
- Creating and deploying digital content that engages prospective students, current students, alumni, and industry stakeholders
- Supporting admissions-focused drip marketing and lifecycle communications
- Helping develop email campaigns, calls-to-action, newsletters, landing pages, and other digital touchpoints
- Working with the content creation team to capture, curate, and publish photo, video, written, and graphic content
- Supporting social media content across platforms such as Instagram, TikTok, Facebook, LinkedIn, YouTube, and other relevant channels
- Assisting with website updates, landing pages, webforms, and CRM-connected content
- Helping track, analyze, and report on the performance of digital campaigns
- Supporting paid and organic marketing initiatives as needed
- Creating written, visual, and multimedia materials for marketing, communications, and student engagement
- Maintaining a consistent brand voice that reflects Metalworks Institute’s connection to music, education, creativity, and community
Skills We’re Looking For
The ideal candidate will be:
- A strong communicator with excellent written, visual, and verbal communication skills
- Creative, detail-oriented, and able to produce engaging content for different audiences
- Organized and able to manage multiple projects at the same time
- Comfortable working with shifting priorities and deadlines
- Analytical enough to review campaign performance and identify what is working
- Experienced or interested in email marketing, drip campaigns, and audience segmentation
- Comfortable creating content for social media, websites, newsletters, and digital campaigns
- Skilled in basic photography, videography, graphic design, and/or copywriting
- Familiar with music, media, education, live events, or creative communities
Software and Platform Experience
Experience with any of the following would be considered an asset:
- WordPress
- Adobe Creative Cloud
- Microsoft Office 365
- Mailchimp
- Google Analytics or other digital reporting tools
- Buffer or other social media scheduling platforms
- CRM tools, webforms, or marketing automation platforms
- Zapier, Cazoomi SyncApps, Gravity Forms, CRM Perks, or similar integration tools
Additional experience with Moodle, NaturalReader, Pro Tools, Reason, Ableton, or other audio production software would also be considered an asset.
Compensation
Compensation will be based on skill set, experience, and the ability to contribute to desired outcomes.
How to Apply
Please include a brief cover letter telling us why you think you are the right candidate for this role. Metalworks Institute is looking for an Admissions Lifecycle Marketing Coordinator to help us tell meaningful stories, strengthen engagement with our community, and support prospective students as they move through the admissions journey.
This role is ideal for an early-career digital marketer with strong content instincts, an interest in community-building, and a genuine connection to music, media, education, or the creative industries.
The Admissions Lifecycle Marketing Coordinator will work as part of a broader team to conceive, create, curate, and deploy content for prospective students, current students, alumni, and other stakeholders in the music industry. A major focus of the role will be supporting admissions-related communications, including email campaigns, drip marketing, social media content, landing pages, newsletters, and other digital touchpoints designed to help prospective students stay engaged and move toward registration.
The role will primarily support the marketing, communications, and digital media needs of Metalworks Institute’s Admissions, Student Services, Academics, and Alumni Services departments. From time to time, the Coordinator may also support projects connected to Metalworks Studios, Metalworks Production Group, and SoundsUnite.
Specific credentials or seniority are less important than a demonstrated ability to create thoughtful content, understand audience needs, manage multiple priorities, and contribute to marketing campaigns that achieve specific goals. The successful candidate should be creative, organized, analytical, and comfortable adapting to the natural cadence of the academic year.
This is an on-site role at Metalworks Institute during regular business hours, with occasional evening and/or weekend work required to capture content at events on- or off-site.
Key Responsibilities
The Admissions Lifecycle Marketing Coordinator will support the team by:
- Creating and deploying digital content that engages prospective students, current students, alumni, and industry stakeholders
- Supporting admissions-focused drip marketing and lifecycle communications
- Helping develop email campaigns, calls-to-action, newsletters, landing pages, and other digital touchpoints
- Working with the content creation team to capture, curate, and publish photo, video, written, and graphic content
- Supporting social media content across platforms such as Instagram, TikTok, Facebook, LinkedIn, YouTube, and other relevant channels
- Assisting with website updates, landing pages, webforms, and CRM-connected content
- Helping track, analyze, and report on the performance of digital campaigns
- Supporting paid and organic marketing initiatives as needed
- Creating written, visual, and multimedia materials for marketing, communications, and student engagement
- Maintaining a consistent brand voice that reflects Metalworks Institute’s connection to music, education, creativity, and community
Skills We’re Looking For
The ideal candidate will be:
- A strong communicator with excellent written, visual, and verbal communication skills
- Creative, detail-oriented, and able to produce engaging content for different audiences
- Organized and able to manage multiple projects at the same time
- Comfortable working with shifting priorities and deadlines
- Analytical enough to review campaign performance and identify what is working
- Experienced or interested in email marketing, drip campaigns, and audience segmentation
- Comfortable creating content for social media, websites, newsletters, and digital campaigns
- Skilled in basic photography, videography, graphic design, and/or copywriting
- Familiar with music, media, education, live events, or creative communities
Software and Platform Experience
Experience with any of the following would be considered an asset:
- WordPress.org
- Adobe Creative Cloud, including Photoshop, Illustrator, Premiere Pro, Acrobat, InDesign, or XD
- Microsoft Office 365, including Word, Excel, PowerPoint, SharePoint, Forms, Bookings, and Teams
- Mailchimp or other email marketing platforms
- Google Analytics or other digital reporting tools
- Buffer or other social media scheduling platforms
- CRM tools, webforms, or marketing automation platforms
- Zapier, Cazoomi SyncApps, Gravity Forms, CRM Perks, or similar integration tools
Additional experience with Moodle, NaturalReader, Pro Tools, Reason, Ableton, or other audio production software would also be considered an asset.
Compensation
Compensation will be based on skill set, experience, and the ability to contribute to desired outcomes.
How to Apply
Please include a brief cover letter telling us why you think you are the right candidate for this role. We also encourage you to include links to any relevant work you would like to share, such as writing samples, social media content, design work, video content, campaign examples, or other creative projects.
We appreciate all applications; however, only those selected for an interview will be contacted.
We appreciate all applications; however, only those selected for an interview will be contacted.
Job Types: Permanent, Full-time
Pay: $21.00-$24.00 per hour
Benefits:
Ability to commute/relocate:
- Mississauga, ON: reliably commute or plan to relocate before starting work (required)
Work Location: In person
