Job Posting:
Summary
The Sales lead is focused on driving executional excellence, sales growth, and relationship building within the region. The Sales lead will use their exceptional sales and relationship building skills to deliver a best-in-class in-store experience to their customers.
Valid driver’s license and access to a vehicle required for travel within Ontario
Primary Responsibilities
Drive all Sales Fundamentals within Region:
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Builds and maintains strong relationships with DOL Store managers as well as District Managers in territory
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Ensures all stores are executed the Wonderbrands Way: planogram compliance, visible pricing, optimized use of shelf and secondary displays
- Support the sell-in of POS materials to stores, ensures these are communicated and delivered to the Specialist in a timely manner that lines up with innovation launches or holiday schedules
- Collaboratively works with SLM and ASL peers to drive executional priorities
- Educates stores on our product features and benefits, and how these fit with their business
Achieve Sales Targets and KPIs:
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Achieves sales revenue and store visit objectives within area
- Consistently monitors DOL store performance and collaboratively reacts to opportunities within area
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Gathers and reports on field insights using Go Spot Check in all LCL stores
- Supports DOL Specialist/Stores in business development & with promotion plans
Foster a High-Performing Environment with DOL stores in your Region:
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Business Reviews with specific locations on overall business results, opportunities and upcoming programs
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Participates and helps lead all new store launches with clear communication back to Wonderbrands leadership team.
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Set up all new store openings as well as store re-lines according to WB execution strategy. Install shelf strips as well as POS material
Required Experience
The Sales Lead role is ideal for an individual with 3-5 years experience as a field sales representative with merchandising experience who is eager to learn, take initiative, and grow within a fast-paced retail environment. The ideal candidate demonstrates a strong willingness to learn Wonderbrands DSD sales processes, execute daily tasks with excellence, and consistently support sales objectives. A passion for driving sales, combined with high attention to detail, reliability, and a positive attitude, is essential. This role is well suited for someone who is motivated to develop retail and leadership skills, contribute to team success, and grow sales through strong execution and customer-focused support.
FGF Group Competencies:
Adaptive Intelligence - Team Members respond effectively to challenges by evolving their skills, mindset, and approach.
- Flexibility, Agility, Adaptability: Thrives in dynamic environments by embracing continuous change. Quickly adjusts to new priorities and actively seeks innovative solutions. Uses setbacks as opportunities for growth
- and applies a relentless focus on improving outcomes. Approaches challenges with a proactive, solutions-driven mindset and openness to feedback.
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Calculated Risk-Taking: Makes strategic decisions by evaluating options and creating contingency plans.
Collaborative Intelligence - Collaborative intelligence empowers teams to unlock collective strengths and achieve results through synergy and mutual trust.
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Team First and Collaboration: Engages with Team Members and colleagues, builds relationships, and fosters an inclusive, innovative environment.
Entrepreneurial Intelligence - Equips Team Members to identify opportunities, overcome setbacks, and move ideas to execution effectively.
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Continuous Improvement: Drives innovation and optimizes processes to enhance quality and productivity.
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Customer and Product Focus: Addresses need proactively with accountability and a solution-oriented mindset.
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Fierce Execution: Achieves results with a strategic and hands-on approach, learning from mistakes and building trust.
Leadership Competencies
Inspire & Energize Team Members
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Continually inspires and develops Team Members and promote cross-functional collaboration.
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Supports, shared knowledge and experience with your Team through authentic conversations and development planning
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Communicates clear expectations
- Uses insight and knowledge to influence others
- Understands and acknowledge differences and modifies style to support unleashing potential
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Demonstrates patience and empathy, while listening
Create Winning Relationships
- Inspire enthusiasm & commitment by communicating a clear path to success
- Empowers others by delegating and providing support and opportunities for growth
- Identifies, raises and resolves conflict
- Builds trust and models the “Coach Approach”
Entrepreneurial Leadership
- Encourages informed risk-taking and supports learning from outcomes.
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Creates an environment where your team enjoys working hard while having fun
Provides feedback to reinforce results
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Disclaimer: The above describes the general responsibilities, required knowledge and skills. Please keep in mind that other duties may be added, or this description may be amended at any time.
In compliance with Ontario’s Bill 190, we confirm that this posting represents a current existing vacancy within our organization.
We affirm that our hiring process, including candidate screening, evaluation, and selection, does not involve the use of Artificial Intelligence (AI) or automated decision-making tools. All assessments and decisions are conducted by qualified human professionals to ensure fairness, transparency, and compliance with Bill 149.
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