Relay is a digital banking platform that gives self-made business owners the tools and know-how to be great with money—bringing clarity, confidence, and control to every dollar earned, so they can turn hard work into lasting success. We do this by replacing financial guesswork with real visibility, transforming cash flow from a constant source of stress into a clear signal owners can use to run stronger, more resilient businesses.
At Relay, product management is about outcomes, not outputs. We start with real customer problems and build solutions that move the needle for SMBs, and for our business. Our team pairs long-term vision with rapid iteration. We believe that trust is a product feature, and that usability, reliability, and polish aren't afterthoughts, they're core to how we earn the confidence of business owners.
Why this role matters
Signing up for a business bank account is the easy part. The hard part is the distance between "account opened" and "this is where I run my business." That distance is where most SMBs quietly stall; the first deposit that never lands, the payroll still running out of the old account, the bookkeeper who was never invited in. Every business owner who doesn't cross it stays on the cashflow tightrope we exist to get them off of.
As Senior Product Manager, Growth (Activation), you own that crossing. You'll own the journey from first login to funded, transacting, habitual use of Relay — and the systems, experiments, and in-product moments that get customers there faster and in greater numbers. This is a metrics-owning role: you'll be accountable for activation rate, time-to-first-deposit, and depth of product adoption in the first 90 days, and for the revenue those unlock.
In your first year, you might:
Rebuild the post-signup experience so a new owner reaches their first funded transaction in days, not weeks
Diagnose where and why customers drop between account approval, funding, and first payment, then ship the sequenced interventions that close those gaps
Stand up the experimentation and lifecycle infrastructure that lets Relay run activation tests continuously rather than one-off
Drive adoption of the products that make Relay sticky (multiple accounts, cards, bill pay, accounting integrations) by getting them in front of the right owner at the right moment
Partner with Risk and Operations so that friction we add for good reasons (KYC, fraud controls) costs us as few good customers as possible
Build the narrative and roadmap that aligns leadership, Marketing, and CX around a shared definition of an activated customer
What you'll be doing:
Own activation end-to-end: define the vision, set the roadmap, and deliver measurable improvements to how quickly and completely SMBs start running their money through Relay
Treat activation like a business: define the activation metric that actually predicts retention and revenue, instrument it, monitor it, and make decisions rooted in data and customer insight
Run a real experiment engine: form hypotheses, design tests, read results honestly, and kill what doesn't work, while knowing when a problem calls for a rebuild rather than an A/B test
Ship high-quality product from ideation to launch: partner closely with design and engineering as part of a leadership trifecta, raising the bar for usability, craft, and polish. Onboarding copy and empty states are your job, not someone else's
Work across the whole first-run surface: in-product experiences, lifecycle messaging, and the handoffs between Marketing, Sales, and CX that make or break a new customer's first month
Stay deeply connected to SMB customers: watch real owners set up their accounts, understand what makes them hesitate to move their money, and design for the trust that earns
Build and tell the story: create clear narratives that inspire leadership and cross-functional partners, even in ambiguous situations
Champion product culture at Relay: bring curiosity, ownership, and a high bar for quality that elevates the product team as a whole
Who you are
At least five years of product management experience, with a track record of owning and materially moving a funnel or lifecycle metric
Direct experience with activation, onboarding, or early-lifecycle work in a product-led business
Strong data competency: you self-serve your metrics, write your own SQL, and can tell a real signal from a noisy test
Fluent in experimentation. You know what your infrastructure can and can't support, and you're rigorous about what counts as a win
Excellent storytelling and communication skills: you bring clarity and inspire conviction across engineering, design, and business stakeholders
Experience working closely with engineering and design as part of a leadership trifecta to deliver polished, high-quality experiences
Demonstrated success working cross-functionally with Sales, Marketing, and Customer Experience teams to ensure effective launches and adoption
Comfort working in ambiguous environments while bringing structure and clarity where needed
A hands-on operator's instinct. You're as comfortable in the details of a UX flow or a lifecycle trigger as in a roadmap review
Bonus points
You've worked on activation in fintech, where compliance, funding, and risk controls sit directly in the path of the customer journey
You've joined a company at its early stages and seen it through scale
You're familiar with risk/fraud tools or KYC/onboarding frameworks and how to optimize around them without weakening them
You've built lifecycle or CRM systems in partnership with a marketing team
The Interview Process
Stage 1: A 60-minute Google Meets video call with a member of our Talent team
Stage 2: A 60-minute Product Deep Dive interview with the hiring manager
Stage 3: A 1-hour case study panel interview - a take home case study assignment will form the basis of this discussion
Stage 4: A 45-minute in-person interview with a member of our leadership team
Our Compensation Approach
At Relay, we believe Relayers should feel valued for the impact they have on our mission and growth. So we pay fairly and transparently. The annual salary range for this role is $162,000 CAD to $198,000 CAD.
We pay for impact and aren’t tied to yearly reviews. As your contributions to Relay’s mission scale, so do your rewards. Most new Relayers will join at the impactful level, which for this role is $180,000 CAD per year. The range represents the potential for impact within the role, from developing to having an outsized impact.
We encourage you to have a conversation with your recruiter and ask questions about compensation throughout the hiring process. For more information on our compensation philosophy and perks and benefits, visit our Candidate Hub.
Why Relay Might Be the Perfect Fit For You
You push relentlessly for reinvention: You're always asking "how can this be better?" - in your work, in your craft, in yourself. Comfort is a signal to push harder, not coast. You'd rather build something better than defend something familiar.
You crave autonomy: We trust our team with big challenges and the freedom to solve them. If you’re someone who takes initiative, is comfortable taking risks, and seeks input when needed, you’ll find the freedom here empowering.
You own your work: You take pride in your work, follow through on commitments, and feel a deep sense of responsibility for outcomes, not just tasks.
You build with AI, not just use it: You're actively embedding AI into how you work, pushing what's possible, and bringing your team along with you.
You care about impact, not noise: You care deeply about the substance of your work. You measure success by results, not recognition, and you let your work speak for itself.
You’re energized by complexity and ambiguity: You enjoy tackling problems that don’t come with a playbook. You’re comfortable building from scratch, iterating as you go, and collaborating to shape the best path forward.
You seek out feedback: You see directness as respect, not criticism. You actively seek input, sit with hard truths, and use feedback as fuel for improvement.
Small businesses are why we're here: Relay exists to help them thrive - and that mission has to resonate with you.
Join Us
We're looking for people who are relentless, curious, and care deeply about the work. You're encouraged to apply even if your experience doesn't perfectly match the job description - your perspective and drive matter more. We welcome diverse backgrounds and people who think critically, challenge the status quo, and want to help small businesses thrive.
If you require accommodations at any stage of the hiring process, please reach out to your Talent Partner.
Disclaimer: For compliance reasons, all offers of employment at Relay are conditional upon a successful background check and employment verification through Certn.
