Proud to be 100% Canadian-owned, Northland Properties' are recognized as one of the most trusted names in hotels, restaurants, resorts, sports, construction, and asset management. Our well-known and loved brands have been bringing people together to celebrate unforgettable experiences across Canada, the US, Ireland, and the UK for over 50 years. As Canada’s fastest-growing hospitality group, we believe the foundation of our continued success is our people and their ability to take great care of our guests.
Job Title: Vice President of Sales
Reports To: Chief Commercial Officer (CCO)
Location: Support Centre
Position Summary
The Vice President of Sales is responsible for leading hotel sales strategy and execution across the portfolio, with accountability for profitable revenue growth, market share expansion, key account development, and sales team performance. Reporting to the Chief Commercial Officer, this leader will oversee the National Sales team and partner closely with regional sales, property-level sales, Revenue Management, Marketing, Food and Beverage, and Operations teams to deliver aligned sales strategies across all major segments.
The Vice President of Sales will bring disciplined sales leadership, deep hotel industry relationships, strong commercial acumen, and the ability to build a high-performing, accountable sales culture. This role will be responsible for strengthening sales processes, developing talent, improving CRM and pipeline discipline, and ensuring the organization is positioned to grow revenue profitability across existing and new markets.
Key Responsibilities
Strategic Leadership
- Develop and execute a comprehensive sales strategy aligned with corporate goals and revenue targets.
- Identify new market opportunities, partnerships, and revenue streams.
- Collaborate with executive leadership on long-term business planning and expansion initiatives.
Revenue Growth & Performance
- Drive revenue across all segments (corporate, group, events, government, entertainment, transportation crew and wholesale/Tour & FIT).
- Analyze market trends, competitor performance, and demand patterns to optimize sales strategies.
- Establish and monitor KPIs, forecasts, and sales budgets.
- Account segmentation and prioritization.
Team Leadership & Development
- Lead, mentor, and scale a high-performing National Sales Team and work closely with the National Director of Sales to ensure regional and property level sales initiatives and execution are all aligned to achieve synergistic results.
- Set performance expectations and ensure accountability at all levels.
- Participate in compensation setting including input into incentive plans.
- Establish regular performance management cadence.
- Monitor & review succession planning for sales leaders.
Client & Partnership Management
- Build and maintain relationships with key corporate clients, travel partners, sourcing companies, and industry stakeholders.
- Negotiate major contracts and strategic agreements.
- Represent the brand at industry events, trade shows, and networking functions.
Cross-Functional Collaboration
- Partner with Marketing, Revenue Management, Food and Beverage and Operations divisions to align strategies.
- Ensure brand consistency and customer experience across all sales channels.
- Support new property openings and repositioning efforts with strategic sales plans engaging all levels of sales.
Reporting & Analytics
- Provide regular sales performance reports and insights to executive leadership.
- Utilize CRM and sale technology to track pipeline, productivity, and conversion metrics.
- Implement sales technology and adoption.
- Adjust strategies based on data-driven insights as well as knowledge gained during quarterly client business reviews.
Key Success Measures
- Profitable revenue growth across priority segments and markets.
- Market share growth and improved account penetration.
- Stronger sales pipeline visibility, conversion, and productivity.
- Effective transition and stewardship of key client relationships.
- Development of a high-performing, accountable sales team and future sales leaders.
Qualifications
- Bachelor’s degree in business, Hospitality Management, or related field (MBA preferred).
- 10+ years of progressive sales leadership experience in hotels.
- Proven track record of driving revenue growth across multiple properties or regions.
- Strong understanding of hotel sales segments, distribution channels, and revenue management principles.
- Strong understanding of sales in a wholly owned and managed portfolio.
- Exceptional leadership, negotiation, and communication skills.
- Experience managing large, geographically dispersed teams.
- Proficiency with CRM systems and sales analytics tools.
Core Competencies
- Strategic thinking and execution
- Leadership and team development
- Financial and business acumen
- Relationship building and negotiation
- Market awareness and adaptability
- Results-oriented mindset
Compensation & Benefits
- Competitive executive salary + performance-based bonus
- Health, dental, and vision benefits
- Travel benefits and hotel discounts
- RRSP Matching Program
- Group Life Insurance, Extended Health, Dental, Vision Care
SUMMATION:
Submission of resume does not guarantee an interview or an actual transfer. Qualified applicants are encouraged to apply, provided they meet the minimal requirements of the applicable skills required. You must be legally entitled to work in Canada to apply as the employer does not have a Labour Market Impact Assessment (LMIA) that would support a foreign worker. Applications will not be accepted via email or in person. We thank all applicants for their interest in Career opportunities with The Sandman Hotel Group, however, only those applicants we wish to interview will receive a reply to their application.**
**ABSOLUTELY NO PHONE CALLS PLEASE**
Sandman Hotel Group is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Sandman Hotel Group does not discriminate on the basis of disability, veteran status or any other basis protected under federal, provincial or local laws.Sandman Hotel Group takes seriously its obligations under the Human Rights Code.
At Northland Properties, we are committed to building a network of talented professionals who can help to provide exceptional hospitality experiences. As an equal opportunity employer, we are constantly seeking motivated and enthusiastic individuals to join us in various fields, including Construction, Finance, IT, HR, Marketing, and Support Center. To join our dedicated team and be a part of our thriving hospitality community, explore the exciting career opportunities available at https://northland.ca/careers/.
