TELLING CAPTIVATING STORIES TO AUDIENCES EVERYWHERE
Blue Ant Media (TSX: BAMI) is an international streamer, production studio, advertising sales and rights-management business. The company operates a diverse portfolio of free streaming and pay TV channels internationally, including Love Nature, Cottage Life, Smithsonian Channel Canada, BBC Earth Canada, HauntTV, Homeful, and Love Pets, as well as the subscription streaming service MagellanTV. Its studio business produces and distributes a wide range of premium content across key genres for streaming and broadcast platforms worldwide. Blue Ant Media is headquartered in Toronto, with a presence in Los Angeles, New York, Miami, Singapore, London, Washington, Sydney, Halifax, and Ottawa. blueantmedia.com⼁Instagram⼁LinkedIn
Our employees are passionate experts in all of our business areas. They are fanatical about creating outstanding content and experiences, and about delivering them on new and evolving platforms. We actively seek new employees who embody our core values. We want them to think big, act with purpose, celebrate creativity, do the right thing, respect one another, and succeed together. We attract creative talents who are optimistic about the evolving future of content and who take pride in recognizing opportunities where others see challenges. At Blue Ant Media, we give them the flexibility to think like entrepreneurs, take ownership of their projects, take risks, and embrace innovation in a rapidly evolving media landscape. Our team members excel at collaborating with internal and external partners by building trusting, respectful working relationships.
Senior Strategist, YouTube (1 Year Contract)
Blue Ant Media is seeking a Senior Strategist to lead the strategy, growth, and revenue optimization of a segment of its YouTube channel portfolio. This role will oversee channel performance, content strategy, audience development, and day-to-day operations, with a focus on increasing revenue, watch time, engagement, and overall brand presence.
The Senior Strategist will manage and guide internal team members, freelancers, and cross-functional partners to ensure all content is optimized for platform performance, aligned with brand priorities, and contributing to annual business targets. This person will bring strong YouTube expertise, strategic leadership, analytical thinking, and a proven ability to grow digital audiences and revenue.
This role will report into the Senior Director, Digital and is a hybrid position requiring in-office attendance at our head office in Toronto for a minimum of three (3) days per week.
The anticipated salary range for this role is $70,000 - $75,000 per year, with final compensation determined by experience and qualifications.
Core Responsibilities & Duties
- Lead the strategy and performance of a segment of Blue Ant Media’s YouTube channels, with a focus on revenue growth, audience development, watch time, and brand awareness
- Oversee channel operations, publishing calendars, community management, claims resolution, and ownership conflicts
- Manage and provide direction to the social editor, freelancers, and cross-functional partners supporting the channels
- Develop and execute content optimization strategies across titles, descriptions, keywords, thumbnails, playlists, metadata, and publishing frequency
- Use YouTube Analytics, SEO insights, revenue data, and audience trends to identify opportunities for growth and improved monetization
- Prepare weekly and monthly performance reports, highlighting audience engagement, revenue performance, risks, opportunities, and recommended optimizations
- Monitor digital trends, platform updates, and competitive activity to ensure channels remain current and strategically positioned
Qualifications and Experience
- Strong understanding of YouTube strategy, SEO, metadata, analytics, monetization, community management, and platform best practices
- Experience managing team members, freelancers, agencies, or cross-functional partners
- Strong analytical skills with the ability to turn performance data into clear insights and actionable recommendations
- Excellent project management skills with the ability to oversee multiple channels, priorities, and deadlines
- Strong editorial judgment and ability to guide content packaging, including thumbnails, titles, and positioning
- Knowledge of social media best practices and digital technologies
- Working knowledge of creative tools is an asset
At Blue Ant Media, we believe promoting equity, diversity, and inclusion is everyone's responsibility. We can all contribute. As a global media company, we recognize our platform and opportunity to influence change and promote a more inclusive world. We know what we create, distribute, and produce is better with a diverse workforce. In recruiting for our teams, we encourage applications from individuals of all backgrounds (who are eligible to work in Canada) and welcome the unique contributions each person brings.
While we may use digital tools to support the efficiency of our recruitment process, we do not use Artificial Intelligence (AI) to screen, assess or select candidates. Applications are personally reviewed by a member of the Talent Acquisition team or one of the hiring leaders, ensuring a fair and human-centered experience for all applicants.
If you have most of the qualifications listed in our posting, but are not sure whether to proceed with your application, we still encourage you to apply. We thank all candidates for their interest in Blue Ant Media and we will reach out to those candidates that are under consideration. If you are contacted for an interview and require an accommodation at any time during the recruitment process, please email our Human Resources team at
[email protected].
