Job Title: Director, Marketing
Department: Toptable Head Office
Reports to: COO, Toptable Group
COMPANY PROFILE:
For over four decades, Toptable Group has defined elegant yet approachable dining through the passion and commitment of its renowned restaurants, award-winning chefs, wine directors, and dedicated staff members. Toptable is a rapidly growing hospitality company with a current portfolio of 15 locations operating in Vancouver, Victora, Whistler, and New York. Toptable is expanding and with our growth, we require dedicated individuals to support our operations teams to continue with the level of excellence that we are known for.
POSITION SUMMARY:
We are seeking a Director of Marketing to lead the strategic direction, execution, and performance of marketing across our restaurant group. This role is responsible for building and guiding a high performing marketing team while driving brand growth, guest engagement, and revenue across multiple concepts.
The ideal candidate is both a strategic thinker and a hands-on operator, someone who can develop long term brand and business strategy while actively contributing to campaigns, storytelling, partnerships, and day to day marketing initiatives. This role requires strong leadership, creativity, business acumen, and a deep understanding of hospitality and guest experience
ESSENTIAL DUTIES AND RESPONSIBILITIES:
(other duties may be assigned as required)
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Lead, mentor, and develop the marketing team across all brands and projects
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Create clear priorities, workflows, accountability, and performance expectations
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Foster a collaborative, creative, and high performance culture
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Partner cross functionally with operations, culinary, beverage, events, people & culture, and leadership teams
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Manage external agencies, freelancers, photographers, PR partners, and vendors as needed
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Develop and execute overarching marketing strategies aligned with company goals and brand positioning
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Translating high-level brand strategies into concrete, actionable brand plans, brand positioning, and go-to-market strategies
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Proactively make recommendations and follow established brand strategies to improve visual and copy development, meet performance objectives, and drive operational efficiencies
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Lead annual marketing planning, budgeting, and campaign calendars
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Identify opportunities for growth, guest acquisition, retention, and brand awareness
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Drive positioning and storytelling for existing restaurants and new openings
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Oversee brand standards and ensure consistency across all guest touchpoints
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Contribute directly to campaign development and creative execution across digital, social, email, events, partnerships, and experiential marketing
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Support and oversee content strategy, social media direction, and communications
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Collaborate, assist and execute promotional initiatives, seasonal programming, and special on and off premise events
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Work alongside operations teams to ensure marketing initiatives are operationally executable and aligned with guest experience goals
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Assist with copywriting, approvals, creative direction, and project management as needed
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Oversee website strategy, CRM/email marketing, paid media, SEO, and digital advertising efforts
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Analyze campaign performance, guest insights, and market trends to inform strategy
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Monitor KPIs including reservations, guest engagement, traffic, database growth, and ROI
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Stay current on emerging technology, providers, and trends that could have a positive impact on brand online/mobile/interactive presence and incremental revenue potential
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Use data and guest feedback to continuously refine marketing initiatives
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Build strategic partnerships and community relationships that strengthen brand presence
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Lead PR and media strategy in partnership with external agencies or internal teams
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Identify opportunities for collaborations, sponsorships, and cultural relevance
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Ensure all brands maintain a strong and differentiated voice within the market
QUALIFICATIONS:
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7+ years of progressive marketing experience, preferably within hospitality, restaurants, lifestyle, luxury, or consumer brands
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Proven experience leading teams and managing multiple brands or concepts simultaneously
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Strong strategic planning and organizational skills
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Hands-on experience across digital marketing, social media, CRM, partnerships, events, and brand development
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Excellent communication, leadership, and project management abilities
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Creative thinker with strong attention to detail and execution
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Passion for hospitality, food, beverage, and guest experience
Other duties may be assigned from time to time. You agree that the Employer may make reasonable changes to the nature and scope of your duties from time to time to meet evolving business requirements, and that such changes will not constitute a breach of this Agreement nor be construed as constructive dismissal.
