What you will do:
The Analyst, Media Research & Insights supports the Sales team by extracting, analyzing, and interpreting data to demonstrate the effectiveness and value of Cineplex Media assets. The role transforms data from multiple sources into actionable insights, dashboards, reports, and presentations that support Media sales strategies and business objectives. The Analyst also assists with brand lift studies, maintains research databases, and monitors data quality and consistency. The position requires strong analytical skills and the ability to work with large datasets.
This is a hybrid position (3 days in the office per week). Office location is 1303 Yonge Street, Toronto.
Responsibilities:
Analyze data by accessing all syndicated research database, industry studies, and internal sources to develop demographic, audience, and product usage insights to demonstrate the effectiveness of Cineplex Media assets
Prepare compelling research presentations to rationalize media proposals and communicate key findings
Develop media asset recommendations based on client target audience and trade area analysis
Conduct proximity analyses to identify relevant media locations relative to client locations or points of interests
Produce maps and visualizations using spatial analysis tools to support media planning and sales proposals
Support advanced data analytics projects by:
Developing dashboards and reporting tools using business intelligence platforms and programming languages
Extracting, transforming, and analyzing data from data warehouse environments and other data sources
Support brand lift studies, including survey setup, programming, and reporting
Maintain and update research databases, tracking systems, and presentations
Assist with ongoing research initiatives and special projects
Monitor data quality and consistency through regular review, validation, and maintenance activities
What You Will Need:
Post-Secondary education in research, analytics, mathematics, statistics, social science, data science, or other relative fields
Certification in market research, data analytics, or data science is preferred
Certification or training in spatial analysis or geographic information systems (GIS) is preferred
1-3 years of experience in market research, data analytics, or a related field
Knowledge of market research methodologies and data analysis techniques
Experience using SQL, Power BI for data extraction and analysis with the a bility to analyze large datasets and identify meaningful insights
Experience using Python or other programming languages for data analysis and advanced data analytics is preferred
Advanced proficiency in Microsoft Excel and PowerPoint
Effective verbal and written communication skills to communicate findings through reports, presentations, and visualizations
Strong attention to detail and commitment to data accuracy
Familiarity with syndicated research databases such as Vividata
Experience with business intelligence, data visualization, or spatial analysis tools is an asset
Bilingual in English/French is an asset
Inclusion & Diversity
Cineplex, its subsidiaries, and affiliates are equal opportunity employers with a commitment to hiring and retaining a diverse workforce. We encourage and welcome applications from all intersectional walks of life. The collective sum of our individual differences, experiences, knowledge, innovation, self-expression, unique capabilities, and talent represents a significant part of our culture. By valuing a diverse workforce, we enforce hiring practices that are fair and equitable.
Accessibility
We are committed to improving access and opportunities for all individuals, including those with disabilities by identifying and removing barriers that may prevent, inhibit, or restrict their access to employment opportunities. If you require accommodation at any stage of our hiring process (application, interviews, assessments, and placement), please contact us at 416-323-6600 or via email at [email protected] .
Use of AI
We use AI-assisted tools to help us review applications and support parts of the recruitment process. However, every application is reviewed by our HR team, and all hiring decisions are made by our people, not by AI.
This position is a current vacancy and is being actively recruited to fill an existing role within the organization.
While we appreciate all interest, only those candidates selected for an interview will be contacted.
Wage ($):
$56,000 - $65,000CAD
