WHY WORK AT HOTEL GRAND PACIFIC?
At Hotel Grand Pacific, we believe exceptional guest experiences begin with exceptional people. As one of Victoria's premier independent hotels, we foster a workplace where collaboration, respect, and professional growth are part of our everyday culture.
Our team members enjoy:
- A supportive workplace where teamwork, diversity, and inclusion are valued.
- Competitive compensation and benefits designed to support your health and well-being.
- Employee perks, including full benefits, dry cleaning, parking, hotel, dining, and fitness benefits
- A stunning waterfront location on Victoria's Inner Harbour, just steps from downtown attractions.
- A commitment to sustainability and community, giving employees the opportunity to make a positive impact.
- Meaningful work creating memorable experiences for guests from around the world.
Position Summary
The Marketing & Communications Manager leads the hotel's marketing, digital strategy, public relations, and brand initiatives. This role is responsible for increasing revenue, strengthening brand awareness, and ensuring a consistent guest experience across all marketing channels. Working closely with Sales, Revenue, Operations, Food & Beverage, Human Resources, and external partners, the Manager develops and executes marketing strategies that support the hotel's business objectives.
Key Responsibilities
Marketing & Brand Management
- Develop and execute annual marketing plans that drive revenue across accommodations, meetings, weddings, dining, and hotel experiences.
- Collaborate with Sales and Revenue teams to support occupancy goals, promotions, and need periods.
- Ensure consistent branding, messaging, and visual identity across all marketing channels.
- Manage marketing budgets and evaluate campaign performance using key metrics and ROI.
Digital Marketing
- Manage the hotel website and digital presence, ensuring content is accurate, engaging, and optimized for SEO, AI search (GEO), and Schema.
- Oversee Google Ads, digital advertising, email marketing, and third-party listings.
- Identify opportunities to improve website traffic, direct bookings, backlinks, and online visibility.
- Monitor digital analytics and recommend improvements based on performance.
Social Media & Content
- Plan, create, and schedule engaging content across the hotel's social media channels.
- Capture photo and video content during hotel events and experiences.
- Manage paid social campaigns, influencer partnerships, contests, and community engagement.
- Monitor social channels and respond to guest interactions in a timely and professional manner.
Public Relations & Partnerships
- Develop and implement public relations initiatives that build awareness and enhance the hotel's reputation.
- Build relationships with media, influencers, tourism organizations, and community partners.
- Coordinate media visits, press releases, photography, and promotional opportunities.
- Monitor online media coverage and identify opportunities for awards and industry recognition.
Creative Services & Internal Communications
- Design and coordinate marketing materials, sales collateral, presentations, menus, and promotional assets.
- Work with internal departments to support campaigns, events, recruitment marketing, and employee communications.
- Ensure all creative materials align with brand standards.
Administration & Reporting
- Prepare regular reports on marketing performance, website analytics, social media, public relations, and campaign results.
- Coordinate projects with agencies, designers, photographers, printers, and other vendors.
- Participate in Sales & Marketing planning meetings and support departmental initiatives.
- Perform other related duties as assigned.
Health & Safety
- Follow all hotel Health & Safety policies and emergency procedures.
- Report hazards, maintenance concerns, accidents, or unsafe conditions promptly.
Qualifications
- Degree or diploma in Marketing, Communications, Public Relations, Business, or a related field.
- Three to five years of marketing experience, preferably in hospitality or tourism.
- Experience with digital marketing, SEO, Google Ads, website CMS platforms, social media, and analytics.
- Strong writing, communication, project management, and organizational skills.
- Experience with Adobe Creative Suite, Canva, photography, and video editing is an asset.
- Ability to manage multiple projects, work independently, and collaborate across departments.
- Flexibility to attend occasional evening or weekend events
