About Surex
Surex is Canada’s largest online Insurance Marketplace™. We are proudly a digital-first company, with a core focus on insurance innovation and customer service excellence powered by industry-leading technology. Surex has been named one of the Globe & Mail's Top Growing Companies, recognized by the Fintech Business of the Year Awards and listed on Canadian Business' Growth 500 for three years in a row. We have also been designated as a "Top Insurance Workplace" by Insurance Business Canada.
At Surex, our mission is to protect Canadians. Our humble roots began in small town Alberta, and we have grown to offer insurance in nine provinces and all territories. More than one million Canadians choose to shop, compare and purchase insurance on our site every year.
Most importantly, Surex is a people-first company. We strive to craft the best experience for our employees by creating an inclusive, collaborative, challenging, and remote first-environment where insurance professionals can learn and solve problems on a daily basis.
Summary:
Surex is looking for a dynamic, people-first Director of Sales to lead, inspire, and elevate our sales organization. This role is not simply about managing results—it is about motivating people, developing talent, and building a high-performance sales culture that drives sustainable growth.
The ideal candidate is a proven sales leader who thrives on coaching, accountability, and performance development. They have a track record of building engaged teams, improving sales effectiveness, and driving revenue growth through strong leadership and execution.
Reporting to the VP of Performance, the Director of Growth will be responsible for developing and executing sales strategies, enhancing team performance, continuous coaching, and contributing to the overall growth strategy of Surex.
Responsibilities:
Team Performance & Talent Development
Build, lead, and retain a high-performing sales organization by attracting top talent, establishing clear expectations, and creating an environment where individuals can thrive and achieve their full potential.
Develop and execute talent strategies that support both current business needs and future growth, including succession planning, leadership development, and career pathing for high-potential team members.
Foster a culture of continuous learning, accountability, coaching, and professional development by implementing structured training programs, ongoing skills enhancement initiatives, and knowledge-sharing best practices.
Provide consistent leadership through regular one-on-one coaching sessions, performance reviews, pipeline and forecast reviews, and development discussions to drive individual growth and improve overall team effectiveness.
Establish measurable performance objectives, key performance indicators (KPIs), and sales activity standards, ensuring team members are aligned with organizational goals and held accountable for results.
Identify individual and team performance gaps through data analysis, observation, and feedback, and develop targeted coaching and improvement plans to enhance productivity, sales effectiveness, and customer outcomes.
Mentor and develop future leaders, strengthening leadership capabilities across the organization and creating a strong internal talent pipeline.
Recognize and reward high performance while addressing performance challenges in a timely, constructive, and consistent manner.
Promote employee engagement, inclusivity, and well-being, creating a workplace culture where team members feel valued, empowered, and motivated to contribute at a high level.
Champion a results-driven, customer-centric, compliant, and ethical sales culture that balances business growth objectives with regulatory requirements, corporate values, and long-term client relationships.
Drive organizational excellence by continuously evaluating team structure, resource allocation, and sales processes to maximize efficiency, scalability, and overall team performance
Sales Strategy & Leadership
Develop and execute a scalable sales strategy aligned with Surex’s growth, profitability, and market expansion goals.
Ensure revenue targets, production benchmarks, and performance metrics across the sales team are being achieved
Lead, coach, and mentor sales leaders and brokers to consistently achieve and exceed sales objectives.
Identify growth opportunities within existing and emerging markets.
Drive accountability through clear expectations, goal setting, and performance management.
Sales Operations & Process Management
Oversee and optimize sales processes, pipelines, and performance tracking systems.
Implement best practices that improve sales effectiveness, conversion rates, and customer experience.
Leverage data and analytics to identify trends, opportunities, and areas for improvement.
Collaborate with cross-functional teams to remove barriers and improve operational efficiency.
Ensure consistent execution of sales methodologies and standards across the organization.
Reporting & Executive Collaboration
Prepare and present sales performance reports, forecasts, and strategic recommendations to executive leadership.
Provide insights into market conditions, sales trends, and growth opportunities.
Contribute to annual business planning, budgeting, and company-wide growth initiatives.
Partner with leadership across departments to align sales efforts with broader business objectives.
In this role, you will:
Inspire and motivate teams to reach their full potential.
Develop strong sales leaders and top-performing brokers.
Create a culture of accountability, engagement, and continuous improvement.
Improve sales performance, efficiency, and profitability across the organization.
Build scalable processes that support long-term growth.
Serve as a key leader in shaping the future growth strategy of Surex.
Qualifications:
5+ years of progressive sales leadership experience within insurance.
Level 1 or 2 AIC License or RIBO
3+ years of hands-on broker experience, preferably personal lines.
Demonstrated success leading and developing high-performing sales teams.
Strong coaching, mentoring, and people-development skills.
Experience establishing KPIs, managing performance, and driving accountability.
Excellent communication, leadership, and stakeholder management skills.
A passion for developing people and creating winning cultures
Why work with Surex?
This is an opportunity to make a meaningful impact on both the business and the people within it. We are looking for a leader who is energized by helping others succeed, creating momentum, and building a culture where high performance and personal growth go hand in hand.
If you're a growth-minded leader who loves motivating teams, developing talent, and driving results, we'd love to hear from you.
Growth Opportunities – We invest in your professional development with clear career paths, mentorship, and ongoing training.
Innovative Environment – Work with cutting-edge tools and technologies in a culture that encourages creativity and forward-thinking.
Impactful Work – Your contributions make a real difference to our customers and the communities we serve.
Collaborative Culture – Join a team that values diversity, inclusion, and teamwork, where every voice matters.
Work-Life Balance – Flexible REMOTE work to support your personal and professional life.
Competitive Benefits – Comprehensive health & dental coverage to reward your hard work.
Sounds like you? Click below to apply!
Apply directly through our website or contact [email protected]
Surex Insurance is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
